How did we execute the Project
Phase 1 was The Ideation : We created the Brand Identity of the campaign. At the core of the brand was the Brand Hero Adam.. He was a character created to appeal to adults and children and be like a commentator for the whole campaign. Adam started the whole digital brand marketing exercise.
Phase 2: was creation of the trilingual website for the brand.
We created a trilingual website which housed all the Visual and the videos for the campaign. It also served as a platform to engage all the people who would come on the page from social media and our other campaigns.
Phase 3 : Creation of the whole Rich Media Assets for the brand campaign. We created more than 60 Videos in English Arabic and French explaining what is bedwetting and the best ways to deal with it. The subtle messaging in all the media was for people to go to doctors and actually ask them about their problems.
Phase 4 : Advertising: The SMM activation and advertising campaign targeting parents whose children suffer from such a condition. Prism created a campaign where the targeting was based on user surfing tendencies and keywords searched for. So If you search for the keywords like bedwetting solutions you would see our Promos and our keywords ads on social channels and on youtube and other channels.