A Brief Guide to Keyword Search Volume

As aforementioned, keyword search volume is the frequency of keywords being searched in a specified amount of time. Search volume gives you an insight into how popular certain keywords are and if it is worth investing in those keywords or not.

There is no straightforward answer to this question. It depends on what niche you are targeting along with other factors. However, as a rule of thumb, you should be looking for relevant keywords having a monthly volume of 100-1000 searches.

Here are a few factors you should consider while evaluating keywords based on search volume.

• Keyword search volume varies from industry to industry.
• You should not target an overly competitive keyword even if the search volume is high.
• You should also not target the terms that are rarely used by searchers because you might not reach the target audience.
• You might end up competing with bigger websites with higher budgets if you target keywords with really high search volume.

You ideally need to keep a healthy balance between search volume and competition to be able to achieve optimum results. You should target a mix of keywords having low to medium search volume. This will allow you to steer clear of too much competition and you would steadily grow your ranking on search engines.

There are multiple different ways of searching for keywords. Marketers use manual ways as well as automated tools as well. The most effective tools used to search keywords are namely Google trends, Google Keyword Planner, Google Search Console, Keyword Sheeter, SEMrush Topic Research Tool along with others.

You can always go for free keyword research tools to get insights. However, it is always recommended to invest in an effective paid keyword research tool to get deeper insights and thorough analysis. These tools give you micro-level data that you can analyze in terms of search volume, competition, fluctuations, and relevance so that you can analyze and choose the best ones.

Search volume is not the only metric that you should consider while searching for keywords. You should also monitor other performance indicators, especially page performance. The reason is that you need to make sure that the keywords you are targeting are getting clicks as well and are not ignored by users.

There are tools available to monitor these indicators as well such as SEMrush’s position tracking tool. This tool allows you to monitor compare your performance with competitors. It also gives you insights into your ranking distribution which is a key metric when it comes to observing page performance.

Contrary to what some people believe, SEO is not at all a guessing game. It is a complete data-driven science that you can definitely master. The results are calculated and can be predicted with considerable accuracy.

Lastly, SEO is an everchanging domain and to stay on top of it is a hefty task. You need to constantly learn and evolve along with search engines. Especially when it comes to keywords, you cannot research keywords once and then leave them be. You constantly have to monitor your keyword performance because a ranking fluctuation is a regular occurrence.

The key is to analyze thoroughly, follow a set strategy, and keep a rigorous monitoring process. This is a slow process but the results are surely worthwhile.

This is it for today’s blog. I hope you enjoyed reading it and learned a thing or two about SEO and keyword research. Be sure to leave your feedback and share it with your friends as well.

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