Questions to ask yourself before you invest in social media marketing for Facebook.
Before you invest your time and money on Facebook Marketing it is important to know what your final objectives are, therefore, ask yourself these important questions. Is your businesses final objective too:
- Increase customer base
- Generate Leads
- Drive sales
- Build awareness
- Make money from your content
- Establish thought leadership
- Educate customers
- Customer-source part of your product development
- Reach internal communication
How to create a Facebook marketing plan
Define your audience- Before even starting with a marketing plan it is vital to understand your business offerings first and who these offerings apply to. Define your audience in terms of who they are or gender (male/female), age, location, demographics etc. Once you know who your users are and who you want your marketing plan to reach to, you can move to the next step of setting your goals.
Set goals- Each and every business is unique and no two businesses exactly match. Therefore, goals too differ from one organization to another. Set goals in terms of what is your final objective for your organization. Is it to achieve likes? Is it brand awareness? Is it lead generation? Etc. Setting goals will help you stay on track and achieve them.
Consider your content mix- Once you’ve set your goals, you need to create a plan for how to achieve them. For this the best is to develop a content calendar and plan the content you wish to put out to your audience. You can also make use of the 80-20 rule. This means, make use of 80 percent of your Facebook posts to inform, educate, and entertain your audience and the other 20 percent to promote your brand.
Create a Facebook Business Page- Once you have your audience, goals, and content strategy nailed down, it’s time to create a business page. A FBpage acts as a bridge between you and your target audience and the best part, it doesn’t cost you a penny. You can post content for your target audience and engage with them via you’re FB Page for free.
Start posting- Now that you have your page setup, you can start posting and engaging with your target audience. Consistency is key in order to make sure that you’re in the limelight of your audience. Therefore, post regularly and stay consistent.
Ramp up your Facebook likes and followers- Posting on your Facebook Page without adequate people on your page isn’t fruitful at all. Therefore, it is important to keep growing your prominence to a large audience group. You can achieve this by using organic as well as paid methods. If you rapidly wish to see an increase in your page likes as well as follower consider the paid method such as Facebook Ad. Organically you can increase followers and page likes by leveraging the use of relevant and trending hashtags and Facebook influencer marketing.
Consider creating a Facebook Group- With more than one billion people use FB Groups every month, it’s an audience base too large to ignore. You can join groups that match your business offering or service types. This will help you get information on latest industry insights, existing completion and trends in the market place. One can also try creating your own FB group. This can prove to be an effective way of gathering your business’s fans in one place and encourage them to interact with one another. With the help of groups, you can post your business offerings, news, promotions etc. for multiple people to view and take benefit from.
Incorporate Facebook ads- Like any advertisement; a FB ad is content you pay for in order to share it with a specific, targeted audience. It is about getting your brand in front of the right audience and achieving your conversion goals. Based on your end objective, FB offers various advertising options to choose from. From brand awareness and engagement to app installs and store visits, business owner can choose from options that will best support and add value to their end objective.
Track, measure, and refine- For any marketing plan, it is vital to track and measure the ultimate outcome so as to know if you are on the right track. If you are running an ad for a post with an objective of engagement then, track and see the outcome. Have you received adequate reactions, likes and shares in comparison to the budget and audience you specified? Is the right audience reacting with your ad? What kind of ad is doing well, images or video? If you objective are to generate qualitative leads, FB gives you an option to extract the data collected. Follow back with those leads to convert them into paying customers. Measure the analytics with the help of FB insights. Measure and compare the insights to see what works best and what strategy is yielding qualitative results.
Ways to make use of Facebook for marketing.
- Making the most of your FB business page- A Facebook business page acts as a free marketing tool for your business. Your business page not only helps you share content and your offerings online but also help you build a strong connection with your audience and engage with them. Your page can help you enhance your brand presence and can build a massive audience base.
- Facebook advertising- Facebook offers its own form of advertising agency with FB ads, which appear in the side columns of the site. Based upon your end objective, you can run ads to obtain your desired outcome. FB offers its own form of advertising with FB ads, which appear in the side columns of the F site.
Facebook advertising features include:
- Demographic targeting by Facebook user data on age, location, education, and interests.
- The ability to set ad budgets.
- Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
- Built-in ad performance measurement tools.
- Hosting Facebook Contests- What better way to attract audience than an offer or contest. Running contests, sweepstakes, or promotions is another marketing tactic that can be incorporate to increase brand awareness.
- Facebook promoted posts- Promoted post are a great way to gain visibility and brand awareness amongst a massive audience base. Promoted FB post give businesses owners the ability to target a specific audience base in terms of age, gender, location and even demographics. In order to gain page likes and a massive following base FB promoted posts are a great option to choose from. Promoted Posts are easy to set up – just click the button beneath any of your page posts. Based on the amount of money you can afford to spend, you can set a budget and boost a post to gain prominence.
- Facebook influencer Marketing: Prism has a database of over 15000 micro influencers on Facebook that enable your brand to communicate you message across to 100s of thousands of customers that follow these accounts. We can increase your Facebook clout by a fact of more than 1000X by using these Facebook marketing techniques.
