Social Media Marketing is all about creating conversations with your target audience on social media platforms. By creating conversations with creative and Innovative posts, stunning photography, catchy 30 second and 60 second videos, creative gif’s and graphics that “POP”, Prism engages with your customers on social media platforms like Facebook, Instagram, Twitter, Snapchat, Youtube, and LinkedIn, by creating conversations that not only engage with your customer but also drive them to share your content with their friends and family on social media platforms. This ensures that your brand message goes viral and is seen by millions of your customers purely via social media.
Your customers spend more than 4 hours every day on social media therefore, social media advertising is the best way to get your message across to the millions of your potential customers. Prism is ranked as the top social media marketing company in Dubai offering its service to varied customers from different industries. We are a result-driven agency and guarantee results. We have a team of Facebook certified experts who believe in running budget optimized campaigns so as to, spend little money and generate huge results. At Prism, we offer new social account setups, content posting services, review generation and paid advertising options that will leverage your brand awareness, generate leads and drive sales. It is essential to partner with the best social media marketing company in order to have a great social media presence since one mistake can have a negative impact on your business and brand name.
Your customers are on social then why aren’t you? About 90% of marketers claimed that social media helped them generate a lot of exposure for their firm and that’s only one of its many advantages. As billions of people, today are actively using social media on a daily basis, it is a great marketing tool for business to use. From a cost perspective, it is one of the cheapest and cost-effective methods of advertising. Whether you are a startup or a well-established company, having a social presence is of utmost importance as social media can definitely help drive customers, grow your audience base, generate qualitative leads and expand your overall reach.
1. Increases brand awareness and brand recognition 2. It helps tell your brand story 3. Boosts inbound traffic 4. Improved brand loyalty and customer engagement 5. It helps increase overall conversion rates 6. Cost-effective method of marketing 7. Connection with your audience through social listening techniques 8. Improved ranking on search engine result pages or SERP’s 9. Identification of target audience, geo-targeting, advanced targeting, and result tracking 10. Exceptional customer service = Happy customers
LISTEN. ANALYSE. BENCHMARK. ENGAGE.
Most brands are completely unaware of what is written about them on social media. Prism’s patented Social Media Monitoring Tool “PRism” can help your brand listen to what your customers say about your brand and immediately react and engage them positively. Social Media Monitoring is essential to your brand because it gives your brand the superpower to hear what your customers say about your brand in real-time. Better still, it also gives you the power to engage with them on whichever platform they have posted from. If one of your customers comments positively about your brand, it’s a massive opportunity for you to publically thank them and reward for being a brand ambassador. This will inspire their friends and family to also support the brand by supporting what you have written about them.
However, if anyone of your customers publically complains about your brand, you could immediately connect with them and make sure their issues are addressed and convert that negative interaction into a positive one. When this happens on social media your audiences will always reward your brand with kudos and positive comments which boost your brand profile. As a social media consulting agency in Dubai, we help brands decide what will work best for them so as to generate results. It is not necessary to be active on all the social media platforms out there. It is necessary to first check where most of your audience are and pay attention to that platform itself. What works for one brand may not necessarily work for you. Therefore, it is important to understand your audience, their needs and wants, and your product or service offerings so as to target the right audiences.
Prism is defined as a one-stop-shop for your social marketing requirements. Right from Facebook marketing to WhatsApp marketing, we are a 360° Digital Marketing Agency in Dubai that does it all! We are a team of highly creative minds that strive to deliver creative and highly engaging content so as to leverage your brand image and make you stand ahead of competition. We run both paid as well as organic campaigns as per your business requirements. With our paid social media marketing campaigns you can reach your audiences and filter them so as to match your business objectives. We first start by researching your audience base by taking into consideration their liking and preferences and then target ad as per your offerings. Our social media packages are very economical and are created to support your growing businesses.
• Turnkey social media account management • Multi-lingual content creation and posting • Rich media – video, and photography • Engagement and Follower optimization • Paid and Organic followers per month • Multi-Platform Advertising and Lead Generation • Professional copywriting in English and Arabic up to 30 posts per month • Multi-platform engagement on Facebook, Twitter, Instagram, etc • Campaign strategizing, creation and setup • Professionally shot and styled videos as well as food photography • User Reviews on Zomato, Foodonclick, UberEats, Talabat and other platforms • Social Media Influencer and blogger reviews and management • Complete engagement with your followers via chats and responses on all channels • Blogger Meets and Greets • Account monitoring and report generation • Competitive analysis • Account management and audit
Social media is swiftly turning out to be one of the most crucial factors of online advertising, which offers outstanding advantages that aid in attaining thousands of consumers globally. And if you are not applying this lucrative source, you are missing out on an extraordinary marketing chance. Here is why social media marketing can prove to be extremely beneficial for your business.
• It helps boost brand awareness • Increases inbound traffic • Improves search engine optimization • Increased customer engagement • More brand authority • Healthier customer satisfaction • Marketplace awareness • Increased brand recognition • Increased traffic • Decreased marketing costs • Richer customer experiences • Improved customer insights • Helps to validate your brand • Show authenticity
• Identify your business goals. • Identify your audience. • Select the best platforms your audiences are on. • Engage with your audience (Respond, Tag, Like and Comment). • A/B Test to see what works best for your company. • Keep an eye on your competitors. • Create a social media plan and follow it. • Post consistently. • Make use of keywords in your posts as well. • Do not forget the #Hashtags. • Don’t share everything and anything. • Measure, Track and analyze your results.
The success of any business today is measured in terms of Likes, shares, comments, followers, and tweets. Social media has an immense impact on ROI of any business. Social media platforms provide great lead generation options for advertising as social media handles are used by the majority of the population. It is of utmost importance for companies to build their social media presence so as to attract potential customers. You can also seek professional help from Prism one of the best social media promotion company in Dubai. Users interacting with brands on social media aren’t looking only for promotions and discounts; they are also looking for business opportunities to collaborate. Social media is highly engaging and has an immense reach.
Here are four ways your company can increase leads generated from social media platforms.
Assign proportionately more resources to the social media marketing channels that work best for your business. Analyze on which channel your target audience exists and focus more on that particular channel to generate leads. One of the channels that are used excessively today is Email marketing. The four most popular and highest performing marketing channels currently are:
• Email marketing • Landing pages (with online signup option) • Social media marketing • Content marketing (blogs, videos, and infographics.)
Want more customer interactions to take place on social media? Start posting about your company and let your presence be felt across customers. Post using relevant hashtags related to your company and services. Tell customers what your company is about and what your offerings are. By increasing your overall brand awareness you can make your company stand out in the market amongst its competitors. Seize this opportunity to introduce your brand to potential clients on platforms where they’re already comfortable engaging on social media channels such as Facebook and Twitter; to reach a massive potential audience base.
Social media platforms have numerous users. Even though you’ve found the right social media platform to interact with your target audience, your selling efforts might not be effective if none of them have detected you before. In order to ensure that they notice you whole, invest in social media advertising or hire on board a social media consultant agency to guide you through the entire process and also carry out advertisements for your company. Since every social media platform has an option to either create ads or promote your content; this will ensure higher visibility for your brand among your target audience. Increased brand visibility on social media will further improve your chances of driving profit from social media and thus boost your lead generation.
Your existing customers can prove to be the biggest asset to your company. Your current clients can end up being compelling brand advocates and in the event you can reward them in return with complimentary gifts, discounts, and rewards. One way you can use your loyal customers and transform them into brand advocates is by asking them to use a particular keyword or hashtag while they are posting about your brand, product or service offering. By doing so, when searches are made related to your brand, product or your services name on social media, it will help users as well as you to find people who are already posting content about your brand. In this way as you input a hashtag in the search bar on social media, you will not only get a list of your influencers who indulge in your product/brand but also customers who use your brand/product.
Social media advertising is one of the best tools that help facilitate brand awareness considering the fact that how rapidly sharing visually engaging content, graphics and videos takes plan on social media platforms. At Prism, we understand that each and every client is different therefore their content they put out as well as campaigns ought to be difference so as to match their business objective. Our team at Prism enjoys developing highly engaging and creative content that is sure to help you build an audience base on social platforms.
Social media advertising and marketing is an effective way for organizations of all sizes to attain prospective customers and clients. Your customers are already on social media. Then, why isn’t your business? A fantastic marketing strategy on social media is sure to bring great success for your firm, create customers into brand advocates and eventually drive sales and bring in profit.
SMM or social media marketing is a type of web advertising that includes generating and sharing content material on social media platforms so as to accomplish your advertising and branding objectives. Social media promotion involves activities like tweeting texts, posting images, videos, and other content material that encourages user engagement. Social media marketing in simple words is marketing using the internet and social media platforms such as Facebook, Twitter, Instagram, and Snapchat.
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"Prism has been working with us for our corporate communications requirements for the last 5 years and we absolutely love their work. Full marks to the creative team at Prism. Their customer’s services are excellent as well. Best of luck for 2014"
Asadullah M (MD, AMG Holdings)
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