Papillon Cakes SEO Case Study

Papillon Cakes

By The Best Digital Marketing Agency In Dubai For The E-Commerce Industry

Papillon Cakes is a unique wedding and party cake supplier in the UAE. Papillon Cake provides the best online cake delivery in Dubai, UAE. They had an inactive e-commerce website, and the majority of their orders came through only phone calls and recommendations from existing clients, as well as Instagram. Let us now understand how we increased Papillion Cakes' clients and orders from their website and Instagram ten times more.


Brief From The Client

They contacted us in November 2022, when their business had slowed down and they needed sales quickly. They wanted to know why they couldn't achieve more clients and purchases from their website. They wanted to appear on the first page of SERP for more people to know about them.



In just a few months, their website began ranking for 19% of the total keywords they had targeted. These were particularly branded keywords, which people were searching for before but used to find their competitors instead of Papillon Cakes. We ranked them first for key conversion keywords such as best wedding cakes in Dubai, best cake delivery UAE, and best cake shop in UAE. And finally we increased Papillion Cakes' clients and orders from their website and Instagram ten times more.


Keywords Ranking

In just 5 months, 19.21% of keywords dominated Google's first page with the help of Prism Digital

Keywords Ranking

Analytics Overview

Papillon Cakes received 4012 organic traffic in just 30 days.


Search Console

Every month, we generated 1.97K clicks and 117K impressions for Papillon Cakes

117K impressions for Papillon Cakes.

Page Loading Speed

Our website optimization team also reduced their loading time from 7.33 seconds to 3.4 seconds.

page speed

Prism Digital did a great job launching our new CZN Burak outlet in Dubai Mall. We liked their help with social media and PR. We're going to work with them again for our future projects. In just one month, they got more than 300 articles written about us and got over 50 influencers to come try our restaurant and share it on social media.

CZN Burak