Based on Miz’s offerings, their demand was to come up with a entirely new logo design for their new brand launch. They also wanted Prism to offer them product packaging services and well as develop and manage their advertising campaign for brand awareness. Our biggest challenge with Miz’s branding was to communicate the goodness of the product and its characteristics without making the packaging look boring and predictable. Being a highly competitive market ruled by a few, we were sure that, the packaging needed to stand out on shelves and grab attention.