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LinkedIn is a powerful professional networking site, with over 300 million members. With such a large and diverse user base, LinkedIn is an excellent platform to advertise your services and products. Video ads are the latest strategy in digital marketing and can be played right in the LinkedIn feed on desktop or mobile devices. Video ads on LinkedIn have been called the next frontier in online marketing, as they have become more popular with advertisers who want to stand out from the crowd and grab a viewer's attention. And you can use this to your advantage!
Consumers are used to seeing videos rather than reading any other content, such as articles and newsfeeds. By using video ads, you will be able to catch their attention immediately, which makes your job a lot easier when trying to get them interested in your products or services.
As marketing professionals, people use LinkedIn for lead generation and to build their network. It's important to take this a step further by leveraging video on the platform.
Reasons Why Should Advertise With Video on LinkedIn
1. Increase Your Visibility
LinkedIn users are busy professionals who spend a lot of time on their news feeds. As they scroll through their feed, they are looking for certain types of content to catch their attention. Linkedin video ads fit right in with this constant searching process and allow you to get noticed by professionals. If a video pops up, people will pause it and watch it to the end, because it's something that stands out from the rest of the content in their feed. The potential to stand out from the crowd is huge! It helps your brand gain more visibility -- and your marketers' job is to make sure you get the chance to do that.
2. Build Trust
The more content you can supply your target market with, the better. Linkedin video ads are a great way to connect with someone by showing off your product or service in action. Showing a video ad that tells your brand's story builds trust. It shows customers you care about them and that they'll have a good experience using your products and services. The takeaway is that video ads will show people the human side of your brand, which will help people trust you.
3. Target Your Audience
With video, you can tell your company's story, show off your products and services in action, and create content that is meant to help them. LinkedIn users will be able to see your video ad anywhere on the platform: on their desktop or mobile device news feeds, emails, or even on group discussions. Because of this, you have a unique opportunity to show off your brand in many different ways. You can target custom audiences with a message that speaks directly to them based on their demographic data. This makes it much easier than trying to reach an audience with just text ads and in turn will help you gain more leads.
As LinkedIn users scroll through their news feed, they're not just looking for any form of content -- they are looking for content that is relevant to them. By targeting your video ads, you can get your message in front of specific people. This makes it that much easier to connect with them and show them what you have to offer.
4. Increase Your Sales
Video ads are a great way to help increase your sales. If a video ad is effective, you can help sell your product and services to LinkedIn users right where they are, at the time they're searching for your products and services. Video ads can also be used to tell the story of your brand with a longer form video that gives the viewer more information about your business. You can choose whether you want an informative video or a sales-focused video depending on what you're trying to achieve with them.
It's always important to keep an eye on the statistics of how many people view your video ads and how many sales you get as a result. These are great indicators of how effective your video ads are at getting results. You can use this data to see which videos helped you the most and why they were effective so that you can create new video ads and reach the same level of success.
5. Creates Brand Awareness
Video ads are an excellent way to build brand awareness. If you're marketing a new product or service, video ads can help you create brand awareness. These types of ads can be used as part of your social media content calendar to help tell the story of your brand and introduce your product or service to LinkedIn users. As you share information about your products and services through social media channels, you should also use video ads on LinkedIn to tell people more about what you have to offer.
For example, if you're running a training session for sales professionals on how to write effective sales emails, use a video ad in your LinkedIn feed as part of your social media content calendar.
6. Increase Your Engagement Levels
In the social media world, engagement is everything. If your engagement levels are at a low level, it just isn't going to work. Video ads are known for helping people to engage with your brand and related content through their News Feeds, emails, and group discussions. This does two things: it creates a response from your audience and it gets them to click on your links or ads. By increasing the amount of engagement you get from your LinkedIn audience, you can increase your CPA (cost per action). The more people who engage with your brand, the more cost-effective it is to manage
With video ads on LinkedIn, you can reach a targeted audience as they're scrolling through their news feed. This allows you to grab their attention and keep them engaged in the content that you're sharing -- helping to boost engagement levels and increase your CPA.
7. Save Time
Video ads help you save time in many different ways. For one, it speeds up the delivery of your message and how you communicate with your target market. With a short, yet effective video ad, you can get your brand's story out quickly and efficiently. Video ads are easy to create -- there are many free online video editors available to help you do this which will save you valuable time on production costs.
Since video ads give you more creative control over what they look like, they can also save you time on graphic design costs.
Overall, video ads are a great way to get your message across quickly and efficiently. As you target your audience and know who they are and what they're looking for, you can create content that is relevant to them. Video ads on LinkedIn have a lot of potential to help you connect with your target audience. By creating video ads, you can help to increase awareness of your brand, generate leads and boost engagement.
Video ads on LinkedIn are a great way to help your brand be more visible and sell more of your products and services. If used correctly, you can gain an edge over your competition and boost engagement, leads, sales, and brand awareness with the help of video ads.
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth