Advertise your business to millions of potential B2B customers with the best Linked In Advertising Agency in UAE.
Get hundreds of B2B Leads by Advertising on LinkedIn.
LinkedIn is the world’s largest and most used professional networking platform. With over 1.5 billion active users, it is the best way for companies and brands to directly target communication with professionals around the world. It is a massive resource for building your professional influence and growing your network. This platform is the cornerstone of any strong B2B advertising and communication strategy and Prism offers LinkedIn marketing services to more than 180 companies.
At Prism, we create bespoke and unique ads that are enriched with rich media like short videos, gif’s and images to attract and engage your audience. As a renowned LinkedIn advertising agency in Dubai, our solutions are optimized and custom created so as to match your objectives with your target audiences. We help you identify the right audience and also monitor what is said about your company on social media. This platform allows advertisers to target by occupation, job title, position in the company, location and so much more. Hence, proving to be the perfect platform for B2B client’s in order to generate qualitative leads.
1. Sponsored Content–Sponsored content is nothing but a great promotion technique used to promote existing content on your business page. You can run your ads across desktop and mobile devices based on your personalized target audience. You can build your ideal audience with LinkedIn profile data and engage with your audience relevant to you/ your business.
Why use it?
2. Sponsored In Mail- You can deliver personalized ads to the users LinkedIn Inbox. Thus, adding a personal feel to each message sent across potential users. Whether desktop or mobile, a sponsored In Mail will be delivered to active users regardless of their device. This is one of the best ways to attract more leads. All you need is a body text, call to action button and if required you can add your website link too.
Why use it?
Text Ads- These include a convincing headline, description and even an image. With the help of this kind of ad, you can create multiple ad variations per campaign, which makes it easy to test the best-performing images and description. However, it is vital to note that these ads can be only run on desktop.
Why use it?
Research: We first start by gathering adequate knowledge regarding your business and service offerings. We then move on to identify your target audience filtered under certain parameters such as company, job position/title, education qualification, skills etc.
Budgeting: As compared to other social media platforms, advertising on LinkedIn can cost a little more higher. On an average, marketers pay $5.26 per click and $6.59 per 1000 impressions on LinkedIn. Therefore, as an online marketing agency, we devise a digital marketing plan based on the amount you are planning to invest on such kind of promotion without compromising on the return on investment.
Targeting-This is the most crucial aspect of any advertising strategy as this step defines who your ad will be shown to. One of the primary benefits of marketing on this platform is the ability to target based upon first-party, self-reported information. Its best to partner with a LinkedIn marketing company in Dubai as you do not want to go wrong at this step since, it’s not only expensive but also targeting wrongly can lead to irrelevancy and almost zero leads.
Campaign setup- Once your ad budget is in place, we move forward to choose an ad format (sponsored content, text ads, or both.) As a best practice, we always create multiple versions of the ad copy and the creative, as we understand that the audiences viewing the ad are different. What may appeal to one may not to the other. Hence, we incorporate variations so that we do not miss out on a single lead.
Measure and optimize- At Prism, we understand that advertising on LinkedIn can be expensive and therefore we leave no room for negligence. We keep an eye on the metrics so as to stop low performing ads or boost ads that are doing considerably well. We track and measure reports to gain visibility on what is working for your brand.
Creating your LinkedIn business company page- We can create your custom LinkedIn business company page or help you enhance your current page. The benefit of having your own company page is that you can advertise and engage with potential customers and use it as a personal space to engage with them.
Campaign strategizing and setup- As a creative social media agency in Dubai, our team is well equipped with the latest social trends and know exactly what works best for your objectives. We will help you strategize and develop custom and unique campaigns that generate qualitative leads.
Ad copy development- Right from research to multi-lingual content creation to graphics, gif’s and video creation, we at Prism do it all. Our team will create a content calendar for you and based on your approval we will set up all your ads. You can entrust us as we guarantee results.
LinkedIn ad monitoring- Nothing goes unattended. Our team of data analytic specialists continuously monitor your ads to check if they are running and performing well or not. We value every penny you pay, therefore if for some reason your ad isn’t performing well, we stop them immediately and revise them in a way so as to deliver profitable results.
Keeping your ads engaged- After running your ads our job doesn’t end there. As a digital marketing agency we house a team of social media specialists who monitor each and every action taken on the page and respond to them immediately. Responding to incoming engagement is crucial and we are best at doing that.
Ad Reporting and tracking- For all the ads we run for you we send you monthly reports for the same. This helps measure results and ROI. This practice provides you with a clear understanding of how your campaigns are performing and how much growth have you witnessed.
LinkedIn can prove to be the most powerful tool especially when it comes to B2B companies. It’s a great platform that helps make new connections, generate leads, and build brand recognition. Here’s why your brands need to have a presence on LinkedIn .
Benefits of LinkedIn marketing campaigns
B2B sales– It is achievable to boost B2B sales. In reality the ideal use of LinkedIn is in B2B due to the nature of how businesses make use of it. As a B2B marketing agency we feel that this platform is the best option as it allows targeting customers of particular designations or positions from a certain industry.
Niche marketing and advertising– LI Ads can be utilized in order to target all round and widespread markets however when utilized for niche advertising, it yields profitable results. You can decide on a certain enterprise or market sector and show your advert only to active users on LinkedIn from that particular industry.
Select audiences– Prism helps you be extremely selective about the audience you want to showcase your advertisements to. You can decide on an X level executive in a certain market sector within a particular age group and even from a specific location. With this sort of targeting, it is difficult to miss out on relevant audiences as a result; this can help escalate your possibilities of meeting your organization objectives.
Benefits of LinkedIn advertising.
LinkedIn is a great platform to build B2B relations with people from varied industries. If you are a B2B organization and want to build valuable connections with people from other industries then, this platform is a great place to advertise on.
Benefits of advertising on LinkedIn are:
Complete your profile- An incomplete profile is neither appealing nor professional. Your profile stands as the first impression, therefore, make it count! If you want quality traffic then it is vital to make your profile highly compelling and value-driven. The more value-driven and complete your profile is, the more likely it is for people to read and visit links you have posted. Create a company profile as well as complete your own personal profile. Take into consideration minute details and update the following such as logo, page banner, you’re about us section, personal summary links to your blogs as well as your website, etc.
Increase and build connections- The process to add a connection is the same as any other social media platform such as Facebook. On the platform, search for people you know and add them as a connections. With the help of LinkedIn, you can keep in touch with all your business contacts and develop and expand your network. The more connections you have, the more access visitors will have to your profile. Therefore, in order to get featured, increase your network and connect with as many possible people you may know. If you only have 100 connections, this limits the number of potential clicks on your profile and website links per day.
Be active- Consistency and continuity is the key to generate quality traffic towards your blogs. Therefore, in order to stay active on the platform, it is vital to post frequently. Posting frequently does not mean spamming. Create a plan as to when and what you will be posting. You can stay active by updating your status a few times a week. You can also post links to your blogs or post links to other third party blogs.
Join targeted groups- Joining groups or being a part of other groups is a great method to drive new visitors to your profile. It is certain that there are groups of people on the platform that share the same interest as your blog. Search for topics that best suits your kind of blogs and content. Once you find the groups of interest, check them out first. Various groups have different guidelines they follow so, be sure to check out their terms and conditions. Check the number of people active in that particular group as well as check out the type of content they are posting regularly. Do your research and be sure to find your niche networks with which you can share your blog to. If you are a starter in this field, its best advised to partner with a top LinkedIn marketing company.
Engage with your network- In order to build lasting, long term relationships with your audience, it is vital to stay engaged and connected with them. You can increase your overall engagement in many ways. While writing a blog make sure to write engaging and interesting content. This will ensure your audience doesn’t get bored with the content you put out. When you post your blog links , include a question, or a personal view. Give people a reason to comment, like or share your article. Address comments in real-time and reply to them to build a connection. Use features such as making a ‘poll’. Ask questions related to your blog in the poll. This will help to increase engagement. Do not only engage in your posts but also engage in the groups you have joined as well as made. The more engagement you have in a group, the more likely you’ll become a top influencer.