MIZ is a leading FMCG company based in Dubai, UAE. Prism was hired to create the Logo design and the entire brand visuals starting from the visual positioning, to branding from the logo for a new brand of fresh fruit drinks created by Jabal Al Khaleej Group.
Based on Miz’s offerings, their demand was to come up with a entirely new logo design for their new brand launch. They also wanted Prism to offer them product packaging services and well as develop and manage their advertising campaign for brand awareness. Our biggest challenge with Miz’s branding was to communicate the goodness of the product and its characteristics without making the packaging look boring and predictable. Being a highly competitive market ruled by a few, we were sure that, the packaging needed to stand out on shelves and grab attention.
Prism started the process by embarking on a month long brand competition survey and market study for 6 countries in the GCC region. Based on the results of the study, Prism created the core visuals of the brand starting with the brand environment, the core branding messaging, and the brand positioning statements. Based on the client’s approval of those we created the brand logo with about 10 different options. After market testing these various possible options, we honed in on three viable options that we refined further. Based on the management choice of the final options, we selected them and created the product packaging and product marketing and advertising collaterals.
The entire process took a couple of weeks but in the end. With limited space to play with, we were able to achieve a clear and bold branding, with the USP of the brand cleverly highlighted. The branding was not only eye-catching but it also speaks to the customer; invoking a feeling of trust so as to make them reach out to the product.
We created a world class packaging design which was highly appreciated by all in the market. Mizis currently selling over 1000 containers every month across the GCC.
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