Introduction
Papillon Cakes is a premium wedding and party cake supplier offering online cake delivery across Dubai and the UAE. Despite their high-quality offerings and strong presence on Instagram, they struggled to generate traffic and sales through their e-commerce website. The majority of their orders came through phone calls and social media referrals, with minimal website engagement. In November 2022, Papillon Cakes approached Prism Digital to revitalize their online presence, drive traffic, and boost conversions through search engine optimization and improved website performance.
Pain Points
1. Dormant Website
Papillon Cakes had an inactive e-commerce website that generated very few conversions, resulting in lost revenue and underutilized digital potential.
2. Overdependence on Instagram
The brand heavily relied on Instagram and word-of-mouth referrals for sales, lacking a diversified digital marketing funnel for consistent growth.
3. Poor Keyword Ranking
The website wasn’t ranking for essential branded and conversion-driven keywords, making it difficult for potential customers to find them organically.
4. Low Search Visibility
Due to weak SEO practices, Papillon Cakes suffered from limited visibility on Google, missing out on high-intent traffic and sales opportunities.
5. Slow Site Performance
The website’s sluggish loading times led to a poor user experience, increasing bounce rates and reducing overall engagement.
Solutions
SEO Strategy & Keyword Optimization
We focused on optimizing the website to target high-intent, conversion-driven keywords.
Results
Keyword Rankings
In just 5 months, 19.21% of targeted keywords ranked on Google’s first page, including high-conversion terms like best wedding cakes in Dubai, best cake delivery UAE, and best cake shop in UAE.
Organic Search Traffic
In just 30 days, Papillon Cakes got 4,012 organic users, which is a huge increase in qualified traffic to the site.
Search Engine Visibility
Each month, we generated an average of 1.97K clicks and 117K impressions, enhancing the brand’s presence across relevant search queries.
Website Performance
Our optimization team improved the website’s load speed from 7.33 seconds to 3.4 seconds, enhancing user experience and reducing bounce rates.
Conversion Impact
Because of these efforts, the number of client inquiries and online sales on both the website and Instagram went up by ten times.
Conclusion
Prism Digital’s targeted SEO and optimization strategy helped Papillon Cakes transform their digital presence. We greatly improved both online sales and exposure by getting on the first page of Google for high-conversion keywords, speeding up the site, and connecting our Instagram efforts with web traffic. This case study demonstrates our expertise in driving measurable growth for e-commerce businesses in the UAE.
Key Metrics
19.21% of targeted keywords ranked on Google’s first page
4,012 organic visitors in 30 days
1.97K monthly clicks and 117K impressions
Website load time reduced from 7.33s to 3.4s
10x increase in website and Instagram orders
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