Table Of Contents
- How to mind map social media campaign themes?
- How to develop content and creatives that work?
- How to examine your campaign’s impact?
- Why should you connect your website to social media?
- How to fuel user intent to increase conversions?
- What are the three engagement measures across all social networks?
- Why should you use message tagging software for social campaigns?
It can be quite challenging to come up with an effective social media campaign. Enterprise-level corporations with huge pockets are increasingly appearing on the top pages of our favorite social media platforms. But how can a social marketer compete if they do not have the resources or, let's be honest, the time?
One of the amazing things about social media is that you don't need a top-tier ad firm to launch a successful campaign. To compete, you don't need a Scrooge McDuck chamber full of gold coins.
What you require is a strategy and this is when this guide comes in handy. We'll go through what you need to do to establish a competitive social campaign and how to track the campaign's impact.
Mind Mapping Social Campaign Themes
The key to good brainstorming is to adopt the perspective that inspiration can come from anywhere and in any number of forms.
We've compiled a selection of tools in this section to help you kickstart your brainstorming sessions as you plan out your social media initiatives.
1. Look for Newsletters
As social marketers, research is one of our most valuable skills, helping us make sure that our strategies stay on par with trends in the industry.
Signing up for as many newsletters as possible is a simple approach to expedite research rather than wandering aimlessly through content, digging through thousands of social accounts, or doing endless Google searches.
Newsletters contain information about the condition of the industry, technological advancements, social media updates, and explain emerging trends and best practices.
2. Solutions for Social Listening
Any marketer's priority should be social listening. When you are aiming to generate content that is tailored to a specific audience's interests, it is essential. Marketers can use social listening technologies to find subjects of interest and current hashtags, as well as obtain insight into brand sentiment.
Social listening is one of the most effective ways for small businesses to obtain access to the same data as the larger players.
You may listen for developing trends worth creating ads around ahead of the competition if you are diligent.
Listening to your audience during the brainstorming phase can help you uncover their demands, allowing you to build social campaigns that address those needs, identify the type of material they want, and engage them with your business.
3. Attend Webinars
Webinars may help us produce new leads and prospects, develop current relationships, and display competence in our industries, which can all help us improve our social marketing strategies.
Many companies may live-tweet with their audience during webinars to engage them, answer questions, and keep the dialogue going online. Because webinars are often education-focused, they can also give a means for us to learn, which might stimulate content ideas during our brainstorming sessions.
Webinars can help you take concrete steps toward more effective social media marketing.
4. Join Forums
Forums are a great tool for marketers to figure out what topics are generating the most discussion online.
Quora is a terrific place to find interesting subjects, ask questions, and participate in conversations about your brand. Forums can be used as a brainstorming tool to help social marketers create social content plans that answer issues that people are already asking.
5. Connect with Sales Teams
The number one team that social marketers wish they had greater control over is sales. So why can't we rely on them for information as well?
Sales teams are the first point of contact for clients, and they can supply information about their requirements, issues, and triumphs. This knowledge can assist us in creating content that addresses these requirements or celebrate achievements.
Developing Your Content and Creatives
You may start building out your creative social marketing now that you have researched your creative materials and uncovered areas of interest that will resonate with your audience.
You will systematically implement your most inventive campaigns during this phase. This section offers suggestions for making your next social media campaign more creative.
1. Influencers Can be Helpful
Anyone can use social media to share their experiences, skills, and insight with the rest of the world. A great number of social media users have been able to build large followings that are active and eager to consume and share content.
Marketers have been able to use these social media superstars to raise brand awareness, advertise products and services, and use the digital word-of-mouth notion to generate sales by leveraging the power of social media.
If you are having problems coming up with new ideas, influencers might be a great resource.
Influencers are already excellent content providers, which is one of the many advantages of including them in your social strategy. They have been able to grow their social media following by sharing interesting information. Their movies, photos, tweets, and articles garner a lot of attention.
Influencers will develop unique content for your company, bringing a new perspective to the table which is a huge benefit for your brand if you are short on creative content.
Their social followers already look to them for advice, and influencers have a big influence on purchasing decisions. According to TWP Inc., 50 % of consumers made a purchase based on a general suggestion given on social media. Influencer-generated content can reinvigorate your social strategy while requiring little effort on your part.
2. Analyze the Competition
Turning to your competition for creative material is a sensible strategy to produce creative content if you are running out of ideas to keep your social strategies artistically fresh.
Don't copy your competitors' material; instead, draw inspiration from their social techniques. Focus on the type of material that is most engaging, both within your own social efforts and those of your competitors, because your company and its competitors have comparable ideal consumer personas.
3. Adapt Your Strategy to the Buyer's Journey.
Not every piece of content you create will resonate with everyone in your target audience at every point of the sales funnel. If you are having trouble coming up with original social material, focus on creating content that's relevant to where your customers are in the buying process.
4. Consider Awareness
The purpose of the awareness stage is to increase the number of individuals who are aware of your brand, its services, and its products. The material you create during this stage should be eye-catching, but it doesn't have to immediately relate to what your brand has to offer. The idea here is to grab your audience's attention.
You can achieve this in a number of different ways:
• Use Images
According to a source, postings with graphics get 65 % more interaction than text-only posts. It is critical to include the correct images in your social media postings if you want to capture the attention of a fast-moving audience.
Visuals are remembered as well and are highly effective. Your audience will be able to process, comprehend, and retain more information in a shorter amount of time.
Oreo did a fantastic job on social media by merging their goods with images that elicit strong emotions. Their promotional post for their new S'mores Oreos features the product alongside a thermos and a telescope, evoking a sense of awe in relation to exploring the outdoors and the unknown.
• Deliver User-Generated Content (UGC)
Share material created by your followers to save time and energy. Encourage participation by proactively posting information that will benefit your brand while also boosting the egos of your audience. Let's face it, we could all use a little ego boost every now and then.
Social Media Marketing Agencies in Dubai and around the world use this strategy. The reason is that it increases loyalty and engagement among the audience. Your followers will be ecstatic that your brand is promoting their content, and they will be eager to tell their friends. It's a win-win situation for everyone.
• Engage with Your Audience
The beauty of social media is that it allows your brand and its fans to have a two-way conversation.
Engage in conversations that your audience is already having on social media by asking them questions, taking a poll, or commenting on their posts. The more social media activity you have, the better your chances of generating brand awareness are. Interacting with your followers on a regular basis will be beneficial to your overall social media trends.
When users could not figure out whether a dress was black and blue or gold and white, social media went into overdrive. Specs avers used the trending topic on social media to advertise their business and encourage customers to come in for eye exams. This tweet has been retweeted over 12,000 times and has over 8,000 likes.
• Share Customer Testimonials
Your brand aficionados will frequently post good reviews of your company on social media. Make use of those consumer testimonials to construct a tale on your social media pages. Your clients are seeking feedback from other customers during the deliberation phase, which will ultimately affect their purchasing decisions.
According to TWP Inc., 92 % value personal recommendations above brand recommendations, even if they don't know the person.
Connect Your Website to Social Media
Using social media to drive traffic back to your website or blog during the deliberation process is critical. Your website serves as a central point for all information about your company and its products and services.
IKEA was able to bring users back to their website by utilizing user-generated material. IKEA celebrates their followers' attractive ideas and adds a shortened link to their website's Share Space page, where pleased customers share design inspirations and showcase furniture in their own homes.
Provide Seamless Customer Service Using Social Media.
Your social media fans may frequently desire to communicate with you online. They may simply be promoting your brand on social media, but they may also express issues or suggestions for you.
Don't be scared to engage with your fans by answering their queries or thanking them for mentioning you. According to a Nielsen study, 33 % of customers prefer to contact brands via social media over the phone.
Fuel User Intent
Your customer is on the verge of making a purchase choice during the intent phase. According to Forbes, 78 % of respondents believe that social media posts from businesses influence their purchasing decisions.
This is your chance to target them with appropriate social media information in order to sway their decision in your favor. Demonstrate your product or make a special offer. In a survey conducted by Knowledge Networks PDI, roughly 1,800 people claimed they would buy a product after experiencing it.
Demonstrating your products on social media or providing unique discounts to your users will have a significant impact on your conversion rates. Your goal here is to give an incentive for your followers to buy anything.
Examining Your Campaign’s Impact
By this phase in your social strategy planning, you have already come up with creative ways to increase brand visibility and engagement on social media, and you have put together a strategy that targets consumers at different stages of the sales funnel with content tailored to their needs.
Now is the moment to evaluate your campaigns in order to inform the creative process for your next social strategy planning cycle.
• Select Your Metrics
Metrics are important. It is critical to use the right metrics to follow and evaluate in order to accurately assess the performance of your social media initiatives. With so much social data now available, make sure you use metrics that are relevant to your goals.
• Engagement Metrics
When it comes to your content, engagement metrics are the most useful sort of data for determining its overall likeability and efficacy.
The number of unique people who have clicked, liked, commented on, or shared your posts is tracked by engagement. Engagement metrics provide information on how your content is being shared on social media. Your most popular material will be shared, liked, and commented on more frequently.
There are three universal engagement measures across the major social networks:
- Clicks: Users will only click on stuff that they are interested in. If you have a lot of click throughs, it means your material is interesting enough for people to want to read more, which means your subject title and accompanying image are working.
- Likes: Users are aware that good content is more likely to be liked by their social networks. Your material will automatically develop popularity if it resonates with an audience and receives a large number of likes
- Shares: Clicks and likes are solid indicators that material is at the very least appealing to audiences. Users who share your material, on the other hand, indicate that it is relevant to them and their audiences.
There are two actions you can take during the analysis phase to determine the efficiency of your social media marketing efforts:
• Analytical Tools Can be Used to Assess the Effectiveness
The impact of social media on overall marketing tactics is enormous. To evaluate the performance of your social strategies, go back to your social listening and content share monitoring solutions.
Analytics solutions can lead you down specific paths to assist you to uncover problem areas or gaps in your social strategy, as well as places where your social marketing efforts are most successful. You will also get information about audience engagement, reach, and impressions.
Campaign tracking is a breeze with social listening technologies. You may not only examine the reach and engagement of your campaign by setting up queries to listen across all of the social media for posts indicating your campaign, but you can also see the general sentiment by setting up queries to listen across all of the social media for posts indicating your campaign.
• Make Use of Message Tagging Software.
Using social media tagging is another easy yet effective approach to track campaign progress. You will need to employ some social media management software for this, but the tool alone is worth it.
Create a unique campaign tag for each of your campaigns, and use that tag every time you send a message. To ensure that nothing falls through the cracks, tag every inbound communication with the same tag.
You can look at your social media tag report right away to see how your campaign performed across all accounts and social networks.
You can view information such as:
- The total number of messages sent
- Messages received
- Growth trends
To sum it all up, although creativity can be lacking at times, there are practical steps marketers can take to keep their social marketing tactics innovative.
Try and steer your social strategy on a more innovative path. You can attend webinars, participate in forums, subscribe to newsletters, and use social analytics solutions to assess audience interests and best-performing posts if you run into a creative block. This knowledge will assist you in your creative endeavors as well.
Use influencers to create unique content for your brand and raise brand recognition as you develop your social strategy. Listen to your audience to engage in important social conversations and to drive your future social strategy. Compare your efforts to those of your competitors, monitor the performance of your material on social media, and tweak your content to correspond with the user at every level of the sales funnel.
Determine your success metrics and use social analytics solutions to acquire insight into the effectiveness of your social marketing as you analyze your efforts.
This is it for today’s blog. I hope you liked reading it and that you’ve learned a thing or two about social media marketing. Do share your feedback and reach out to me if you have any questions about social media marketing, advertising, or search engine marketing.
If you’re a business owner with no time to manage your social campaigns, contact Prism Digital, the best Social Media Marketing Agency in Dubai and our expert marketers will help you plan, execute and monitor campaigns that would take your brand to another level. See you on the other side. Thank you.
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth