Introduction
Story Seychelles, a luxurious 5-star boutique resort nestled on the beachfront of northwest Mahé in the Seychelles, partnered with Prism Digital to improve its online visibility and attract more travelers. Despite offering an exceptional experience for honeymooners and tourists alike, the resort was struggling to rank for key travel and hospitality search terms. Story Seychelles aimed to increase its visibility on Google and other search engines for keywords related to boutique hotels, honeymoon destinations, and Seychelles travel in order to drive more qualified traffic to its website.
Pain Points
1. Low Search Visibility
It was hard for the hotel to show up in search results for honeymoon-related questions, which meant that possible guests who were planning romantic getaways didn't see it as much.
2. Poor Keyword Rankings
The website ranked poorly on Google for high-competition keywords related to Seychelles travel, limiting its reach among tourists exploring premium destinations.
3. Limited Organic Traffic
There wasn't much direct traffic from people looking for high-end vacation experiences, which made the inbound path for high-value customers weak.
4. Weak Domain Authority
The site’s low domain authority hindered its ability to compete with other established resort websites, making it harder to gain search engine trust.
5. Poor Website Health
The overall website health score was below industry standards, with technical SEO issues affecting crawling, indexing, and performance metrics.
Solutions
Content Optimization
We improved the existing content and optimized on-page elements to align with relevant search intent, targeting high-value travel and hospitality keywords.
Results
Organic Search Traffic
Organic search traffic increased by 22.04%, bringing in more qualified visitors to the website.
Overall Website Traffic
Overall website traffic increased by 64% over the course of one year, significantly expanding the resort’s online reach.
Domain Authority
Domain authority improved from 11 to 32, reflecting a substantial boost in the website’s credibility and SEO strength.
Website Health Score
The website’s health score increased from 30% to 84%, indicating major improvements in technical SEO and overall site performance.
Website Visibility
Website visibility increased by 23.72%, enhancing the site’s presence in search engine results.
Keyword Rankings
By ranking 900 keywords on Google's first page, the resort's visibility to high-intent search queries was increased.
Off-Page Articles
More than 200 off-page articles were published, improving the backlink profile and improving domain authority.
Conclusion
Prism Digital boosted Story Seychelles' online presence by providing a customized SEO plan centered on content optimization, off-page SEO, and digital PR. The campaign significantly boosted the resort’s visibility, domain authority, and organic traffic, establishing Story Seychelles as a leading destination for travelers and honeymooners searching for luxury stays in the Seychelles.
Key Metrics
900 keywords ranked on Google’s first page
22.04% increase in organic search traffic
64% increase in overall website traffic
200+ off-page articles published
Domain authority improved from 11 to 32
Website health score improved from 30% to 84%
Website visibility increased by 23.72%
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