AN UPDATED GUIDE TO WEBSITE MIGRATION IN 2023

Depending on the scope, major content modifications like rewrites, consolidation, or pruning can have a significant impact on a site's organic search visibility. The taxonomy, navigation, and internal linking of a website can all be affected by these changes.

With so many possibilities for a site's mobile configuration, partial site migrations can include enabling app indexing, establishing an AMP site, or developing a PWA website, especially when an existing mobile site is being replaced by an app, AMP, or PWA.

Major modifications to the site's taxonomy, which have an impact on on-site navigation, internal linking, and user journeys, are frequently the cause of these issues.

These can range from big design adjustments to a comprehensive website overhaul, which may include considerable media, code, and copy modifications.

In addition to the aforementioned ones, there are a variety of hybrid migration types that can be mixed in almost any way. The greater the number of changes introduced at the same time, the greater the complexity and danger.

Even if making too many changes at once increases the chances of things going wrong, if the migration is well-planned and implemented, it can be more cost-effective in terms of resources.

Developing a clear project plan as early as possible will help you minimize delays. Allow for extra time and resources to deal with any unexpected events that may emerge. It's quite improbable that everything will go according to plan, no matter how well thought out and thorough it is.

Accept that there will almost probably be delays and be flexible with your plans. Make a list of all dependencies and make sure everyone is aware of them.

Some site migrations are guaranteed to fail before the new site even goes live. A strategy that is based on ambiguous and unrealistic goals is considerably less likely to succeed.

It's critical to set quantifiable goals to assess the migration's impact after it's launched. The major goal of most site migrations should be to keep the site's present traffic and income levels. The bar could be raised higher in some circumstances, but in general, anticipating or forecasting growth should be a secondary goal. This will aid in the avoidance of unrealistic expectations.

When making modifications to a website, every option must be considered from both UX and SEO perspectives. For example, eliminating a large volume of information or links to improve UX may harm the site's ability to target business-critical keywords or cause crawling and indexing problems. Such adjustments could harm the site's organic search visibility in either situation.

On the other hand, having too much written copy and too few graphics may detract from user interest and reduce conversions.

On another note, if you want to audit your website or you need SEO services in Dubai or anywhere around the world, you can always schedule a free consultation with our SEO experts at Prism.

Estimate the time and work required to complete a site migration project before committing to it. If your budget is tight, consider whether it's worth it to proceed with a migration that's likely to fall short of its goals and result in revenue loss.

Dedicate some time and effort to extensive testing before launching the site, in addition to a superb strategy and intelligent plan. It's far better to postpone the launch if testing has revealed serious flaws than to push a shaky implementation into production.

It goes without saying that a website should not be launched unless it has been thoroughly tested by both skilled SEO and UX teams.