Table Of Contents
- What's the big deal about Instagram Reels?
- What does this indicate for the sector of video production?
- Aside being used for marketing purposes, is it worthwhile for brands to pursue it?
- What other changes in the landscape of video marketing might we anticipate?
Reels are Instagram's version of the entertaining, brief videos found on TikTok. These quick videos typically last between 15 and 30 seconds, and you may jazz them up by adding your own own soundtrack, filters, effects, messages, etc. Reels can be seen on Instagram's discovery feed. making your material more available to a wider audience.
With the help of these tools, businesses and social media users may produce short-form video content that engages viewers and is quicker to watch than long-form video content.
As reels gained popularity, other businesses hopped on board to take advantage of them. Reels are now being used by many well-known companies to sell their goods in unusual ways. This includes well-known brands like Tom Ford and Louis Vuitton, to mention a couple.
What's the big deal about Instagram Reels?
Brands now have a new way to increase awareness and connect with wider audiences through viral content thanks to reels. Additionally, Instagram Reels are a great option for building brand awareness and affinity due to their greater interaction rates and improved content visibility. Consumers now demand authentic material from businesses, and this kind of content may humanize your company and aid in building bonds with your target market.
For video production, costly lighting and tools are no longer necessary. Reels also help organizations save money on video production expenses when compared to long-form video content, which is another fantastic benefit. You can play with music, graphic effects, and branded filters to make your intended audience's viewing experience much more interesting and enjoyable.
Shopping is also coming to Reels thanks to Instagram. Now, brands and creators can work together to creatively sell shoppable content. Reels can help you generate interest in your products. Use a behind-the-scenes reel, for instance, to show your audience who you are and what your brand stands for.
Increase conversions and purchases by integrating the link to your website or online store. Through Instagram insights, you can even monitor and track the performance of your reels and adjust your material as necessary.
What does this indicate for the sector of video production?
Reels and other related short-form video features have had a significant impact on the video production industry, even though they benefited brands and Instagram influencers. The audience's attention span substantially shrank as the amount of content on the reels increased.
Previously 2 minutes lengthy, short form video content is now only 15 seconds. Long-form videos now only last two to three minutes. This restricts the innovation of video creators and requires them to demonstrate their talent in a brief amount of time.
However, Reels shows how effective short-form material can be and how, when utilized thoughtfully, it has the power to not only entertain but also stir emotions, tell stories, and deliver complex messages in just a few short seconds.
Raising the bar for video production by demonstrating what is achievable with a time limit of 60 seconds or less.
Aside being used for marketing purposes, is it worthwhile for brands to pursue it?
Reels will improve your global reach and provide you the chance to be found by a larger audience. Reels has been a marketer's dream with its massive audiences and cross-generational engagement.
The time is now for marketers to use reels in their content plans and take full advantage of this chance while it lasts.
If the video creation industry wants to remain competitive in the digital sphere, they must find a medium ground and begin using reels and other long-form videos.
What other changes in the landscape of video marketing might we anticipate?
One of the most recent innovations in the video production industry, Reel Stories was partly influenced by TikTok and the success of this social media platform that focuses on videos. Given that TikTok has more than 1 billion users right now, it makes sense that Instagram will copy its Reel Stories format.
Other prospective changes that may have an impact on the video marketing and production industries will be fueled by new technologies, including virtual reality, artificial intelligence, and more.
As a result, companies need to continuously adapt by reviewing the most recent developments in the video marketing industry and doing so.
In order for you to avoid having to keep up with current developments, Prism Digital makes it our business to do so. You don't have to worry about completing research and beginning from scratch since we've figured it out and will give you the best digital marketing solutions, from video production—yes, even reels—to social media management. Contact us right away to schedule a free consultation.
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth