Millions of new potential customers are on Instagram. Are you?
Instagram Advertising opens a whole new world of lead generation possibilities for your business.
With over 1 billion monthly active users, Instagram is one of the world's fastest-growing social media platforms. It is the second most popular networking platform, after Facebook. This social media platform is extremely popular among millennials and adults aged 18 and above. From an advertising standpoint, paid ads on this platform provide SMEs with a variety of alternatives for promoting their brand, and because it is powered by the same advertising engine that powers Facebook, Instagram marketing provides the same KPIs and ROI.
Instagram marketing services allow businesses to establish custom content marketing campaigns that are tailored to their specific business goals. This is the ideal form of social media advertising to invest in if you want to create leads, increase engagement, and drive sales. Although this process appears to be very straightforward, a single blunder can result in significant financial and brand reputation damage. As a result, partnering with an Instagram marketing agency like Prism is essential. As a social media marketing agency, we have a wealth of experience in this industry and can assist you in strategizing and implementing campaigns that will produce results.
Instagram advertisements are changing all the time, but they're still a terrific way to connect with and target the individuals who matter most to you and your business. When it comes to Instagram marketing in Dubai, there are numerous possibilities. Prism is a social media marketing agency in Dubai that can provide you with value-added Instagram marketing solutions.
You can invite more users to window shop - You may give your followers a window-shopping experience with this social media app, giving them a preview of your products and services. To pique your followers' interest, include relevant and valuable information in the description, such as geographic information, promotions, and so on.
Platform to promote your brand - Business owners can utilize Instagram to share stunning images of their company's services and products. Snap pictures of yourself and your coworkers at work or at any corporate function and publish them on social media. Captions can be used to deliver connected and interesting information about what's going on in the image. Instagram is renowned for its amazing pictures! As a result, make sure you share photos that are clear, clean, and eye-catching. Integrating Instagram into your social media marketing strategy can be a terrific way to advertise your brand while also being creative.
You can attract fans and boost sales - By posting coupon codes and selective discounts, Instagram can show to be a strong tool for attracting more followers to your brand. This is something you can do with any of your services or products. Creating exclusivity and preferred status for specific audiences is a tried and tested method for increasing engagement.
Benefits of Working With a Social Media Marketing Company
Instagram undoubtedly offers marketers a huge audience to target. This photo-centric platform is often regarded as one of the most widely utilized mobile platforms on the planet. The advantages of hiring an Instagram ad agency are mostly due to their wide expertise combined with their experience in this industry. A huge advantage of hiring marketing experts is that they can not only help you save money, but they can also help you save time. Rather than experimenting with techniques that may or may not work, you should seek guidance experts who specialize in various types of digital and social media advertisements.This will allow you to garner the best results along with giving you enough time to focus on other aspects.
You can invite more users to window shop with you- You may give your followers a window-shopping experience with this social media app, giving them a preview of your products and services. To pique your followers' interest, include relevant and valuable information in the description, such as geographic information, promotions, and so on.
Platform to promote your brand- Business owners can utilize Instagram to share stunning images of their company's services and products. Here are a few methods to use Instagram to advertise your business. Snap pictures of yourself and your coworkers at work or at any corporate function and publish them on social media. Captions can be used to deliver connected and interesting information about what's going on in the image. Instagram is renowned for its amazing pictures! As a result, make sure you share photos that are clear, clean, and eye-catching. Integrating Instagram into your social media marketing strategy can be a terrific way to advertise your brand while also being creative.
You can attract fans and boost sales- By posting coupon codes and selective discounts, IG can show to be a strong tool for attracting more followers to your brand. This is something you can do with any of your services or products. Creating exclusivity and preferred status for specific audiences is a tried and true method for increasing engagement.
Brand awareness: If your goal is to make your business known to many, then, this is the best option to choose from. Brand awareness helps show your ad to as many people who are likely to pay attention thus causing awareness about your offerings.
Reach: This is a great option when you want to reach a large audience in simple words; your objective is to show your ad to a maximum number of people.
Traffic: Traffic in the digital sphere means getting more website visitors to your site or app store/WhatsApp. Traffic objectives are mainly used when your goals is to generate clicks to your website or to the app store to download an app.
App installs: If you own an app and do not have adequate app downloads, this is the best option to choose from. App installs redirect ad viewers to the app store/play store where they can directly download or purchase your app.
Engagement: Any action in the form of comments, shares, likes, retweets, event responses and offer claims is termed as engagement. If your goal is for people to react to a particular post, this is the best campaign objective to select.
Video views: As the name suggest this is mostly to get maximum number of people to watch a particular video. This is best used for ad promotions, product or service launch, rebranding, branding, awareness, etc.
Conversions: For all brands and service related businesses the ultimate goal is profit. In order to make the user take valuable action, this option is used. For example, you want a user to add payment details or making a purchase.
Lead Generation: If you’re a company looking to generate qualitative leads for your firm and are clueless where to start, ads run with a lead generation objective is the best way to start. Through this ad, you can get information of the user such as their name, email id, phone number, address, location and much more.
Instagram being a part of your marketing strategy can go a long way for successful Marketing ROI outcomes. Following are some of the points to remember:
Engage your customers- Utilize the @mention to promote the “follower of the day” on IG, and you will connect with a considerable number of potential clients immediately. This will advance your customers, which will urge them to work with you significantly further. The @mention is used to tag any user in the comments on IG, and you can employ it to generate the growth of your audience over time. This method can develop a relevant and engaged audience of high value to your brand or company. You can also use hashtags (#) as a method of growing your audience.
Build content- IG is a predominantly visual type of online networking and a perfect stage for flaunting items through video or pictures. While building a strategy, you will have to figure out which strategy will work best for the service or products that you are promoting. Video is frequently the most ideal approach to publicize viable products. For example, tools, as you can exhibit the utilization of the item. For products such as garments, pictures are more appropriate.
Harness the power of hashtags- Using hashtags on IG is basic for your brand marketing efforts. Hashtags enable users to discover content or brands which they would like to follow. As a social media user, make use of trending hashtags to get your brand in the forefront of market competition.IG allows a maximum of thirty hashtags to be included in a post or comment. However, ensure that you do not overuse them.
Connect to other social media platforms-Sharing your IG content on other social media accounts will surely save your time and will help to increase your leads. Connect your IG profile to a variety of other social media platforms such as Twitter, Tumblr, Facebook, Flickr, and Foursquare. For example, if you have a Facebook business page you can link your Instagram profile to your Facebook page so that photos posted on Insta can directly be posted on your Facebook page as well.
Use sponsored ads and posts- The use of Instagram’s sponsored posts and advertisements have finally spread worldwide and are proving to be very popular. Ads are available in 30-second video format, as images, and in carousel format too. These adverts are an ideal way to direct consumers to your website or to tell the story of your brand in a better way.
Partner with Instagram influencers- Presently, IG has over 40,000 influencers using their platform, and they cover a variety of topics and niche areas. They are viewed as the big names of Instagram, and by adjusting your image to the right influencers; you can extend your image awareness and number of followers. Your influencer simply needs to incorporate the handle of your brand in one of their IG posts.