Prism Digital created and managed a comprehensive digital marketing strategy encompassing every medium to educate the target audience in the UAE and encourage them to download the app on their phones. The digital marketing strategy involved using Google search, Google banners, video lead generation and mobile install ads via Google, Youtube, Facebook, Skype and Yahoo. We also used social media to drive downloads of the 2GIS app by creating rich media like GIFs, graphics and fun animated videos to educate the target audience about the USPs of the app in comparison to the Google Map app.
We created a series of ads justifying why people in the UAE should download the app and start using it actively. The campaign ran for one month and we generated just over 100,000 downloads of the mobile app in the UAE alone.