5 Effective Real Estate Marketing Strategies

Testimonials are an effective way to start building a good rapport with prospects. A positive customer review can work wonders in convincing a potential customer to buy from or work with you. However, you need to be prepared for negative comments every now and then as people are always quick to judge negatively.

Reach out to customers you’ve had great experiences with and ask them to review your business and services. They can do this via text, video, or audio, however, video is usually the best option since your prospects get to see the positive emotions from your clients while hearing them praise your business.

Social media marketing has been one of the most effective ways to get a business brand, accompanied by its products, in front of millions of viewers for a good while now. With more than half of the world's population on social media, all it takes is a strong presence and some clever marketing to boost your sales through social media platforms.

About 90% of realtors market their listings on Facebook, and about 40% use Instagram. Roughly 59% of realtors also use LinkedIn to promote themselves as credible professionals.

Optimizing social media platforms should be part of your social media management strategy. Well-optimized pages are key to social media marketing success. Use strong keywords and hashtags to climb up in the result rankings.

To help businesses and locals alike, Google offers a business listing to allow individuals to search for businesses that are around them or within the same country as them. As a realtor, this offers great potential to be recognized by local real estate prospects as well as boost web traffic.

When you register for a Google My Business Profile, you receive a “second homepage” that has all your business details as well as location and contact information.

To Conclude…

The fact that nearly everyone is online nowadays means marketing efforts can be more focused to reach a specific target audience and can be monitored to see which marketing strategies prove more effective. On-page and off-page optimization are both key to improving search rankings.

Quality content and visuals for picture and video ads should be considered as well for the satisfaction of your audience.

All-in-one digital marketing agencies such as Prism Digital focus on the main key points when it comes to boosting web traffic as well as improving search engine results, making your real estate brand more visible to a broad audience, and ensuring that your business’s search engine rankings go up.