SNAPCHAT MARKETING COMPANY IN DUBAI

Snapchat is the world's latest obsession for image and video sharing. Over 186 million people use the app worldwide, most of which are between 18 and 24 years of age. This age group continues to be drawn towards creating 3 billion snaps per day. This platform is very effective especially if you are a youth-oriented brand. If you are trying to advertise to a younger target audience, start with Snapchat. It is the best way for companies and brands to communicate with millennials and youth around the world. Earlier advertising on this platform was not only expensive but also time-consuming and tricky. However, now tables have turned. It has now made it super easy and affordable for marketers to advise on this platform.

At Prism, we create bespoke and unique Snap advertisements that are enriched with rich media like short videos, gifs, and images that can blow away your customer's mind. As an award-winning Snapchat marketing company in Dubai, our solutions are optimized to attract a younger audience and custom create your ads with your target audience in mind. So, if you sell a product that caters to the younger generation, then you should definitely consider investing your advertising budget on ads.

Snap Ads: Snap ads are a vertical, full-screen video that lasts for 10 seconds and play with a background sound. They also come with a 'swipe up' CTA button. Marketers can redirect users to a website, apps install, landing pages and much more. This is hype up your branding experience on the app.

Story Ads: Story ads are a content experience, totally separate from a perceived ad on Instagram or Facebook. These ads allow advertisers to place a branded title in the 'discover' section of the application. When users tap the tile, it opens into a collection of ads, anywhere between three and twenty placements. For this type of ad, Snap lays out the design for you, based on assets you deliver.

Filters: We will create customized  Snapfilters in Dubai for your brand's social media marketing campaigns. Prism will create a specific custom face filter and upload it on to the app. While designing it, we keep in mind the likes and dislikes of your audience as well as why would they use these filters.

Commercials: Commercials are non-skippable 6 seconder video ads that allow marketers to drive awareness within their target group. Note: Commercials ad formats can only target the following countries: US, UK, AU, CA, FR, SA, AE, DE, NO

Collection Ads: Prism uses collection ads on Snapchat to roll your ads for multiple products on your e-commerce website. We can also use these collection ads to drive traffic to a website landing page or a mobile e-commerce website. You can just put pictures or even a link to your page/e-commerce site or landing page.

AR lenses: Prism is well established and enables your brand to use AR or augmented reality to create interactive moments. There are two types of lenses in Snapchat, the Face Lens and World Lens. Face Lenses feature innovative technology to recognize a user's eyes, mouth, and head to transform into the characters that we create for your brand. While a World Lens detects your location to map the location around you in full HD.

1. Increase engagement with geo-filters
2. Boost social media presence
3. Reach a massive audience group
4. Build brand awareness
5. Track consumer behavior with snap pixel
6. Great engagement platform
7. Powerful medium for influencer marketing
8. Great way to reach mobile users

Drive store sales- By sharing valuable information about your business, we can help potential customers locate your store easily.

Boost online sales- We help showcase your ads to potential engaged shoppers who are more likely to click on the advertisement or make a purchase.

Generate leads- Convert your Snap advertising campaign into a lead generation machine by gaining valuable information about your target audience.

Product/ Service promotion- We can help build and generate excitement around a new product or service offering by creating compelling graphics and eye-catchy videos.

Snap can prove to be the most powerful tool especially when it comes to brands that want to connect with a younger and more socially aware audience. It’s an amazing platform to build brand recognition and engage with younger audiences. This can be achieved with cool videos, animations and visual Communications.

Here's why your brands need to have a presence on Snapchat.

1. It helps the young brand to start creating a customer the base really fast.
2. Drive traffic to your store via custom plugins and animations.
3. It gives your brand increased search visibility on images and videos.
4. Dedicated slash pages can help you promote your eCommerce discount codes and other promotional items
5. One of the most effective platforms for new product promotions with the youth.
6. It’s the most effective platform for content distribution.

Snapchat has grown increasingly popular among millennials and Gen Z and since most of the online audience belong to these two age groups, it is empirical for marketers to use this platform for marketing and advertising purposes. Owning to the upbeat nature of the Snapchat platform, you can create that friendly and energetic image of your company that relates to what current generations believe in. However, there is much that can go wrong. Marketing on Snapchat needs a lot of work and techniques in order to make a mark. This is where competent Snapchat marketing agencies come in. Marketing agencies in Dubai and around the world specialize in creating strategies to connect with the audience.

With a Snapchat Business account, you may create custom filters to target particular demographics with your advertisement campaigns. This will allow you to connect with Snapchat users who are already interested in your brand. It can, however, assist you in reaching a new audience. You may, for example, target a lookalike audience with Snapchat advertisements.You can tailor your campaigns with different strategies to reach your goals.

Snapchat is indeed popular among the masses, and it is evident that the platform is going nowhere. It is still a great avenue for marketers to reach unlimited potential clients with tailormade strategies. Snapchat is largely been used by younger audiences so you as a marketer will have to understand what kind of audience you are targeting.

Snapchat advertisers know exactly how to target a specific audience with tailored content and get amazing results so if you are not comfortable enough to market your business, you have to take on board a seasoned Snapchat marketing agency that can understand your company goals and make strategies that truly display your brand values.

50% of Snapchat users are under the age of 25 and 25% of Snapchat users are still undergraduates. The average group of Snapchat users is between 18 to 24 years old. It is evident that most of the Snapchat users are young and that is the age group that can be effectively targeted via Snapchat. It needs to be kept in mind that the Snapchat audience is young and energetic. Long-form content won’t cut it so catchy short-form videos, full of fun videos is the way to go.