Table Of Contents
- What factors should you keep in mind when recruiting a digital marketing Agency?
- Is google an important player in your search?
- What role do client testimonials and reviews play in your decision?
- Does it matter if a company is transparent with their information?
- Should you consider the company's quality and consistency with their platforms?
- What is the performance of the company compared to its competitors?
- How do they treat you as a client?
If you've decided to investigate or would like to learn more about why it's vital to hire a Digital Marketing Agency for your company, you're in luck because this article will help you get started. After all of your research, you're probably thinking what to do next and how to pick one good firm out of the full pool. Here are a few pointers that will help you choose the correct agency and save you a lot of time and money.
Is google an important player in your search for a Marketing Agency?
Well, not the whole 100% but if you go on the internet and use keywords to find a company and it appears amongst google’s suggestions then it’s safe to say they’re a great or in the least, a safe option. Whoever can get themselves on the first page of google or as one of the top companies for recommendation of a production or service know what they’re doing and have likely taken the time to do a lot of digging on Search Engine Optimization, keyword research and are familiar with the concept of Digital Marketing.
What role do client testimonials and reviews play in your decision?
Everyone wants to be at the top of their game and that’s why most companies will have a testimonial section on their website. Select a few videos and vividly listen to the clients description of the company’s accomplishments. Find out what stood out for them and if it’s close to what you’re looking for.
If the company has no testimonial section on their website, check their reviews on social media sites or on third party websites. Yelp is a common platform for finding client reviews which could guide you on your search for the best digital marketing company.
Is it important for a company to be transparent with information?
While this is hard to put your finger on, it’s not entirely impossible and here’s how you can tell. Once a company’s performance begins to skyrocket, they become more transparent and confident about making their prices, packages and products public. Ask to speak to a Business Development Manager or a sales representative and find out as much as you can about the company. If there is little to no transparency at all or if the person keeps speculating then you might have to gather more information or look for another company in general.
Why Should you look into the company’s platforms for quality and Consistency?
If you claim to be the best then your output should be the best too. When you’re looking for one of the best digital marketing companies, the simplest step is to check their social media platforms. You may start with the four most common which are Youtube, Facebook, Instagram and Twitter. The quality of their images, the tools they’re using, recently, the most used tool for social media branding/Graphics design is Canva. How do they portray information? Is it effective and do they convey dominance over their platforms? This is one of the most direct methods for finding a good digital marketing company.
How does the company compare to its competitors wise?
In some cases, if you’ve already committed to the company then the best thing to do is wait for them to deliver. It’s an easy approach because if they perform, they’re the real deal, if they don’t then you’re out. The downside is that you might have spent a reasonable amount of money and lost a lot of time in the process. When you get a good digital marketing company from the get go, you’re not only saving a lot of time and money but you’re getting a return on your investment which is what every client wants when they eventually lock hands with a digital marketing agency.
Do they give you priority as a client?
A good digital marketing will assign you to your individual relationship/account manager. They will often give you in-depth sessions to review your company's performance and advice on how to improve. If you have to go through a call center agent to explain what’s happening in the company then it might be best to try your luck elsewhere.
There are multiple other ways to identify the best digital marketing company but the steps above will act as your first and simplest guides to choosing a great company. If you’d like to find out more, visit Prism Digital Marketing Agency and get the opportunity to review our plans for multiple social media accounts as well as many other services that offer.
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth