Table Of Contents
- Live Video
- Behind-The-Scenes Videos
- Search-Optimized Videos
- Small-time productions
- User-generated content
- AR/VR videos
- Shoppable videos
Welcome to the future of video marketing! As we step into the year 2023, the landscape of video marketing is constantly evolving. With new technologies emerging and consumers' preferences changing rapidly, marketers need to stay on top of the latest trends to stand out in the digital world.
In this blog post, we'll explore the top 07 video marketing trends that are expected to dominate in 2023. Whether you're an established brand or a startup, these trends will help you create compelling video content that engages and resonates with your target audience. So sit back, grab a cup of coffee, and get ready to dive into the future of video marketing.
1. Live Video
Live video has revolutionized the way businesses engage with their audience on social media platforms. According to recent studies, Facebook users spend much more time watching live videos and have a higher engagement rate than pre-recorded videos.
Brands can use live videos to showcase live events, provide a behind-the-scenes look into their operations, and educate their audience on how to use specific products and services.
Additionally, hosting interviews with key thought leaders and conducting Q&A sessions to address pressing questions can help to position a brand as an industry leader and build trust with its audience.
The exclusivity of live videos - only those who attended the live session can participate - makes it a compelling format for brands to create a sense of community and connection with their followers. By utilizing live videos, businesses can showcase their authenticity, transparency, and expertise, leading to increased engagement and loyalty among their audience.
2. Behind-The-Scenes Videos
Another exciting video marketing trend that is expected to dominate in 2023 is the use of behind-the-scenes (BTS) videos. These videos offer audiences a glimpse into the inner workings of a brand, giving them an exclusive behind-the-scenes experience.
With BTS videos, businesses can create a personal connection with their audience, showcase their authenticity, and humanize their brand.
BTS videos can take various forms, including interviews with team members, sharing the planning process of projects, and even showcasing some of the challenges the business faces. Here are some ways businesses can use BTS videos to connect with their audience:
- Provide an inside look into daily business activities
- Showcase team members at work and share their stories
- Take viewers through the production process of products or services
- Share the brand's story and values
- Highlight the company culture and what it's like to work at the business
Some marketers may worry that BTS videos will make their brand appear unprofessional, but that's not the case. Consumers love authenticity, and showing your audience the people and processes behind your brand can make your brand more approachable, friendly, and appealing.
3. Search-Optimized Videos
Video SEO has been a staple of digital marketing for a while now, but in 2023, it will continue to be a vital strategy for brands that want to increase their visibility and reach. Simply put, optimizing your videos for search engines can help your content appear at the top of search engine results and be found more easily by potential customers.
To help you get the most out of your video SEO efforts, here are some tips to keep in mind:
- Choose the right hosting platform for your videos based on your business goals
- Create high-quality video content that adds value to your audience
- Publish videos consistently to maintain a steady stream of content
- Use primary keywords in the video title, tags, and description to improve visibility
- Use high-quality images as video thumbnails to catch the attention of viewers
- Avoid generic thumbnail templates that may not represent your content accurately
- Upload video transcripts to improve accessibility and keyword relevance
- Use strong calls to action to encourage engagement and conversions
- Avoid uploading the same video on multiple pages of your website, which can negatively impact your SEO
- Use social media to promote your videos and drive traffic to your preferred hosting platform or website.
By following these tips, you can help your videos rank higher in search engine results, increase visibility, and drive more traffic to your website. Remember, optimizing your videos for search engines is an ongoing process that requires consistent effort and attention.
So, invest the time and resources to create and promote your video content, and watch your brand grow in 2023 and beyond.
4. Small-time productions
Gone are the days when businesses had to spend big bucks on professional video production. In 2023, audiences are more receptive to content with lower production value, thanks to platforms like TikTok and live streaming. Here are some tips to create affordable and engaging marketing videos:
- Use your smartphone to film videos in vertical format for TikTok, Reels, Shorts, live streams, and Instagram stories.
- Make sure to film in a quiet space with a decent-quality microphone.
- Try out Promo's online video maker for more polished videos that are easy to create, even with no special editing skills.
- Choose from thousands of customizable video templates and add your branding to make it your own.
- Create engaging social media videos in a short amount of time and stay on budget.
Follow these effective tips to create compelling and affordable marketing videos that capture your audience's attention and build your brand.
5. User-generated content
Are you looking for a low-effort way to create engaging video content for your brand? User-generated content (UGC) could be the answer you need. UGC involves sharing content created by your audience on your social media platforms, giving you a free source of content that can also boost your engagement and help you build a community with your followers.
Here are some key benefits of incorporating UGC into your content strategy:
- UGC is seen as more authentic by consumers than brand-created content, making it a powerful tool for building trust with your audience.
- UGC can be sourced in a variety of ways, including contests, giveaways, influencer partnerships, and simply asking your followers to share content about your brand.
- UGC can help you save time and resources that would otherwise be spent on creating your own content.
To get started with UGC, here are some specific tactics you can try:
- Host a contest or giveaway in which users submit videos related to your brand, product, or service, with the winner receiving a prize.
- Pay influencers to create videos featuring your brand or products.
- Encourage your followers to share videos of them using your products or services, sharing their experiences, or offering reviews.
- Reach out to customers who have already created videos about your brand, asking for permission to repost their content on your own channels.
Incorporating UGC into your content strategy can be an effective way to create engaging video content without investing significant time or resources. Give it a try and see how it can help you build a more authentic and engaged community of followers.
6. AR/VR videos
While virtual and augmented reality has been present in our daily lives for some time now, 2023 is poised to be a breakthrough year for these technologies. With increased accessibility and growing consumer interest, these interactive technologies are set to revolutionize the way we experience digital content. Here are some key things to keep in mind:
- AR and VR technologies are becoming more accessible to creators, meaning that a wider variety of experiences will be available to consumers.
- Consumers are showing an increasing interest in AR and VR, particularly when it comes to trying out products or experiencing things before they buy them.
- Industries such as real estate are already using virtual property tours to offer a more convenient and accessible way for potential buyers to view properties.
As AR and VR technology continues to evolve, it's important to keep an eye on new developments and innovations. Whether you're a creator or a consumer, there are sure to be exciting opportunities to explore in the coming year.
7. Shoppable videos
The line between content and e-commerce is becoming increasingly blurred as more social media platforms introduce in-app shopping capabilities. This development offers a wealth of benefits for businesses, making it easier than ever to connect with potential customers and streamline the purchasing process. Here are some key points to keep in mind:
- Shoppable content is highly convenient for users, who can make purchases with just a few clicks while browsing social media.
- Incorporating shopping links into all types of content, from ads to product demos to casual videos, can be an effective marketing strategy.
- You don't need to create traditional ads to make your content shoppable. Even casual videos and social media posts can include links to relevant products.
To make the most of shoppable content, consider ways to incorporate your products or services into a variety of videos and posts. For example, featuring your products in the background of a video or having a staff member wear your products while giving a holiday greeting can be an effective way to encourage purchases. With a little creativity, you can make all of your content shoppable and increase your sales in the process.
In conclusion, as we cruise through 2023, video marketing is set to become more important than ever. By adopting these 7 video marketing trends, brands and businesses can create engaging and personalized video content that resonates with their target audience.
From interactive and shoppable videos to live streaming and VR experiences, these trends offer endless opportunities to connect with consumers and drive conversions. So don't wait any longer, start incorporating these trends into your video marketing strategy today!
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth