Introduction
Turkish Village is a renowned restaurant that has been serving authentic Turkish cuisine in Dubai for over two decades. The brand's digital exposure started to go down, even though it had a good image and a lot of loyal customers. With two outlets in Dubai and a unique Turkish dining experience, the client approached Prism Digital to revamp its digital presence, attract a new generation of food lovers, and reignite interest among existing patrons.
Pain Points
1. Fading Online Presence
Even though Turkish Village was a well-known and established brand, it was becoming less visible online, which meant it couldn't reach new audiences.
2. Outdated Marketing Tactics
The restaurant's existing digital marketing strategies were no longer effective in appealing to today’s fast-evolving, tech-savvy consumers.
3. Weak Social Engagement
There wasn't much activity on social media, and the brand didn't have any relationships with influencers that would encourage people to talk about and remember it.
4. Website Performance Issues
The restaurant’s website suffered from slow load times and poor user experience, leading to higher bounce rates and lost potential customers.
5. Low Search Visibility
Turkish Village had a hard time because it wasn't very visible on search engines. This meant that they got less direct traffic and fewer online bookings.
Solutions
Digital Marketing Strategy Overhaul
We redesigned their digital marketing approach to align with current trends and improve brand recall.
Results
Influencer Engagement
Over 65 influencers featured Turkish Village, resulting in 1M+ views and 3,000+ bookings in under 4 months.
Keyword Rankings
In just 4 months, 15.23% of targeted keywords ranked on the first page of Google Organic Traffic Growth Organic traffic increased by 165.86% in only 1 month
Search Console Performance
The website now generates 3.11K monthly clicks and 65K impressions.
Search Console Performance
Website now generates 3.11K monthly clicks and 65K impressions.
Site Speed Improvement
Page loading speed improved dramatically from 14.63s to 2.4s
Brand Visibility
Steady monthly growth in online visibility across platforms
Conclusion
Through a tailored digital marketing strategy, Prism Digital helped Turkish Village modernize its online presence and reconnect with both new and loyal customers. The campaign achieved massive influencer traction, skyrocketing organic traffic, and stronger keyword performance. This success story reflects Prism Digital’s capability to transform legacy food brands into modern digital powerhouses in record time.
Key Metrics
65+ influencers created content with 1M+ views
3,000+ bookings in under 4 months
15.23% of keywords ranked on Google’s first page
165.86% increase in organic traffic in 1 month
3.11K clicks & 65K impressions per month
Page loading speed improved from 14.63s to 2.4s
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