Table Of Contents
- Why Should You Work With Influencers On Instagram?
- Introduce Your Company To New Customers
- Should consider starting with a Hashtag?
- Tools to Track Influencers
- Make a Plan For Influencer Campaigns?
Instagram influencers are ordinary Instagram users with a special ability to influence others, established credibility, and a sizable following. An influencer is a person who has the power to influence potential buyers of a product or service from a marketing standpoint.
Do you want to expand your business quickly? Are you considering using Instagram influencers but aren't sure where to begin? You'll learn how to find and collaborate with creators and Instagram influencers who can help you reach new audiences and establish trust in this post.
Why Should You Work With Influencers On Instagram?
Whether you're in charge of Instagram marketing for a startup or an established company, you're definitely using a few tried-and-true social media marketing strategies. For example, you frequently upload Instagram content, post a diverse range of content, and use hashtags to promote discovery.
These strategies, as useful as they are, may not allow your company to develop as rapidly as you'd want or generate the sales or leads you to desire. Here are some ways Instagram influencers might assist you in achieving your marketing objectives.
Introduce Your Company To New Customers
Is your Instagram following only a small portion of your overall market addressable? Even if you use the proper hashtags and communicate with other accounts in your sector, growing your Instagram audience might take time.
You may rapidly reach relevant audiences by working with Instagram influencers. Influencers with at least 45,000 followers are considered standard, so partnering with them gives you the opportunity to engage with thousands of potential consumers.
Credibility and Trustworthiness
It can be difficult to persuade prospective consumers that your company can address their difficulties. Potential clients may need to read reviews, try samples, or investigate competitors to establish your company's legitimacy.
Influencers, on the other hand, can help your company establish credibility far more quickly. After all, audiences are drawn to influencers because of their expertise. If a celebrity endorses your company, for example, followers are more likely to believe what they say, which might speed up the customer process.
Achieve measurable Outcomes
It's tempting to believe that influencer marketing is solely focused on the top of the funnel. Influencers, on the other hand, can assist your team in doing much more than gaining more followers or increasing impressions and engagement.
Influencers and businesses can often work together on lead generation, sales, and other conversions. Set expectations and discuss measurements before making a pitch or launching a campaign to ensure everyone is on the same page.
Find Instagram Influential Creators
Instagram is home to a plethora of creators from all walks of life. To begin identifying possible business partners, follow the steps below.
Search Instagram Influencers on the Explore Page
- Check Most Popular Posts for Specific Hashtags
- Look at Your Brand's Followers
- Conduct a Search on Google
- Monitor Brand Mentions to Find Top Fans
- Can u just change the phrases and then put it in the document
- Check the List of Top 1000 Instagram Influencers
- Use Dedicated Tools and Platforms
Should consider starting with a Hashtag?
To go to the Explore tab, open the Instagram app and tap the magnifying glass symbol. Type a hashtag that is relevant to your business and industry into the search bar. To access the hashtag search page, tap the one you typed from the search results.
Hundreds of the most popular posts and clips with the hashtag are automatically shown on Instagram. Scroll through the top material and tap to see posts that catch your eye and are relevant to your brand.
It's possible that some of the posts are from businesses or retailers. However, many of them could come from influencers who could be excellent business partners. You don't have to go all the way yet. If you come across a post from a creator who seems like a good fit, touch the bookmark icon to save it for later.
You can also seek the hashtag under the Reels page if you're looking to collaborate with creators for short-form videos. It's also a good idea to follow essential tags for your business or sector from the hashtag page. You'll see relevant material from producers in your Instagram feed this way, and you'll be able to continue to build a list of possible collaborators. Additionally, you could employ the services of an online marketing agency to refer the top collaborators in your industry and location.
Then return to your hashtag search and tap a few of the relevant tags, then repeat the process. It's a good idea to browse down the list to see hashtags with less traffic because specialty tags are more likely to be used by artists.
Benefits of using Instagram location tags
It's also useful to search location tags on Instagram if your company has a physical site or a presence in a local community. This allows you to locate local influencers and narrow down your search significantly.
Return to the Explore tab and press the map icon in the upper-right corner to search location tags. Then tap the magnifying glass button and type in your company's name. You may then utilize the method above to select possible partners by scrolling through the list of top content.
Keep in mind that the location tag, not your professional account's tag, determines the search results. You may see content from your company in the top content feed, but you're also likely to see popular articles from notable creators. Do you have any local rivals? You may use the same method to look for competitors' location tags and creators who have written about them.
Because tagged content is public, you can also look at your competitors' profiles to see what they've been tagged in. This strategy can assist you in identifying (and eventually befriending) influencers in your niche who are competitors' supporters. Next, go through your DMs to see if there are any messages from creators who have tagged you or shared their material with you. To keep track of potential partners, press the flag icon at the top of any DM.
After you've reported one or more creators, go to your DMs and press the Filter link to only see the flagged messages. You'll be able to simply find chats with creators this way. However, bear in mind that the filter only shows talks that have been active in the last 30 days, so it's only useful for keeping track of current chats.
Advantage of social listening tools
Instagram will notify you if there is a lot of content that mentions your company. However, if the original creator does not tag you, it will not appear in your tagged content tab or DMs.
You can use a social listening service to locate content that mentions your company but doesn't have a tag. Instead of utilizing your Instagram account, you might look for posts that mention you in the caption or spell out your company's name.
Tap to save posts that reference your company once you've found them. It's a good idea to put them in a separate category just for potential collaborators so you can keep track of who you want to contact.
You may set up customized notifications for brand mentions on Instagram and other platforms using a social listening service like Mention, for example. You can enter as many variations of your company name (including misspellings) as you want to find as many mentions as feasible. You don't have to worry about missing anything because the program automatically finds and alerts you to mentions.
View Influencer Marketing Resources?
Instagram disclosed in October 2021 that it is testing solutions to improve the influencer search process. Tools for identifying producers, validating their profiles, and connecting via a separate partnership DM folder are among the branded content features under discussion.
However, until these tools become available, an influencer marketing platform can help you expedite your research and uncover producers. Each step of the procedure can be made easier with the help of these paid solutions. They have sophisticated search engines that can help you locate influencers based on keywords, themes, locations, or audience sizes.
They can also show engagement statistics and assess the quality of influencers' audiences, allowing you to prioritize collaborations with seasoned artists. These solutions can also make it simpler to maintain a database of potential creators in one central location. You can use a service like BuzzSumo to look for influencers based on keywords. Then you can look through the list for creators who have high Instagram authority scores, which is a metric that can help you find the most important people on Instagram.
Collaborate with Influential Creators
After you've completed your preliminary research, make a shortlist and begin contacting your top choices. Let's take a look at how to develop relationships with influencers and how to construct successful influencer campaigns.
Connections With Potential Influencers
Most of the time, it's best to avoid pitching influencers as soon as you locate them. Naturally, creators must analyze your company in the same way that you have—which means they must be sure that your company is a suitable fit for their audience. Rather than diving directly into an influencer marketing negotiation, start by building a relationship.
You may learn a lot about creators by looking at the content they post. However, simply ingesting their information results in a one-way interaction. Regularly comment on the material of your favorite producers to reflect your company's personality.
Tools to Track Influencers
You can track creators and organize messages through your paid platform of choice if you use an influencer marketing tool for pitches and campaigns. However, if you prefer to establish relationships using native tools, you have a number of options in addition to the Instagram app.
Creator Studio, like the Instagram app, allows you to prioritize messages from specific creators. However, Creator Studio also allows you to add labels to talks in order to better track people. For example, you can categorize influencers depending on their position on your shortlist or the campaign for which you believe they would be most effective.
Make a Plan For Influencer Campaigns?
Consider what kind of material you'd like influencers to produce. Instagram freebies, for example, can help you build your audience, whereas lifestyle features can help you persuade people to think about making a purchase. Decide on the content format (for example, articles, reels, or stories) as well as the money you have available. Consider whether and how Instagram advertisements will fit into your strategy, as running ads with creator material may require additional rights. This data is crucial for pitching creators and obtaining the resources you'll need to make your campaign a success.
Consider your campaign's goals, such as a specific number of new followers or a certain amount of revenue from sales, as you crunch budget-related data.
Be open about your objectives so that the creators with whom you collaborate are aware of how you measure success. Given the size of their audience, the amount of material they plan to publish, and similar results they've achieved in the past, experienced influencers should be able to determine whether your objective is reasonable.
Make a pitch
You can pitch influencers and ask them to work with you once you've figured out all of the elements of your influencer campaign. You can pitch them in DMs and utilize Instagram's native branded content features to designate any sponsored material with the Paid Partnership label.
You can also manage agreements and payments through influencer marketing platforms. You can create campaigns and define the type of creator you want to work with using tools like #paid. After that, the platform connects you with creators and streamlines the pitching, approval, and payment procedures for you.
Evaluate the campaign's success
Measuring campaign success is pretty simple if you utilize an influencer marketing platform like #paid. It keeps track of crucial metrics like reach and cost per result so you can be sure you're receiving a good return on your investment.
However, if you run influencer campaigns manually, you'll need to prepare ahead in order to effectively measure and attribute results. If you wish to link audience growth to an influencer collaboration, for example, you should start with a monthly account growth benchmark.
It's a good idea to offer custom promo codes or URLs to each producer if you want to attribute sales and earnings. You'll be able to credit outcomes to the appropriate influencer, correctly track income, and discover producers with whom you'd like to collaborate on future initiatives.
Finding notable Instagram creators necessitates a careful balancing of time, money, and resources. However, partnering with Instagram influencers or a Social Media Management Agency may be a very effective strategy for expanding your brand if you take the time to build relationships, set reasonable targets, and conduct engaging campaigns. Contact Prism Digital at email@example.com for more information and free consultation.
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth