Advertise your business to millions of potential B2B customers with the best LinkedIn Advertising Agency in UAE.
Get hundreds of B2B Leads by Advertising on LinkedIn.
LinkedIn is the largest and widely utilized professional networking site in the world. With over 1.5 billion active users, it is the most effective way for businesses and brands to communicate directly with professionals all around the world. It's a tool for increasing your professional influence and expanding your social network. Prism has provided LinkedIn marketing services to over 180 firms, and this platform is the cornerstone of every great B2B social media marketing and communication plan.
To captivate and engage your audience, Prism creates bespoke and unique ads that are loaded with rich content such as short videos, gifs, and images. As the best social media agency in Dubai, our solutions are optimized and custom-created to match your objectives with your target audiences. We can assist you with determining the right audience as well as monitoring what is being said about your company on social media. Advertisers can use this platform to target people based on their occupation, job title, corporate position, location, and much more. As a result, it is proven to be the ideal platform for B2B clients to produce high-quality leads.
1. Sponsored Content–Sponsored Content is a terrific way to promote existing material on your business's page. Based on your tailored target demographic, you can run LinkedIn advertising campaigns on desktop and mobile devices. With LinkedIn profile data, you can create an ideal audience and engage with people who are interested in you or your company.
2. Sponsored In Mail - You can send personalized adverts to a LinkedIn user's inbox. As a result, each message delivered to potential consumers takes on a more personal tone. A sponsored In Mail will be provided to active users regardless of their device, whether desktop or mobile. This is one of the most effective methods for generating more qualified leads.
Text Ads- A compelling headline, description, and even an image are all examples of these elements. You may build numerous ad versions of each campaign with this type of ad, making it simple to evaluate which images and descriptions perform best. It is important to remember, however, that these advertisements can only be viewed on a desktop computer.
Research: We first start by gathering adequate knowledge regarding your business and service offerings. We then move on to identify your target audience filtered under certain parameters such as company, job position/title, education qualification, skills, etc.
Budgeting: As compared to other social media platforms, advertising through LinkedIn can cost a bit higher. On average, marketers pay $5.26 per click and $6.59 per 1000 impressions on LinkedIn. Therefore, as a LinkedIn marketing agency, we devise an advertising plan based on the amount you are planning to invest in such kinds of promotions without compromising on the return on investment. This involves optimization of the audience, budget, and ad types.
Targeting: - This is the most crucial aspect of any advertising strategy as this step defines who your ad will be shown to. One of the primary benefits of marketing on LinkedIn is the ability to target based upon first-party, self-reported information. It's best to partner with a LinkedIn marketing company with expertise in the field as you do not want to go wrong at this step since it’s not only expensive but also targeting wrongly can lead to irrelevancy and fewer leads.
Campaign setup - Once your ad budget is in place, we move forward to choose an ad format (sponsored content, text ads, or both.) As a best practice, we always create multiple versions of the ad copy and the creatives as we understand that the audiences viewing the ad are different. What may appeal to one may not interest the others. Hence, we incorporate variations so that we do not miss out on a single lead.
Measure and optimize - At Prism, we understand that advertising on LinkedIn can be expensive and therefore we leave no room for negligence. We keep an eye on the metrics to stop low performing ads or boost ads that are doing considerably well. We track and measure reports to gain visibility on what is working for your brand and keep optimizing to get the best results.
Creating your LinkedIn business page - We can create your custom LinkedIn business page or help you enhance your current one. The benefit of having your own company page is that you can advertise and engage with potential customers and use it as a personal space to engage with them. Furthermore, it acts as a face in front of your brand and helps enhance visibility and reach.
Campaign strategizing and setup - As a reputable social media agency in Dubai, our team is well equipped with the latest social trends and knows exactly what works best for your objectives. We will help you strategize and develop custom and unique advertising campaigns that generate authentic leads.
Ad copy development - Right from research to multi-lingual content creation to graphics, gifs and videos, we at Prism Digital do it all. Our team will create a content calendar for you and based on your approval we will set up all your ads. You can rest assured as we guarantee results.
LinkedIn ad monitoring - Nothing goes unattended. Our team of data analytic specialists continuously monitors your ads to check if they are running and performing well or not. We value every penny you pay, therefore if for some reason your ad isn’t performing well, we stop them immediately and revise them in a way that delivers profitable results.
Keeping your ads engaged - After running your ads our job doesn’t end there. As a digital marketing agency, we house a team of social media specialists who monitor each and every action taken on the page and respond to them immediately. Timely responding to incoming engagement is crucial and we are best at doing that.
Ad Reporting and tracking - We devise elaborate monthly reports for all the ad campaigns we run for you. This helps measure the results and ROI. This practice also provides you with a clear understanding of how your campaigns are performing and how much growth have you witnessed. Furthermore, it reviewing the reports helps bring newer and better ideas to optimize campaigns and take them a notch higher.
LinkedIn can prove to be the most powerful tool especially when it comes to B2B companies. It’s a great platform that helps make new connections, generate leads, and build brand recognition. Here’s why your brands need to have a presence on LinkedIn .
Benefits of LinkedIn marketing campaigns
B2B sales– It is achievable to boost B2B sales. In reality the ideal use of LinkedIn is in B2B due to the nature of how businesses make use of it. As a B2B marketing agency we feel that this platform is the best option as it allows targeting customers of particular designations or positions from a certain industry.
Niche marketing and advertising– LI Ads can be utilized in order to target all round and widespread markets however when utilized for niche advertising, it yields profitable results. You can decide on a certain enterprise or market sector and show your advert only to active users on LinkedIn from that particular industry.
Select audiences– Prism helps you be extremely selective about the audience you want to showcase your advertisements to. You can decide on an X level executive in a certain market sector within a particular age group and even from a specific location. With this sort of targeting, it is difficult to miss out on relevant audiences as a result; this can help escalate your possibilities of meeting your organization objectives.
Benefits of LinkedIn advertising.
LinkedIn is a great platform to build B2B relations with people from varied industries. If you are a B2B organization and want to build valuable connections with people from other industries then, this platform is a great place to advertise on.
Benefits of advertising on LinkedIn are:
Complete your profile- An incomplete profile is neither appealing nor professional. Your profile stands as the first impression, therefore, make it count! If you want quality traffic then it is vital to make your profile highly compelling and value-driven. The more value-driven and complete your profile is, the more likely it is for people to read and visit links you have posted. Create a company profile as well as complete your own personal profile. Take into consideration minute details and update the following such as logo, page banner, you’re about us section, personal summary links to your blogs as well as your website, etc.
Increase and build connections- The process to add a connection is the same as any other social media platform such as Facebook. On the platform, search for people you know and add them as a connections. With the help of LinkedIn, you can keep in touch with all your business contacts and develop and expand your network. The more connections you have, the more access visitors will have to your profile. Therefore, in order to get featured, increase your network and connect with as many possible people you may know. If you only have 100 connections, this limits the number of potential clicks on your profile and website links per day.
Be active- Consistency and continuity is the key to generate quality traffic towards your blogs. Therefore, in order to stay active on the platform, it is vital to post frequently. Posting frequently does not mean spamming. Create a plan as to when and what you will be posting. You can stay active by updating your status a few times a week. You can also post links to your blogs or post links to other third party blogs.
Join targeted groups- Joining groups or being a part of other groups is a great method to drive new visitors to your profile. It is certain that there are groups of people on the platform that share the same interest as your blog. Search for topics that best suits your kind of blogs and content. Once you find the groups of interest, check them out first. Various groups have different guidelines they follow so, be sure to check out their terms and conditions. Check the number of people active in that particular group as well as check out the type of content they are posting regularly. Do your research and be sure to find your niche networks with which you can share your blog to. If you are a starter in this field, its best advised to partner with a top LinkedIn marketing company.
Engage with your network- In order to build lasting, long term relationships with your audience, it is vital to stay engaged and connected with them. You can increase your overall engagement in many ways. While writing a blog make sure to write engaging and interesting content. This will ensure your audience doesn’t get bored with the content you put out. When you post your blog links , include a question, or a personal view. Give people a reason to comment, like or share your article. Address comments in real-time and reply to them to build a connection. Use features such as making a ‘poll’. Ask questions related to your blog in the poll. This will help to increase engagement. Do not only engage in your posts but also engage in the groups you have joined as well as made. The more engagement you have in a group, the more likely you’ll become a top influencer.