Introduction
Lux Motors, a premium exotic car rental company based in Dubai, offers users the ease of renting their dream cars through a seamless mobile experience. However, the company had trouble being seen online and couldn't get any leads from its website, even though it offered an excellent service. As a new entrant in a competitive market, Lux Motors approached Prism Digital to build its online presence, increase search engine visibility, and drive customer acquisition through strategic SEO.
Pain Points
1. No Online Visibility
Lux Motors had virtually no presence on Google, resulting in zero inbound leads from search engines and missed opportunities for brand discovery.
2. No Keyword Rankings
As a newly launched brand, Lux Motors lacked any keyword positioning, making it invisible to potential customers searching for automotive services online.
3. Slow Loading Speed
The website suffered from slow load times, leading to high bounce rates and poor user experience—both of which harmed engagement and conversions.
4. Low Website Health
A poor technical website health score was undermining overall performance and hurting Lux Motors’ SEO potential, making it harder to rank competitively.
5. No Organic Traffic
With minimal digital footprint and no content strategy, the website failed to attract organic visitors, reducing its reach and online credibility.
Solutions
Search Engine Optimization (SEO)
We launched an effective SEO campaign targeting high-intent, industry-relevant keywords to boost the site’s organic reach and visibility.
Results
Keyword Ranking
38.67% of targeted keywords ranked on the first page of Google within just 5 months.
Organic Traffic
Monthly organic traffic surged to 11.2K as a result of strategic SEO.
Search Console Performance
The site began receiving 546 clicks and 288K impressions per month.
Page Load Speed
Page loading time dropped from 7.29 seconds to 0.8 seconds, improving user engagement.
Website Health Score
Improved from 45% to 90%, boosting overall website performance.
Customer Acquisition
Over 500 new customers were acquired in just a few months through the enhanced digital strategy.
Conclusion
Through a targeted SEO and website performance strategy, Prism Digital successfully elevated Lux Motors from a digitally invisible brand to a top-ranking car rental company in Dubai. Our work not only made the website more visible and easier to use, but it also helped bring in new customers and grow the business. This case study is a testament to Prism Digital’s expertise in delivering real, measurable results for clients in the automobile rental industry.
Key Metrics
38.67% of keywords ranked on Google’s first page
11.2K monthly organic search traffic
546 clicks and 288K impressions via Search Console
Page load speed improved from 7.29s to 0.8s
Website health score increased from 45% to 90%
500+ new customers acquired through SEO strategy
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