If you are running a social media marketing agency or you manage your own social media page, you need to fully understand the science behind the posting schedule. This blog categorizes the best times to post on all the social media platforms to get optimum results.
Table Of Contents
- What is a social media posting schedule?
- Do I need a social media posting schedule?
- What is the best time to post on Facebook?
- What is the best time to post on Twitter?
- What is the best time to post on Instagram?
- What is the best time to post on Pinterest?
- What is the best time to post on LinkedIn?
- What is the best time to post on Reddit?
- What is the best time to post on VK?
- What is the best time to post on Telegram?
- What is the best time to post on GMB?
There are a number of things that collectively impact the outreach of social media content. An important one of those factors is the time of posting. It actually matters more than what people usually think. If you are running a social media marketing agency or you manage your own social media page, you need to fully understand the science behind the posting schedule.
Planning what social media content you are going to put out and when are you going to put it out is the first step to getting it done. Sometimes you are not sure of what to write and your posting gets delayed or maybe sometimes in a hurry to get work done, you end up making silly mistakes like spelling or grammatical errors.
It is really important to make sure that your social media content is posted at the best time of the day when most people, especially relevant people, are online. This will ensure that people who you want to show your content are online and have the most chance to stumble upon your content.
What is a social media posting schedule?
Some people might confuse the social media posting schedule with the social media content calendar in which you add the posts and they are scheduled to go out. It is actually where you begin to plan how you are going to implement your social media strategy.
It is a document where you decide how often you are going to post, what channels you are going to post, the type of content you are going to post, the key dates you are going to post around, and what times of day you are going post your content.
It should tell you everything you need to know about your content posting without getting into the details of what the content is going to be.
Do I need a social media posting schedule?
Consistency is the key to success when it comes to managing social media content. Most of the social media influencers know the importance of consistency of the brand, regular posts, availability to the people, etc. and that is one of the main factors that keep them on the top.
A posting schedule helps you find a rough framework to post and to make sure that you do not have any content gaps. When you plan your content in advance, it allows you to exercise teamwork and make your team feel like they are a part of your social media and wider company brand.
Some people may mistake being organized for lacking creativity. This is not the case. Instead, a well-managed social media posting schedule gives you more time to show your creative skills instead of handling piled-up deadlines.
This blog is all about social media schedule and I will share the best times to post on social media so that you can create your social media schedule accordingly. This will allow you to reach the maximum possible audience and eventually increase your reach.
The best social media times for different social media platforms
Unsure when you should post your content on different social media platforms to get the maximum reach and audience? Don't worry about it. After reading this blog you will have firsthand knowledge of when to post on all the important social media platforms in order to get the best response.
1. Facebook
The best time to post on Facebook is from 1 pm to 4 pm and 6 pm to 10 pm. This is the time with the largest number of active users on the platform.
You should post on Tuesdays, Thursdays, Friday, Saturdays, and Sundays for maximum exposure and content engagement. You should post twice daily on Facebook.
When can I generate the maximum interaction?
According to Social Media Marketing Agency and other social media experts, if you post from 3 to 4 in the afternoon, you will get the maximum engagement.
- For B2B-Content, you should post between 1 pm to 4 pm on Thursdays and Fridays. This is when you will get the maximum engagement from the target audience.
- For B2C-Content, you should post on weekends from 1 pm to 4 pm. It will get you the maximum engagement from the desired audience.
Posting content, according to experts, on working days before 2 pm is useless and will not help you gain any potential engagement on Facebook.
2. Twitter
The best time to post on Twitter is from 8 am to 10 am, 11 am to 1 pm at noon, and 5 pm to 6 pm. You should not post more than 3 times a day. Try posting from Monday till Friday as Twitter is expected to have the maximum engagement during these days.
When can I generate the maximum interaction with potential clients?
According to the analysis by the experts, posting at commuting times in rush-hour traffic and noon from 12 pm to 1 pm is expected to attract more potential clients or the target audience.
Avoid posting in the evenings, on weekends and outside working hours as according to the analysis, you will get minimum or no engagement during these hours on Twitter.
3. Instagram
The best time to post on Instagram is from 11 am to 1 pm at noon and 7 pm to 9 pm. Posting on Monday, Wednesday, and Thursday with the frequency of once or twice daily is recommended by the expert analysis to get the maximum exposure to your content on the Instagram platform.
When can I generate the maximum interactions on this platform?
According to Instagram Marketing Agencies and experts, you get the maximum engagement or interactions on Instagram on Wednesday.
The engagement percentage is also high from 7 pm to 9 pm daily and any time of the day on the daily stories. Avoid posting content on weekends especially on Sundays as it marks the minimum engagement than the rest of the week.
4. Pinterest
The best time to post on Pinterest is from 12 pm to 2 pm at noon and 7 pm to 10 pm. Experts say that posting on Saturday and Sunday will bring in the maximum engagement on this platform. Moreover, posting 5 times a day is advised.
When can I generate the maximum interactions on this platform?
You are more likely to get maximum engagement on this platform after working hours and on weekends especially from 12 pm to 2 pm.
Avoid posting on working days before 5 pm as it marks minimum engagement during these hours on Pinterest.
5. LinkedIn
LinkedIn Marketing experts suggest that the best time to post on LinkedIn is from 8 am to 10 am and 5 pm to 6 pm. Posting on Tuesday, Wednesday and Thursday are recommended with a posting frequency of once daily.
When can I generate the most interactions on LinkedIn?
According to the studies and analysis, you can generate the most interaction from Tuesday to Thursday by posting your content in the morning from 7 am to 10 am and 5 pm to 6 pm.
6. Reddit
The best time to post on Reddit ids from 6 am to 9 am. It is recommended to post once or twice a day on Monday, Saturday, and Sunday.
When can I generate the maximum interaction on Reddit?
You are most likely to generate maximum interaction on the Reddit platform from 6 am to 9 am and 8 am to 12 pm on Sundays.
7. VK
The best time to post on VK to get the maximum exposure is from 9 pm to 1 am. It is advised to post once or twice a day preferably on Monday, Tuesday, Wednesday, Thursday, and Friday to attract most of the targeted audience.
When can I generate the maximum interaction on VK?
VK has been observed to get the maximum interactions on Monday and in the evening from 9 pm to 1 pm.
Avoid posting content on VK on weekends, especially on Saturday and in the morning from 3 am to 5 am as this time marks the minimum engagement rate for the content on this platform.
8. Telegram
The best time to post on telegram is from 10 am to afternoon and 5 pm to 7 pm. It is recommended to post twice a day, preferably on Monday, Tuesday, Wednesday, Thursday, and Friday to get the maximum engagement for your posted content.
When can I generate maximum engagement on telegram?
Posting from 7 am to 10 pm and 5 pm to 7 pm is noted to get the maximum engagement from the interested clients on this platform. It is advised to post in the form of short messages, several times a day.
For B2B-Content, it is advised not to post in the evening and on weekends as this time marks the least engagement percentage on this platform.
9. Google My Business
The best time to post your content on the Google My Business platform is from 7 am to 11 am and 7 pm to 9 pm as this schedule is known to attract the maximum engagement to your GMB posts. It is recommended to post once a week on GMB preferably on Monday, Tuesday, Thursday, and Friday.
When can I generate maximum engagement on my GMB post?
It is noted that posting content in the evening from 7 pm to 9 pm is known to draw the maximum potential clientele. It is advised to post during this time to get maximum engagement to your business post.
It is not only the posting schedule that decides the engagement on the post. Content quality is really important. It is really important to post high-quality content at the right time to attract a wider range of target audiences. Hopefully, this blog would have helped you understand the exact times when you should be posting your content to get maximum engagement on your post.
This is it for today. Do share your feedback in the comments section and if you have any queries related to Social Media Marketing, write to me and I’ll be happy to assist. Thank you and Goodbye
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth