Introduction
Story Rabat, a luxury boutique hotel known for its stylish design, contemporary concept, and unique experiences, is located in the picturesque Seychelles Islands. Story Rabat suffered from poor web exposure and little organic traffic in spite of its unique services. Through a customized SEO approach, Prism Digital helped the hotel improve its search engine results, get higher quality traffic, and attract more direct orders.
Pain Points
1. Limited Search Engine Visibility
The website struggled with low exposure in search engine results, which resulted in a significant drop in organic traffic and missed reservation opportunities.
2. Inadequate SEO Practices
There was little SEO implementation overall. Meta tags were missing, keywords were neglected, and the content was not properly optimized, making it difficult for search engines to crawl the site.
3. Low Domain Authority
A weak domain authority score impacted the site's online credibility, making it difficult to compete with higher-ranking competitors in the same niche.
4. Poor Website Health and Performance
The website had a low technical health score due to slow loading times, broken links, and inadequate mobile optimization, all of which contributed to a bad user experience.
5. High Bounce Rate
The site experienced a high bounce rate, indicating that visitors were not engaging with the content and leaving without taking meaningful actions.
Solutions
Complete Site Analysis
We did a full audit to find technical, structural, and content-related SEO problems that were slowing down the site.
Results
Organic Search Traffic
The website had a notable rise in qualified visitors due to a 411.61% increase in organic search traffic.
Overall Website Traffic
Overall website traffic increased by 411.61%, massively expanding the site’s reach and visibility.
Domain Authority
Domain authority improved from 21 to 42, marking a 100% increase in authority score.
Website Health Score
Website health score increased from 40% to 74%, reflecting an improvement of 34% in technical performance.
Website Visibility
Website visibility increased by 9.80%, boosting impressions and organic exposure.
Bounce Rate
Bounce rate decreased from 60% to 30%, improving user engagement and reducing early exits.
Conclusion
Prism Digital significantly raised Story Rabat's online visibility, keyword ranks, and overall website performance with a well-planned SEO strategy. Through more user engagement, more organic traffic, and a greater web presence, the partnership set Story Rabat up for long-term success in the cutthroat hospitality industry.
Key Metrics
500 keywords ranked on Google’s first page
Domain authority increased from 21 to 42
Overall site traffic increased by 411.61%
Bounce rate reduced from 60% to 30%
Website health score improved from 40% to 74%
Website visibility increased by 9.80%
Related Case Studies
Story Seychelles Hotel - Boost Performance with an Integrated SEO Strategy
Story Seychelles, a luxurious 5-star boutique resort nestled on the beachfront of northwest Mahé in the Seychelles, partnered with Prism Digital to improve its online visibility and attract more travelers. Despite offering an exceptional experience for honeymooners and tourists alike, the resort was struggling to rank for key travel and hospitality search terms. Story Seychelles aimed to increase its visibility on Google and other search engines for keywords related to boutique hotels, honeymoon destinations, and Seychelles travel in order to drive more qualified traffic to its website.
Maudsley Health - SEO Strategies for the Healthcare Industry
Maudsley Health, a top medical center in Abu Dhabi that offers advanced teeth and skin care, asked Prism Digital to help it become more visible online and move up in the search engine results. Despite having cutting-edge equipment and internationally accredited services, the clinic’s newly revamped website had little to no visibility on Google and failed to appear for key healthcare-related “near me” searches. Prism Digital was tasked with boosting its organic presence, improving website authority, and driving qualified traffic to its site.
Launching the Buraq App - Successful Advertising Campaigns
Buraq is a smart app for planning rides that lets you get cheap, safe, and comfortable rides with the touch of a button. Featuring a fleet of well-maintained vehicles driven by professional chauffeurs, Buraq caters to daily commuters seeking premium travel experiences. The brand approached Prism Digital to launch the app in a highly competitive UAE market, specifically targeting medium to high-end users in Sharjah. The goal was to generate strong brand awareness and drive a significant number of app installs during the launch phase.
Story Hospitality Hotel's Successful SEM Journey
STORY Hospitality, a hotel management company based in Abu Dhabi, UAE, operates six properties under the STORY Hotels & Resorts and CUE Hotels brands. With a growing presence in Dubai, Seychelles, Podgorica, and Rabat, STORY Hospitality approached Prism Digital to increase online transactions across all its properties. In a highly competitive hospitality sector dominated by OTAs, the challenge was clear—drive direct conversions and generate revenue through strategic digital advertising.
Subscribe
Join our newsletter to stay up to date on features and releases.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
