Rebranding with a modern contemporary spirit - EDCH

Introduction

EDCH, a subsidiary of the E& Etisalat Group, approached Prism Digital in 2023 with the need for a complete digital overhaul. After the parent brand underwent a rebranding, EDCH needed to update its website and branding to align with the new identity. Prism Digital, a leading website development company in Dubai, took on the challenge to revamp EDCH’s digital presence.

Pain Points

1. Outdated Website

The site was made with an old WordPress template, so it doesn't have a current look or feel.

2. No Sales or Conversions

Despite being part of a major telecom entity, EDCH’s digital channels were generating zero sales or orders.

3. Rebranding Pressure

Etisalat Group changed its name, and EDCH had to adapt to that while still keeping its own character in the telecom industry.

Solutions

Custom Website Redesign

Prism Digital delivered a custom-built website, focusing on improving both user experience and performance. The redesign featured: A modern, scalable website design. Full mobile optimization, ensuring a seamless experience on all devices.

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Results

Improved Website Performance

Page Speed Increase: EDCH’s website performance improved dramatically, with page speed rising from 10% to 99% on GT Metrix. Mobile Page Speed: Mobile performance was boosted to an impressive 95%, ensuring a top-tier mobile browsing experience for users.

Higher Traffic and Lower Bounce Rate

New Website Traffic: EDCH’s new website now attracts over 10,000 new visitors every month from organic sources. Bounce Rate Reduction: Bounce rate dropped from 90% to 30%, reflecting a significant improvement in user engagement and content relevance.

Sales and Retention Growth

Customer Retention: Customers stayed on the website 500% longer after the redesign because it was easier for people to use. Direct Hits: Over 3,000 direct hits were recorded within the first month of the website launch.

Conclusion

Prism Digital successfully transformed EDCH’s online presence with a comprehensive digital solution that included a website and brand redesign. This project highlights our expertise in web development, branding, and performance optimization. By aligning EDCH’s digital identity with modern design standards, we delivered outstanding results, including increased traffic, improved engagement, and enhanced sales performance.

Key Metrics

Page speed increased from 10% to 99% on GT Metrix

Mobile page speed boosted to 95%

Over 10,000 new visitors monthly

Bounce rate reduced from 90% to 30%

Customer retention increased by 500%

Over 3,000 direct hits within the first month of launch

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