Introduction
Maudsley Health, a top medical center in Abu Dhabi that offers advanced teeth and skin care, asked Prism Digital to help it become more visible online and move up in the search engine results. Despite having cutting-edge equipment and internationally accredited services, the clinic’s newly revamped website had little to no visibility on Google and failed to appear for key healthcare-related “near me” searches. Prism Digital was tasked with boosting its organic presence, improving website authority, and driving qualified traffic to its site.
Pain Points
1. Zero Search Visibility
The website was completely missing from Google search results for its most important service-related keywords, leading to little to no organic traffic.
2. Poor Local SEO
It wasn’t appearing for location-based queries like “healthcare near me,” which meant it was losing out on potential patients searching nearby.
3. Weak Domain Authority
With a low domain authority, the brand struggled to establish trust with search engines, which directly affected its rankings and online presence.
4. High Bounce Rate
Visitors were leaving the site quickly without interacting with content, signaling poor engagement and a disconnect between user expectations and website performance.
5. No SEO Foundation
Despite a fresh redesign, the new website lacked basic SEO structure like optimized meta tags, headings, and schema markup, making it difficult for search engines to crawl and index effectively.
Solutions
Complete Website Audit
We carried out a comprehensive audit to pinpoint potential areas for improvement in technical SEO, content gaps, and optimization possibilities.
Results
Organic Search Traffic
Organic search traffic increased by 122%, driving significantly more qualified visitors to the website.
Keyword Rankings
The website ranked for 206 keywords on Google’s first page, improving visibility across key healthcare-related search terms.
Domain Authority
The website's online reliability and trustworthiness got better when its domain authority went from 20 to 25.
Bounce Rate
Bounce rate decreased from 79% to 40%, indicating improved user engagement and content relevance.
Website Health Score
Website health score increased from 40% to 98%, reflecting a major improvement in technical performance and site quality.
Website Visibility
There were 41.76% more views and organic publicity on search engines because of the website.
Conclusion
Prism Digital's efforts helped Maudsley Health's online presence by creating a customized SEO strategy that included technical modifications, content optimization, and offpage activities. The campaign resulted in better keyword rankings, increased organic visibility, improved domain authority, and increased user interaction. Prism Digital's ability to produce quantifiable SEO outcomes for the healthcare industry is shown in this case study.
Key Metrics
206 keywords ranked on Google’s first page
122% increase in organic search traffic
Domain authority increased from 20 to 25
Bounce rate reduced from 79% to 40%
Website health score improved from 40% to 98%
Website visibility increased by 41.76%
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