Foolproof Ways to Find the Right Instagram Influencers for Your Brand

Your campaigns will have a low ROI if there is no brand cohesion.Finding an influencer who closely reflects your brand requires a thorough understanding of your influencer campaign goals.

For example, to market low-cost travel gear, an influencer who is recognized for traveling on a budget would be the best pick.

Hiring a model who gives beauty advice is a waste of time.

Sperry, a boat shoe company, collaborated with over 100 micro-influencers who were already sharing high-quality photographs of Sperry's products on social media.The micro-influencers were photographed in high-altitude scenic settings in the majority of the photos.

Canon had previously relied on professional photographers to drive their latest Instagram developments. However, thinking outside the box, the firm has begun to work with next-generation Instagrammers such as filmmaker Elise Bauman to market their products on the platform.

Digital marketing experts in Dubai and around the world believe that despite having fewer followers, some influencers provide better engagement due to their sector knowledge. American Express, on the other hand, promotes its brand on Instagram with a mix of mega- and micro-influencers.

Jim Meehan (@mixography), an award-winning mixologist, is one of the #AmexAmbassador campaign's active niche influencers. On Instagram, he promotes the brand alongside celebrities such as basketball player Paul George (@ygtrece) of the Los Angeles Clippers and fashion and travel influencer Leo Chan (@levitatestyle).

During their frequent trips, all of these influencers use American Express services.

The HBO documentary "Fake Famous" in 2021 elevated three non-famous people with less than 2,500 followers to tens of thousands, namely Dominique Druckman (@dominiquedruckman), Chris Bailey (@chrisvsmyself), and Wylie Heiner (@wylezzz), to raise awareness of the fake engagement problem.

To get advantages from sponsors, later on, they employed strategies like purchasing bots and setting up bogus "all-expenses-paid" photoshoots. There's a good chance you'll come across some bogus influencers.

Analyzing comments on the influencer's posts is one of the easiest methods to tell if they're real or not. Vague comments like "great shot," "amazing dress," or "looking good," as well as emoticons, are usually indicators of a fake engagement. Relevant and conversational comments, on the other hand, are an indication of genuine engagement, which leads us to the next point.

Hashtags are similar to keywords in terms of SEO. You'll come across a number of terms with a high density. These are the most popular Instagram hashtags. Using these keywords to hunt up influencers is a waste of time, even if they are relevant If you start your search with #organic, for example, you'll have to sift through more than 54 million results.

However, the quantity of postings decreases as you delve deeper into long-tail (or low density) hashtags. In this scenario, there are 338,491 posts on #organicfoods, 14,054 posts on #organicfoodstore, and just 66 posts on #organicfoodchicago. #organicfoods and #organicfoodstore will both give you more precise search results. There are too few posts on #organicfoodchicago to be considered for influencer search.

Influencers must also use the hashtags #sponsored or #ad to distinguish promotional content on Instagram. You can use these hashtags to track prospective influencers in your industry. You can look through your followers or the followers of your competitors to discover who is using the #sponsored or #ad hashtags. If they're using it, they're already familiar with the concept of influencer marketing. You can approach them and request that they endorse your product.

You can use many characteristics to find the most acceptable influencers in your fields, such as the number of followers, the type of followers (demographics), and work experience.