Top Video Marketing Secrets for 2020

So it is a no brainer that video marketing is the business of marketing a product or service through the medium of video and using video-based platforms. A forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services, or products. Video has now become one of the most powerful ways to market your brand products or services. Video marketing can bring you over 157% growth in your online visibility. You can increase your time on our site by over 105% and studies have shown that video can increase your conversion rates by over 2 times the normal conversion rate for all e-commerce products.

It is observed that nearly, 80% of people can recall a video ad they viewed within the last 30 days and 64% of people are more likely to buy a product or service online after viewing a video about it. If you have a video on your landing page, your conversions can increase by over 80 % - 90%. Customers from medical clinics in Dubai have said that videos on their website’s Home page or about us page have helped their clients make up their mind about which clinic to go to, especially for services like OBGYN, Cosmetic dentistry, cosmetic surgery or skincare clinics. Patients always check the online reviews and ratings of the doctors they are about to visit. Did you know: In case you want to do an email marketing campaign the mere mention of the video in your email header or body increases your open and read rate by 19%.

One minute of Video = 1.8 million words now that is a lot of words to shove down somebody’s throat. Now look at it we are discussing video marketing and you are watching me on video explaining this concept to you. Imagine if I had sent you a book to read. Would you really read it and more importantly would you actually sign up to spend one week of your time to read all the content that I will be given to you in this one hour? Impossible so the video is THE way ahead for marketing. From creating awareness of your brand and service to use and support of your product or service to encouraging customers to repurchase and refer other clients. There are endless benefits to video but to put it all into perspective let's look at the biggest benefits of video marketing.

Trend # 1 Personalized Video Advertising

Personalized marketing involves building a strong relationship with your audience by providing them with experiences tailored to them.

This gives your consumers a reason to address their requirements and pain points. Personalization will help you be present in the minds of your target audience, which in turn would benefit your business. Consumers are likely to purchase from brands that are relevant and provide timely offers and recommendations. Taking this even further Google now enables you to create hyper-personalized video ads to suit say customers with over 300 interest points. So imagine being able to hyper customize your video ad to suit the tastes of over 300 interest points. This is called Hyper personalization and we at Prism have created some whoppers of ads for our clients that are hyper-personalized. These ads generated more than 75% more leads and repeat business for these clients.

Click here to see 2GIS Ad Video

Trend #3 360 videos

With Go pro launching it new 360 camera in 2019 and several mobile companies also getting on the 360 bandwagons the future looks bright for 360 videos imagine the possibilities where you can have your products and store remotely views and shopped online wouldn’t you like to see the 500 Usd shoe you plan to buy more closely on Facebook or Youtube? Or even travel virtually to a new place before actually booking your ticket to go there? These videos have a 7% high purchase rate as the customers are automatically interested since the brand conveys a unique story and considers purchasing the product already. Other than enhancing brand awareness and engagements, 360-degree videos can help deliver higher ROI than traditional videos. With the coronavirus situation 360 videos are only going to take off so will your brand be at the forefront of the 360 revolutions or will it be stuck in the 2D ERA. If you don’t want to be the latter get in touch we can help you go completely 360

Trend # 4 Integration across Marketing Funnels

Any marketer knows that when a customer buys a product it happens in phases

1. Information phase: the customer is searching about your product or service and wants information that will help him fulfill his needs.So he is going to go on Google to search for your service or he goes on YouTube to find out how to do something or what he should do.
2. The Flirting Phase: The searcher or potential customer finds out about you and either clicks on a link or comes to your website or watches a video about you posted by somebody else ( proxy dating ). Now what you prefer if you have a really interesting person looking you up wouldn’t you want your best picture or video out there addressing him or her? Right? You would not want some random person posting stuff about you. Now, remember this because we will be doing an exercise in the next webinar about this. Finding the right thing to say is most probably the most difficult thing to do in marketing one wrong word and you could be persona non grata or I hate you instead of I love you.
3. The dating phase: the customer has got a crush and wants more engagement and more information on your business offerings and your values etc.
4. The serious phase: ( the customer has already purchased and is in a commitment with you so he or she expects flowers and candy and personalized touch in everything you do with them … aka greeting cards and not forgetting engagement or anniversary dates.
5. The service phase: the honeymoon period is over and now the customer wants more support and service from you as the brand. This is a critical stage and no mistakes can be tolerated here. If you mess up on this stage, you will witness your customer going across the mall to your competitor. The point I am trying to make is that Video can support you through all these phases and is super important to utilize and use.