7 VIDEO MARKETING TRENDS FOR EXPLOSIVE GROWTH IN 2023

Live video has revolutionized the way businesses engage with their audience on social media platforms. According to recent studies, Facebook users spend much more time watching live videos and have a higher engagement rate than pre-recorded videos.

Brands can use live videos to showcase live events, provide a behind-the-scenes look into their operations, and educate their audience on how to use specific products and services.

Additionally, hosting interviews with key thought leaders and conducting Q&A sessions to address pressing questions can help to position a brand as an industry leader and build trust with its audience.

The exclusivity of live videos - only those who attended the live session can participate - makes it a compelling format for brands to create a sense of community and connection with their followers. By utilizing live videos, businesses can showcase their authenticity, transparency, and expertise, leading to increased engagement and loyalty among their audience.

Video SEO has been a staple of digital marketing for a while now, but in 2023, it will continue to be a vital strategy for brands that want to increase their visibility and reach. Simply put, optimizing your videos for search engines can help your content appear at the top of search engine results and be found more easily by potential customers.

To help you get the most out of your video SEO efforts, here are some tips to keep in mind:

• Choose the right hosting platform for your videos based on your business goals
• Create high-quality video content that adds value to your audience
• Publish videos consistently to maintain a steady stream of content
• Use primary keywords in the video title, tags, and description to improve visibility
• Use high-quality images as video thumbnails to catch the attention of viewers
• Avoid generic thumbnail templates that may not represent your content accurately
• Upload video transcripts to improve accessibility and keyword relevance
• Use strong calls to action to encourage engagement and conversions
• Avoid uploading the same video on multiple pages of your website, which can negatively impact your SEO
• Use social media to promote your videos and drive traffic to your preferred hosting platform or website.

By following these tips, you can help your videos rank higher in search engine results, increase visibility, and drive more traffic to your website. Remember, optimizing your videos for search engines is an ongoing process that requires consistent effort and attention.

So, invest the time and resources to create and promote your video content, and watch your brand grow in 2023 and beyond.

Are you looking for a low-effort way to create engaging video content for your brand? User-generated content (UGC) could be the answer you need. UGC involves sharing content created by your audience on your social media platforms, giving you a free source of content that can also boost your engagement and help you build a community with your followers.

Here are some key benefits of incorporating UGC into your content strategy:

• UGC is seen as more authentic by consumers than brand-created content, making it a powerful tool for building trust with your audience.
• UGC can be sourced in a variety of ways, including contests, giveaways, influencer partnerships, and simply asking your followers to share content about your brand.
• UGC can help you save time and resources that would otherwise be spent on creating your own content.

To get started with UGC, here are some specific tactics you can try:

• Host a contest or giveaway in which users submit videos related to your brand, product, or service, with the winner receiving a prize.
• Pay influencers to create videos featuring your brand or products.
• Encourage your followers to share videos of them using your products or services, sharing their experiences, or offering reviews.
• Reach out to customers who have already created videos about your brand, asking for permission to repost their content on your own channels.

Incorporating UGC into your content strategy can be an effective way to create engaging video content without investing significant time or resources. Give it a try and see how it can help you build a more authentic and engaged community of followers.

The line between content and e-commerce is becoming increasingly blurred as more social media platforms introduce in-app shopping capabilities. This development offers a wealth of benefits for businesses, making it easier than ever to connect with potential customers and streamline the purchasing process. Here are some key points to keep in mind:

• Shoppable content is highly convenient for users, who can make purchases with just a few clicks while browsing social media.
• Incorporating shopping links into all types of content, from ads to product demos to casual videos, can be an effective marketing strategy.
• You don't need to create traditional ads to make your content shoppable. Even casual videos and social media posts can include links to relevant products.

To make the most of shoppable content, consider ways to incorporate your products or services into a variety of videos and posts. For example, featuring your products in the background of a video or having a staff member wear your products while giving a holiday greeting can be an effective way to encourage purchases. With a little creativity, you can make all of your content shoppable and increase your sales in the process.

In conclusion, as we cruise through 2023, video marketing is set to become more important than ever. By adopting these 7 video marketing trends, brands and businesses can create engaging and personalized video content that resonates with their target audience.

From interactive and shoppable videos to live streaming and VR experiences, these trends offer endless opportunities to connect with consumers and drive conversions. So don't wait any longer, start incorporating these trends into your video marketing strategy today!