Types of targeting options that Snapchat offers.
Just like Facebook, this platform too offering various targeting options to choose from. As a social media marketing agency in Dubai, we feel that Snap is as advanced as any other social media marketing platform and performs extremely well for brands whose niche audience are the youth.
Interest-There are more than 60 interest categories to choose from. Therefore, while setting up your target audience, you can target users based on specific interest. For example, if you are a café target people interested in socializing, brunch, foodies, party lovers, etc.
Demographics- Right from basic to advanced demographic targeting options, we have it all. For instance, just like the above example, if you are a café owner, you can not only target people based on their interest but also target them according to demographics such as location, country they reside in and income etc.
Location- This targeting option allows marketers to target people based on their residing location. (country, region, specific location). You can also target specific locations. For example, considering you are a café owner and your café is in Al Seef, Dubai you can target people only living or near Al Seef or people in and around this area. You need not target the whole of Dubai, UAE.
Device attributes- This is a very clever targeting option available on Snapchat. With the help of device targeting attributes you can target audiences based on the operating systems as well as connectivity they use. For example, people using mobile phones or desktops or people using wifi or mobile internet.
SAM or Snap Audience match- Similar to Facebook lookalike audiences, you can target your ads based on an audience similar to yours (lookalikes). You can also target your ads to engaged audiences meaning those who engaged with your filters or content in the past. You can also manually upload a list to be targeted but it should contain the email id and mobile id.
