Introduction
Royal Spirit, a new entrant in the UAE’s alcohol retail industry, approached Prism Digital for a complete digital transformation. Even though the brand had a lot of promise, its old website and weak branding led to no online sales or interaction. Prism Digital was tasked with a full website redevelopment, brand redesign, and the integration of cutting-edge tools to convert Royal Spirit into a scalable and profitable e-commerce platform.
Pain Points
1. Outdated Website
The existing website was built on an old WordPress template, resulting in slow performance, an unappealing layout, and a poor user experience that failed to reflect the brand’s true value.
2. Weak Branding
The brand’s identity did not connect with the expectations or aesthetics of modern UAE consumers, making it difficult to build trust or recognition in a competitive market.
3. No Digital Sales
Royal Spirit had zero online sales and no active social media presence, making it nearly invisible in the digital space and missing out on key e-commerce opportunities.
4. High Bounce Rate
The website suffered from an extremely high bounce rate of 95%, indicating that visitors were leaving almost immediately without exploring products or taking any action.
5. No Lead Capture
There was no CRM system or lead capture mechanism in place, which meant the brand couldn’t collect, nurture, or convert potential customer interest.
6. Poor Customer Retention
There were no tools or strategies in place for customer retention or personalization, resulting in missed opportunities to build loyalty and repeat business.
Solutions
Website Redevelopment Using MERN Stack
The website was rebuilt from the ground up using the MERN Stack (MongoDB, Express.js, React, Node.js), resulting in a secure, responsive, and high-performing e-commerce platform in both English and Arabic.
Results
Website Performance
The GTMetrix performance score improved from 20% to 99%, and mobile page speed reached 95%, resulting in a faster and more responsive user experience.
Bounce Rate Reduction
The bounce rate dropped from 95% to 25%, which means that users are more interested and can connect with the site better.
Direct Website Traffic
The new website attracted over 300,000 direct hits post-launch, driven by enhanced SEO, usability, and overall digital presence.
Client Retention
Client retention increased by 1,500% due to CRM integration and personalized marketing strategies that encouraged repeat purchases.
Return Visitors from Key Markets
Return visitors surged by 3,500%, with 40,000 new monthly visitors from markets such as Russia, India, and China, supported by bilingual support and mobile accessibility.
Online Sales Growth
Royal Spirit generated over 980,000 AED in online sales since the relaunch, transitioning from zero digital revenue to a successful eCommerce operation.
Conclusion
Prism Digital transformed Royal Spirit from a non-performing digital brand into a revenue-generating e-commerce powerhouse. After a smart redesign of its website, new branding, the integration of a CRM system, and the creation of new mobile solutions, Royal Spirit now has a lot of visitors, loyal customers, and more sales. This case study highlights Prism Digital’s expertise in delivering complete digital transformation for niche retail sectors in the UAE.
Key Metrics
GTMetrix performance score: 99%
Mobile performance score: 95%
300,000 direct hits since launch
1,500% increase in client retention
Bounce rate reduced from 95% to 25%
3,500% increase in return visitors
40,000 new visitors/month
980,000 AED in sales since the launch
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