Run Effective Ads With The Best Snapchat Marketing Agency in Dubai
Snap Chat is the best platform to communicate with the youth.
Snapchat is the world’s latest obsession for image and video sharing. Over 186 million people use the app worldwide, most of which are between 18 and 24 years of age. This age group continues to be drawn towards creating 3 billion snaps per day. This platform is very effective especially if you are a youth oriented brand. If you are trying to advertise to a younger target audience, start with Snapchat. It is the best way for companies and brands to communicate with millennials and the youth around the world. Earlier advertising on this platform was not only expensive but also time consuming and tricky. However, now tables have turned. It has now made it super easy and affordable for marketers to advice on this platform.
At Prism, we create bespoke and unique Snap advertisements that are enriched with rich media like short videos, gifs and images that can blow away your customers mind. As an award-winning Snapchat marketing company in Dubai, our solutions are optimized to attract a younger audience and custom create your ads with your target audience in mind. So, if you sell a product that caters to the younger generation, then you should definitely consider investing your advertising budget on ads.
Snap Ads: Snap ads are a vertical, full screen video that lasts for 10 seconds and play with a background sound. They also come with a ‘swipe up’ CTA button. Marketers can redirect users to a website, apps installs, landing pages and much more. This is hype up your branding experience on the app.
Story Ads: Story ads are a content experience, totally separate from a perceived ad on Instagram or Facebook. These ads allow advertisers to place a branded title in the ‘discover’ section of the application. When users tap the tile, it opens into a collection of ads, anywhere between three and twenty placements. For this type of ad, Snap lays out the design for you, based on assets you deliver.
Filters: We will create customized Snapfilters in Dubai for your brand’s social media marketing campaigns. Prism will create a specific custom face filter and upload it on to the app. While designing it, we keep in mind the likes and dislikes of your audience as well as why would they use these filters.
Commercials: Commercials are non-skippable 6 seconder video ads that allow marketers to drive awareness within their target group. Note: Commercials ad formats can only target the following countries: US, UK, AU, CA, FR, SA, AE, DE, NO
Collection Ads: Prism uses collection ads on Snapchat to roll your ads for multiple products on your e-commerce website. We can also use these collection ads to drive traffic to a website landing page or a mobile e-commerce website. You can just put pictures or even a link to your page/e-commerce site or landing page.
AR lenses: Prism is well established and enables your brand to use AR or augmented reality to create interactive moments. There are two types of lenses in Snapchat, the Face Lens and World Lens. Face Lenses feature innovative technology to recognize a user’s eyes, mouth, and head to transform into the characters that we create for your brand. While a World Lens detects your location to map the location around you in full HD.
Snap can prove to be the most powerful tool especially when it comes to brands that want to connect with a younger and more socially aware audience. It’s an amazing platform to build brand recognition and engage with younger audiences. This can be achieved with cool videos, animations and visual Communications. Here's why your brands need to have a presence on SnapChat.
Types of targeting options that Snapchat offers.
Just like Facebook, this platform too offering various targeting options to choose from. As a social media marketing agency in Dubai, we feel that Snap is as advanced as any other social media marketing platform and performs extremely well for brands whose niche audience are the youth.
Interest-There are more than 60 interest categories to choose from. Therefore, while setting up your target audience, you can target users based on specific interest. For example, if you are a café target people interested in socializing, brunch, foodies, party lovers, etc.
Demographics- Right from basic to advanced demographic targeting options, we have it all. For instance, just like the above example, if you are a café owner, you can not only target people based on their interest but also target them according to demographics such as location, country they reside in and income etc.
Location- This targeting option allows marketers to target people based on their residing location. (country, region, specific location). You can also target specific locations. For example, considering you are a café owner and your café is in Al Seef, Dubai you can target people only living or near Al Seef or people in and around this area. You need not target the whole of Dubai, UAE.
Device attributes- This is a very clever targeting option available on Snapchat. With the help of device targeting attributes you can target audiences based on the operating systems as well as connectivity they use. For example, people using mobile phones or desktops or people using wifi or mobile internet.
SAM or Snap Audience match- Similar to Facebook lookalike audiences, you can target your ads based on an audience similar to yours (lookalikes). You can also target your ads to engaged audiences meaning those who engaged with your filters or content in the past. You can also manually upload a list to be targeted but it should contain the email id and mobile id.