Run Effective Ads and Communicate with Youth with The Best Snapchat Marketing Agency in Dubai!
Prism Digital creates personalized and one-of-a-kind Snap ads that are filled with rich material such as short movies, gifs, and photographs that will blow your customers away. Our Snapchat Marketing Solutions are tailored to attract a younger audience, and we specifically create your ads with your target audience in mind as an award-winning Snapchat marketing agency in Dubai. So, if you sell a product that appeals to a young audience, you should think about spending some of your digital and social media marketing budget on Snapchat.
Snapchat is the latest image and video-sharing craze in the world. The app is used by over 186 million individuals worldwide, the majority of whom are between the ages of 18 and 24. This age group is still drawn to taking 3 billion pictures per day. This platform is particularly useful if your company caters to younger generations. Start with Snapchat if you're seeking to reach out to a younger demographic. It is the most effective approach for businesses and brands to reach out to millennials and other young people around the world. Social media marketing through this platform used to be not only costly but also time-consuming and difficult. The tables have turned now. Snapchat has made advertising on this platform extremely simple and economical for businesses.
Snap Ads: : Snap ads are full-screen vertical videos that play with a background sound and last for ten seconds. A ‘swipe up' CTA button is included as well. Users can be redirected to a website, apps, landing pages, and much more. This is sure to boost your app's branding.
Story Ads: Story ads are a content experience that is different from a traditional Instagram or Facebook ad. Advertisers can use these adverts to add a branded title in the app's "discover" section. When consumers tap the tile, a collection of advertisements appears, with anywhere from three to twenty placements. Snap creates the design for this type of ad depending on the assets you provide.
Filters: We develop personalized Snap filters for your brand with a customized face filter for the app and upload it. We consider your audience's likes and dislikes, as well as why they would use these filters when developing it. We handle all the work that goes into creating amazing content that attracts your clients and keeps them hitched.
Commercials: Commercials are non-skippable 6 seconder video ads that allow marketers to increase awareness within their target group. Note: Commercials ad formats can only target the following countries: US, UK, AU, CA, FR, SA, AE, DE, NO
Collection Ads: Prism Digital leverages Snapchat collection ads to roll out various product adverts on your e-commerce website. These collection ads can also be used to drive traffic to a website landing page or a mobile e-commerce site. Simply provide images or a link to your page/e-commerce site/landing page.
AR lenses: Prism Digital is an established Snapchat Marketing service provider that enables your brand to use AR or augmented reality to create interactive moments. There are two types of lenses in Snapchat, the Face Lens, and the World Lens. Face Lenses feature innovative technology to recognize a user’s eyes, mouth, and head to transform into the characters that we create for your brand while a World Lens detects your location to map the location around you in full HD.
Snapchat can prove to be the most powerful tool especially when it comes to brands that want to connect with a younger and more socially aware audience. It’s an amazing platform to build brand recognition and engage with younger audiences. This can be achieved with cool videos, animations, and visual Communications. Here's why your brands need to have a presence on Snapchat.
Types of targeting options that Snapchat offers.
Just like Facebook, this platform too offering various targeting options to choose from. As a social media marketing agency in Dubai, we feel that Snap is as advanced as any other social media marketing platform and performs extremely well for brands whose niche audience are the youth.
Interest-There are more than 60 interest categories to choose from. Therefore, while setting up your target audience, you can target users based on specific interest. For example, if you are a café target people interested in socializing, brunch, foodies, party lovers, etc.
Demographics- Right from basic to advanced demographic targeting options, we have it all. For instance, just like the above example, if you are a café owner, you can not only target people based on their interest but also target them according to demographics such as location, country they reside in and income etc.
Location- This targeting option allows marketers to target people based on their residing location. (country, region, specific location). You can also target specific locations. For example, considering you are a café owner and your café is in Al Seef, Dubai you can target people only living or near Al Seef or people in and around this area. You need not target the whole of Dubai, UAE.
Device attributes- This is a very clever targeting option available on Snapchat. With the help of device targeting attributes you can target audiences based on the operating systems as well as connectivity they use. For example, people using mobile phones or desktops or people using wifi or mobile internet.
SAM or Snap Audience match- Similar to Facebook lookalike audiences, you can target your ads based on an audience similar to yours (lookalikes). You can also target your ads to engaged audiences meaning those who engaged with your filters or content in the past. You can also manually upload a list to be targeted but it should contain the email id and mobile id.