Advertise on the world’s largest social media platform and get quality leads that will grow your business.
Since its conception, Facebook has been a leader in digital and social marketing innovation. Almost the whole population of the UAE uses Facebook regularly and is an active user. Imagine the type of exposure and awareness your brand could get if you used Facebook marketing. As one of the most widely used social media platforms today, Facebook advertising is one of the most successful ways to sell and raise exposure for your company, engage with potential customers, raise brand recognition, and generate quality leads.
For our unique and highly engaging approach to each and every project, Prism is known as the best in Facebook advertising services in Dubai. Business owners may target their audience depending on their location, age, sex, interest, demographics, and more with the help of Facebook marketing tools. Prism takes advantage of this feature and researches your brand and business offerings extensively. We create and implement innovative digital marketing and social media marketing campaigns based on your business's offerings to target the proper audience, get their attention, engage them, and convert them into paying customers.
Given how quickly visually compelling information, graphics, and videos are shared on social media platforms, Facebook advertising services is one of the best strategies for increasing brand exposure. At Prism, we understand that each client is unique and that the content and campaigns they produce should reflect that, to achieve their business objectives. Our team at Prism loves creating extremely interesting and innovative material that will undoubtedly aid you in your digital marketing initiatives to grow your social media following. The following are some of the Facebook advertising services we offer.
Prism is a leading Facebook ads marketing agency in Dubai that can assist you in using Facebook to engage with your customers. With unique material, beautiful images, incredible videos, polls, and eye-catching gifs, we can develop and manage your page for you. We can help you take your business to the next level and offer qualitative, lucrative results with the help of a successful Facebook Ad Campaign and Facebook influencer marketing. Every campaign we run at Prism is focused on achieving the greatest possible results. Our team of paid social media marketing experts designs and implements campaigns with the utmost creativity to keep your audience engaged and connected. We are regarded as the best Facebook marketing agency in Dubai as a result of these qualities.
Questions to ask yourself before you invest in social media marketing for Facebook.
Before you invest your time and money on Facebook Marketing it is important to know what your final objectives are, therefore, ask yourself these important questions. Is your businesses final objective too:
Define your audience- Before even starting with a marketing plan it is vital to understand your business offerings first and who these offerings apply to. Define your audience in terms of who they are or gender (male/female), age, location, demographics etc. Once you know who your users are and who you want your marketing plan to reach to, you can move to the next step of setting your goals.
Set goals- Each and every business is unique and no two businesses exactly match. Therefore, goals too differ from one organization to another. Set goals in terms of what is your final objective for your organization. Is it to achieve likes? Is it brand awareness? Is it lead generation? Etc. Setting goals will help you stay on track and achieve them.
Consider your content mix- Once you’ve set your goals, you need to create a plan for how to achieve them. For this the best is to develop a content calendar and plan the content you wish to put out to your audience. You can also make use of the 80-20 rule. This means, make use of 80 percent of your Facebook posts to inform, educate, and entertain your audience and the other 20 percent to promote your brand.
Create a Facebook Business Page- Once you have your audience, goals, and content strategy nailed down, it’s time to create a business page. A FBpage acts as a bridge between you and your target audience and the best part, it doesn’t cost you a penny. You can post content for your target audience and engage with them via you’re FB Page for free.
Start posting- Now that you have your page setup, you can start posting and engaging with your target audience. Consistency is key in order to make sure that you’re in the limelight of your audience. Therefore, post regularly and stay consistent.
Ramp up your Facebook likes and followers- Posting on your Facebook Page without adequate people on your page isn’t fruitful at all. Therefore, it is important to keep growing your prominence to a large audience group. You can achieve this by using organic as well as paid methods. If you rapidly wish to see an increase in your page likes as well as follower consider the paid method such as Facebook Ad. Organically you can increase followers and page likes by leveraging the use of relevant and trending hashtags and Facebook influencer marketing.
Consider creating a Facebook Group- With more than one billion people use FB Groups every month, it’s an audience base too large to ignore. You can join groups that match your business offering or service types. This will help you get information on latest industry insights, existing completion and trends in the market place. One can also try creating your own FB group. This can prove to be an effective way of gathering your business’s fans in one place and encourage them to interact with one another. With the help of groups, you can post your business offerings, news, promotions etc. for multiple people to view and take benefit from.
Incorporate Facebook ads- Like any advertisement; a FB ad is content you pay for in order to share it with a specific, targeted audience. It is about getting your brand in front of the right audience and achieving your conversion goals. Based on your end objective, FB offers various advertising options to choose from. From brand awareness and engagement to app installs and store visits, business owner can choose from options that will best support and add value to their end objective.
Track, measure, and refine- For any marketing plan, it is vital to track and measure the ultimate outcome so as to know if you are on the right track. If you are running an ad for a post with an objective of engagement then, track and see the outcome. Have you received adequate reactions, likes and shares in comparison to the budget and audience you specified? Is the right audience reacting with your ad? What kind of ad is doing well, images or video? If you objective are to generate qualitative leads, FB gives you an option to extract the data collected. Follow back with those leads to convert them into paying customers. Measure the analytics with the help of FB insights. Measure and compare the insights to see what works best and what strategy is yielding qualitative results.
Facebook advertising features include: