Millions of new potential customers are on Instagram. Are you?
Instagram Advertising opens a whole new world of lead generation possibilities for your business.
Instagram is one of the fastest growing social media platforms in the world today, with more than 1 billion active users every month. After Facebook, it is the second most engaged networking platform. This social media platform is widely popular amongst the millennial and people in the age group of between 18 and above. From an advertising perspective, paid ads on this platform, offers SMEs wide options for promoting their brand and since it is backed by the same advertising engine that runs Facebook, Instagram marketing gives you the same kind of metrics and ROI just as Facebook.
Instagram marketing services offer brands an opportunity to launch tailor-made content marketing campaigns so as to match their respective business objectives. If you are looking for a platform to generate leads, boost engagement, and drive sales this is the best marketing platform to invest in. In order to run ad on this platform, users get a variety of options to choose from based on your ultimate goals and requirements. Although this process may sound pretty simple one mistake can cause a lot of loss of money as well as brand reputation. Therefore, it is advised to partner with an Instagram marketing agency such as Prism. As a social media marketing agency, we possess immense knowledge in this field of advertising and can help you strategize and set up campaigns that are sure to drive results.
Instagram ads are evolving with time and are a great way to reach and target people who matter the most to you and your business. There are a lot of options when it comes to Instagram marketing in Dubai. Prism is an Instagram advertising agency that can offer you value added Instagram advertising packages in Dubai.
You can invite more users to window shop-With this social media app, you can provide window-shopping experience for your followers, giving them the essence of your products and services. Share relevant and valuable information in the caption, like location details, sales, etc., to grab the interest of your followers. Ensure that you explain all relevant product information, in case your followers wish to purchase the product you feature in the photo.
Platform to promote your brand-Business owners can use IG to post marvelous photographs about their firm’s services and products. Here are a few ways how you can leverage the power of IG to promote your brand. Capture and post pictures of you and your employees at work or at any company event. Utilize captions to share correlated and interesting information about what’s happening in the picture. IG is known for posting pretty! Therefore, make sure to post clear, clean and eye-catchy photographs. Integrating IG into your social media marketing campaign can be a great tool to promote your business while being imaginative at the same time.
You can attract fans and boost sales-IG can prove to be a powerful platform to draw in more followers to your organization by promoting coupon codes and selective discounts. You can do this with any of your services and items. Creating exclusivity and favored status for particular audiences is a proven technique for driving engagement.
With more that 800 million active users on this platform, IG provides a massive audience base for marketers to target. This photo-centric platform is known to be one of the most highly used mobile platforms throughout the world. The benefits of hiring an Instagram ad agency is primarily because of their extensive knowledge combined with the experience they possess in this particular field. Another reason of hiring them is that, they can not only help you save you a lot of money but also help save a lot of time. Instead of you trying and testing strategies that may or may not work it best advised to seek guidance from a digital marketing agency or an Instagram marketing firm that specializes in various type of social media ads.
Brand awareness: If your goal is to make your business known to many, then, this is the best option to choose from. Brand awareness helps show your ad to as many people who are likely to pay attention thus causing awareness about your offerings.
Reach: This is a great option when you want to reach a large audience in simple words; your objective is to show your ad to a maximum number of people.
Traffic: Traffic in the digital sphere means getting more website visitors to your site or app store/WhatsApp. Traffic objectives are mainly used when your goals is to generate clicks to your website or to the app store to download an app.
App installs: If you own an app and do not have adequate app downloads, this is the best option to choose from. App installs redirect ad viewers to the app store/play store where they can directly download or purchase your app.
Engagement: Any action in the form of comments, shares, likes, retweets, event responses and offer claims is termed as engagement. If your goal is for people to react to a particular post, this is the best campaign objective to select.
Video views: As the name suggest this is mostly to get maximum number of people to watch a particular video. This is best used for ad promotions, product or service launch, rebranding, branding, awareness, etc.
Conversions: For all brands and service related businesses the ultimate goal is profit. In order to make the user take valuable action, this option is used. For example, you want a user to add payment details or making a purchase.
Lead Generation: If you’re a company looking to generate qualitative leads for your firm and are clueless where to start, ads run with a lead generation objective is the best way to start. Through this ad, you can get information of the user such as their name, email id, phone number, address, location and much more.
Instagram being a part of your marketing strategy can go a long way for successful Marketing ROI outcomes. Following are some of the points to remember:
Engage your customers- Utilize the @mention to promote the “follower of the day” on IG, and you will connect with a considerable number of potential clients immediately. This will advance your customers, which will urge them to work with you significantly further. The @mention is used to tag any user in the comments on IG, and you can employ it to generate the growth of your audience over time. This method can develop a relevant and engaged audience of high value to your brand or company. You can also use hashtags (#) as a method of growing your audience.
Build content- IG is a predominantly visual type of online networking and a perfect stage for flaunting items through video or pictures. While building a strategy, you will have to figure out which strategy will work best for the service or products that you are promoting. Video is frequently the most ideal approach to publicize viable products. For example, tools, as you can exhibit the utilization of the item. For products such as garments, pictures are more appropriate.
Harness the power of hashtags- Using hashtags on IG is basic for your brand marketing efforts. Hashtags enable users to discover content or brands which they would like to follow. As a social media user, make use of trending hashtags to get your brand in the forefront of market competition.IG allows a maximum of thirty hashtags to be included in a post or comment. However, ensure that you do not overuse them.
Connect to other social media platforms-Sharing your IG content on other social media accounts will surely save your time and will help to increase your leads. Connect your IG profile to a variety of other social media platforms such as Twitter, Tumblr, Facebook, Flickr, and Foursquare. For example, if you have a Facebook business page you can link your Instagram profile to your Facebook page so that photos posted on Insta can directly be posted on your Facebook page as well.
Use sponsored ads and posts- The use of Instagram’s sponsored posts and advertisements have finally spread worldwide and are proving to be very popular. Ads are available in 30-second video format, as images, and in carousel format too. These adverts are an ideal way to direct consumers to your website or to tell the story of your brand in a better way.
Partner with Instagram influencers- Presently, IG has over 40,000 influencers using their platform, and they cover a variety of topics and niche areas. They are viewed as the big names of Instagram, and by adjusting your image to the right influencers; you can extend your image awareness and number of followers. Your influencer simply needs to incorporate the handle of your brand in one of their IG posts.
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