Plan an Effective Social Media Campaign: Step-by-Step Guide

Anyone can use social media to share their experiences, skills, and insight with the rest of the world. A great number of social media users have been able to build large followings that are active and eager to consume and share content.

Marketers have been able to use these social media superstars to raise brand awareness, advertise products and services, and use the digital word-of-mouth notion to generate sales by leveraging the power of social media.

If you are having problems coming up with new ideas, influencers might be a great resource.

Influencers are already excellent content providers, which is one of the many advantages of including them in your social strategy. They have been able to grow their social media following by sharing interesting information. Their movies, photos, tweets, and articles garner a lot of attention.

Influencers will develop unique content for your company, bringing a new perspective to the table which is a huge benefit for your brand if you are short on creative content.

Their social followers already look to them for advice, and influencers have a big influence on purchasing decisions. According to TWP Inc., 50 % of consumers made a purchase based on a general suggestion given on social media. Influencer-generated content can reinvigorate your social media strategy while requiring little effort on your part.

Turning to your competition for creative material is a sensible strategy to produce creative content if you are running out of ideas to keep your social strategies artistically fresh.

Don't copy your competitors' material; instead, draw inspiration from their social techniques. Focus on the type of material that is most engaging, both within your own social efforts and those of your competitors, because your company and its competitors have comparable ideal consumer personas.

Not every piece of content you create will resonate with everyone in your target audience at every point of the sales funnel. If you are having trouble coming up with original social material, focus on creating content that's relevant to where your customers are in the buying process.

The purpose of the awareness stage is to increase the number of individuals who are aware of your brand, its services, and its products. The material you create during this stage should be eye-catching, but it doesn't have to immediately relate to what your brand has to offer. The idea here is to grab your audience's attention.

You can achieve this in a number of different ways:

• Use Images

According to a source, postings with graphics get 65 % more interaction than text-only posts. It is critical to include the correct images in your social media postings if you want to capture the attention of a fast-moving audience.

Visuals are remembered as well and are highly effective. Your audience will be able to process, comprehend, and retain more information in a shorter amount of time.

Oreo did a fantastic job on social media by merging their goods with images that elicit strong emotions. Their promotional post for their new S'mores Oreos features the product alongside a thermos and a telescope, evoking a sense of awe in relation to exploring the outdoors and the unknown.

• Deliver User-Generated Content (UGC)

Share material created by your followers to save time and energy. Encourage participation by proactively posting information that will benefit your brand while also boosting the egos of your audience. Let's face it, we could all use a little ego boost every now and then.

Social Media Marketing Agencies in Dubai and around the world use this strategy. The reason is that it increases loyalty and engagement among the audience. Your followers will be ecstatic that your brand is promoting their content, and they will be eager to tell their friends. It's a win-win situation for everyone.

• Engage with Your Audience

The beauty of social media is that it allows your brand and its fans to have a two-way conversation.

Engage in conversations that your audience is already having on social media by asking them questions, taking a poll, or commenting on their posts. The more social media activity you have, the better your chances of generating brand awareness are. Interacting with your followers on a regular basis will be beneficial to your overall social media trends.

When users could not figure out whether a dress was black and blue or gold and white, social media went into overdrive. Specs avers used the trending topic on social media to advertise their business and encourage customers to come in for eye exams. This tweet has been retweeted over 12,000 times and has over 8,000 likes.

• Share Customer Testimonials

Your brand aficionados will frequently post good reviews of your company on social media. Make use of those consumer testimonials to construct a tale on your social media pages. Your clients are seeking feedback from other customers during the deliberation phase, which will ultimately affect their purchasing decisions.

According to TWP Inc., 92 % value personal recommendations above brand recommendations, even if they don't know the person.

Your customer is on the verge of making a purchase choice during the intent phase. According to Forbes, 78 % of respondents believe that social media posts from businesses influence their purchasing decisions.

This is your chance to target them with appropriate social media information in order to sway their decision in your favor. Demonstrate your product or make a special offer. In a survey conducted by Knowledge Networks PDI, roughly 1,800 people claimed they would buy a product after experiencing it.

Demonstrating your products on social media or providing unique discounts to your users will have a significant impact on your conversion rates. Your goal here is to give an incentive for your followers to buy anything.