Top SEO trends for 2020 that you need to know!
Hi there My Name is Lovetto Nazareth and I am from Prism Digital, I have been a digital marketing consultant for the last 2 decades and in this time, I have worked with 1000’s of companies. I have managed campaigns worth millions of dollars and generated thousands of leads for my Clients. If you would like to learn how to increase your leads by 10 X while reducing the amount of money you waste on Google Ads and Social media Advertising fill up the form on the right-hand side of the blog and we can get you enrolled into our digital master class for free and even give you a free consultation on your website and how to bring it to the first page of the google ranking. So, in today’s blog post I will take you through these 4 topics which I am sure you will find very interesting to learn about. First of all, I will take you through the basics of SEO what it is and how it can benefit you as a small business owner. Then we will understand some of the biggest trends in SEO for 2020 and how you can use these simple techniques to grow your business and increase your leads in 2020. For all those who are new to the digital world, SEO (Search Engine Optimization) is an ever-changing process of enhancing the quality and quantity of web traffic by increasing the visibility of a website/ web page to the users of a specific search engine. If you want to grow your number of leads you are generating on your website one of the simplest tools you can use is to improve your SEO game by updating your website and have more and more prospects found you in their SERPs AKA (Search Engine Result Pages). So why is SEO important to my small and growing business?
Here are the top 10 reasons why SEO is important for your business.
1. SEO and 1st page Google Ranking Bring Traffic and Fresh Leads to your website…. For Free! now, why would you say no to such an awesome free gift from Google.
2. SEO Builds Credibility: If your page is on the first page of google it gives your business amazing credibility because google is a trusted brand and if your website ranks #1 on google that means your business is also credible as well.
3. SEO improves the user experience of your website and content: Imagine of your customers could read the contents of your website directly on google search page. that would save them the hassle of clicking on a link to go to your website yada.
4. Local SEO Means Increased Engagement, Traffic & Conversions: When you have a good local SEO you automatically see a high engagement traffic and conversion
5. SEO Impacts the Buying Cycle: When clients see that your website rank on the first page of google they click on it and immediate engage with your site. This increase the “time to lead” and improves the speed in which you get more leads. It is also a huge convincing factors for your potential clients.
6. SEO Is Relatively Cheap: As compared to running ads on google and Facebook SEO is relatively cheap because you rank on google for FREE. That means you are not paying for the click you would normally have to pay for. So, it is much cheaper in the long term than google AdWords.
7. SEO is Long term strategy Not a short-term Tactic: As I have just said SEO is for the long term for short term results you might have to pay for google ads or youtube advertising but when you rank your website you rank it for a long time.
8. SEO Is Quantifiable: Seo produces real results with real traffic of customers that have actually searched for your keyword product or service. In that way the intent is there and so is the potential of conversion.
9. SEO highlights all the Flaws in your websites and helps you rectify it: When you do SEO on your website you basically are paying attention to every flaw every crumple every nick in your website and rectifying it, this enables you to better your website and improve your seo at the same time.
10. SEO help you communicate better and more effectively
11. When you have completed your seo on the site you will see that your engagement and traffic improve drastically. Now that you have seen how SEO affects your site let me dive down deep into what you have been waiting for these few minutes. without further ado here are some of the top SEO trends and Tips for 2020 you need to follow to get your page to the first page of google.
The first massive trend in Google 2020 SEO plan are Featured snippets:
What are featured snippets? The Featured Snippets are a format which is supposed to provide users with a concise, direct answer to their questions – right there on the search results page, without the users having to click through to a specific result.Google has evolved featured snippets in order to create a better search experience for the user.It is convenient to the user as they don’t have to click a link to read an article but rather just read it as they hit the search bar. This is possible only if your website is ranking on the first page and these rich/ featured snippets have been added at the backend of your website.
In terms of importance, generally, these SERP features improve brand awareness, traffic to your website and can also boost revenue, especially when part of an overall digital strategy
Here are some examples of how our Rich snippets appear on Google.
1. FAQ Snippets: Content Snippets these are snippets that give specific FAQ content From your page
2. Content Snippets: To highlight the targeted content on your page
3. Image Snippets: To bring the various pictures of yours on the first page of Google
4. Organization Meta Data Based information snippets
The 2nd biggest SEO trend for 2020 is Influencer marketing:
Social media influencers, loosely defined, are people who have a large audience reach across social platforms and have built a lot of trust in a specific industry. Because of this trust, they're often able to persuade (or “influence”) their followers to purchase products and services from brands they promote. Influencer marketing is a profitable, successful business strategy. The goal is to build momentum for your company's product or brand. Moreover, predictions are the influencer marketing trends will continue to increase and may reach a $10 billion market high over the next few years. People often don’t tend to trust intrusive ads and look for information that is trustworthy and genuine. Chances of people trusting a well-known relative influencer/ blogger are much more than trusting any other ad. Hence, digital marketing and media companies are increasingly resorting to influencer marketing due to the potential results that can be achieved. Partnering with an influencer/ blogger helps enhance your content reach and drives more traffic to your website. They can help you build quality backlinks and as you would know, backlinks are one of the main factors Google considers while evaluating a web page’s ranking. While building an influencer marketing strategy, keep in mind what type of content you want them to create and how you can backlink it to your website. Make sure you are partnering with an influencer that is relevant to your industry and product. Also, make sure they have a strong authoritative digital presence. By adapting to influencer marketing, along with lead generation and brand awareness, you can also boost your search engine rankings.
3rd SEO Trend for 2020 and most probably the biggest is Voice Search:
Optimize your website for voice search: With an increasing use of smartphones and mobile devices, voice search is turning to be a popular trend among online users. Other than the phone, these searches can be done on voice assistants such as VoicePod, Amazon echo, Samsung smart TV, etc. Including conversational searches in your SEO strategy will help you generate more organic traffic if you really know how to optimize your website for voice search. Voice searches have a vital effect on SEO since it is mainly about asking questions via voice instead of entering search queries. When the user uses words to describe his query, voice search cuts short the ‘not so important’ choppy keywords. By this year, more than 50% of all internet searches will be executed via voice. By adapting to this new trend, your content is sure to stand out in any given search engine.
There are three main Reason why Voice search is going to be massive after 2020.
Convenience: Out of these, 42% people perform a voice search while driving or travelling because they don't want to type. It gives them the opportunity of making hands-free searches.
Speed: Of all voice search users, 43% cite that voice search is faster than type search. We can type 40 words in a minute but can speak 150 words in a minute, enabling quicker searches within the same time span.
Accuracy: 28% think voice search is a more reliable way of searching when there is an urgency. Voice search returns precise and relevant results, often narrating answers via voice assistants. I will be coming up with a Free webinar to discuss this in the coming week if you would like to join just click here. To register for the Free webinar !!
The 4th Biggest SEO Trend for 2020 is the security of your website.
Did you know that in 2018 and 2019 more than 100 million websites were hacked due to brute force attacks… and most of these sites were made in word press… Google has taken a big call on secure websites and has mandated that if you want your website to rank for SEO it needs to be secured. User safety sure doesn’t have much to do with SEO, but it plays a great role in providing a good user experience. If the user feels unsafe using the website, he might just leave the webpage quickly. Most users that see a ‘Not secure’ warning appear, will not proceed further to your page. These bounce rates directly affect the rank of that page in the organic search listings. It is vital to authorize the HTTPS protocol for your website. HTTPS provides website users with an encrypted and authenticated secure connection. Google wants its users to experience secure browsing and hence, if you implement HTTPS, you might experience a minor SEO boost. Assuring your visitors that their data is protected while they are on your web page is extremely important. If you want to know the 9 steps you can take to secure your website. Watch the video and read the blog after this one. I have given you a quick an easy way to secure your website with the least cost and improve your website SEO ranking in one fell swoop.
Here are some examples of Secure and unsecure websites so you can find out if your website is actually secure or not.
Another Big trend in SEO for 2020 is Video Marketing
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Why is Video Marketing Important: Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce. Today, 6 out of 10 people would rather watch online videos than television. YouTube has become the new TV. Millennials and the younger age group prefer receiving information through online videos for educational purposes or even if it is just entertainment. A quality video, if dynamic, can attract a large segment of the audience. How does it affect SEO? To reach more and more people through your video, you need to optimize the video for engine search results. Hence, it is required to use apt keywords in the headline and description of your video; which will in turn guarantee that the video reaches a large audience and more importantly, the right ones!
Another massive upcoming trend in SEO for 2020 is Mobile First Approach to Mobile UI UX
Mobile-friendly web pages are a growing trend, especially since more people around the world are obtaining smartphones as more and more cell phone towers are being built, with good connectivity. Apart from having a mobile-friendly website, an interface that is easy to read and grab people’s attention; basically, keep them engaged and entertained has become the need of the hour! Since most of the people use a smartphone for conducting any local search, it is important to have a mobile version of your website to reach the maximum amount of people interested in your product/ services. To keep up with your competitors, all your web pages need to be optimized and up to date. The higher you are in the Google mobile page index, the more influential your page will be.
Lastly and definitely not the least is the Digital Experience Mapping
The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application. ... The UI and UX Design help to win the consumers' confidence and make them use your application or website providing them what they are looking for. Mobile UX best practices demand a mobile-first approach. It's when a UX designer starts with the mobile version of a website and then creates the desktop version as an extension of that, rather than the other way around. Most mobile UX patterns work well on desktop sites, but the reverse is not always true. No matter how powerful or engaging your content is, it won’t matter if your page does not load in a few seconds or has a complex user interface. Users tend to leave a web page if it doesn’t load quickly. Even a 1-second delay in page load time can result in great loss for your business. Apart from fixing the speed, also make sure you focus on user experience. Navigation needs to be logical and easy to understand. Do not use jargon or any words that seem unfamiliar to your audience. If they fail to understand your content, they would again come to the search engine results; these high bounce rates shall negatively impact your search rankings.
Prism, an SEO agency and also, one of the best SEO Company in Dubai is dedicated to creating unforgettable experiences that keep people talking!SEO is very important today for any brand/ business, irrespective of the industry. SEO does not just imply keywords, it is more of optimizing content for users. Each year new trends come into existence that change the way information is published on the internet and hence, all users can get their questions answered in a matter of seconds. In case you are familiar with these trends, then it’s time to double-down on them so you are capable of generating more targeted traffic from Google; but if you still have doubts and need any kind of assistance with the SEO services, feel free to speak to one of our SEO experts today. Contact us on +97143827862 or WhatsApp me on +971558500095 if you want to get in touch directly. Thanks a lot for reading if you would like to participate in my free webinars that I hold every month please register in the form on the site of this blog.
Hope to see you again soon
About The Author : Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth