Table Of Contents
- What Is The March 2023 Core Algorithm Update?
- How Will the Update Affect Websites?
- What Can You Do to Prepare for the Update?
- How Can You Recover from the Update if Your Website Is Negatively Impacted?
- How PRISM Digital Can Help You?
Google is undoubtedly the most popular and widely used search engine in the world, with over 5 billion searches conducted every day. As such, Google's search algorithm updates are of significant importance to website owners and digital marketers alike. These updates can have a significant impact on website rankings and traffic, and failing to keep up with them can lead to significant losses in both.
The most recent update to the algorithm, which rolled out in March 2023, is no exception. As with any core algorithm update, it has the potential to significantly impact website rankings and visibility. In this blog post, we will take a closer look at the March 2023 core algorithm update, what it means for website owners and digital marketers, and how you can prepare for its impact.
What Is the March 2023 Core Algorithm Update?
A core algorithm update is a significant change made to the underlying search algorithm that Google uses to rank websites in its search results. Unlike other updates, which may focus on specific areas such as site speed or mobile-friendliness, core updates aim to improve the overall quality of search results for users.
The March 2023 core algorithm update will focus on improving the quality and relevance of search results by changing the way Google evaluates websites. While Google has not yet released specific details about the update, it is expected to prioritize websites that provide high-quality, relevant, and user-focused content.
The changes made to search ranking factors in the update are likely to have a significant impact on website rankings and traffic. Website owners and digital marketers need to understand these changes and take proactive steps to prepare for the update's impact.
How Will the Update Affect Websites?
The March 2023 core algorithm update is expected to have a significant impact on website content and user experience. Websites that prioritize quality and relevance in their content are likely to see a boost in rankings and traffic, while those that rely on low-quality or irrelevant content may experience a drop in rankings.
In addition to content quality, the update may also affect website security and mobile-friendliness. Google has previously indicated that these factors are important ranking signals, and it is likely that the March 2023 update will prioritize websites that meet these standards.
Website owners and digital marketers should ensure that their websites are secure and mobile-friendly by implementing best practices such as using SSL certificates, optimizing images and videos for mobile devices, and using responsive web design.
Another potential impact of the March 2023 update is on website visibility in featured snippets and rich results. Featured snippets are the highlighted snippets of information that appear at the top of Google search results, while rich results are enhanced search results that include additional information such as images, reviews, and ratings.
While it is not yet clear how the update will affect these features, it is likely that Google will prioritize websites that provide high-quality, relevant, and accurate information in these formats.
What Can You Do to Prepare for the March 2023 core algorithm Update?
With the March 2023 core algorithm update on the horizon, website owners and digital marketers should take proactive steps to prepare their websites for the changes ahead. Here are some best practices for website optimization to help you get started:
Prioritize Content Quality and Relevance
As mentioned earlier, the update is likely to prioritize websites that provide high-quality and relevant content. Ensure that your website content is up-to-date, informative, and addresses the needs and queries of your target audience.
Improve Site Speed and Performance
Site speed and performance are important ranking factors that affect both user experience and search engine visibility. Optimize your website speed and performance by using a content delivery network (CDN), compressing images and videos, and minimizing HTTP requests.
Focus on User Experience
User experience is a key factor in website success, and it is likely to be an important ranking signal in the March 2023 update. Improve user experience by ensuring that your website is easy to navigate, has a clear call-to-action, and is optimized for mobile devices.
Conduct a Website Audit
A website audit is an essential step in preparing for the update. Conduct a comprehensive audit of your website to identify areas for improvement, such as broken links, duplicate content, and missing meta descriptions.
Monitor and Track Website Performance
After the update is rolled out, monitor and track your website performance to identify any changes in rankings, traffic, and user behavior. Use tools such as Google Analytics and Search Console to track key metrics and make adjustments as needed.
How Can You Recover from the Update if Your Website Is Negatively Impacted?
Even with the best efforts to prepare for the March 2023 core algorithm update, it is possible that your website may experience a drop in rankings or traffic. Here are some steps you can take to recover from the update:
Analyze Website Data and User Feedback
The first step in recovery is to analyze your website data and user feedback to identify issues that may be contributing to the drop in rankings or traffic. Look for patterns in user behavior, such as high bounce rates or low time on site, and use tools such as Google Analytics to identify potential issues.
Identify and Address Technical Issues
Technical issues, such as broken links, duplicate content, or slow loading speed, can negatively impact website rankings and traffic. Use website auditing tools to identify technical issues and take steps to address them.
Focus on Content Relevance and Quality
The March 2023 update is expected to prioritize websites with high-quality, relevant content. Review your website content and ensure that it is up-to-date, informative, and addresses the needs of your target audience.
Create a Recovery Plan
Once you have identified the issues impacting your website, create a recovery plan that outlines the steps you will take to regain lost visibility and traffic. The plan should include specific goals and metrics, such as a target increase in traffic or rankings, as well as strategies for achieving those goals.
Implement Recovery Strategies
Finally, implement the recovery strategies outlined in your plan. This may include making technical updates to your website, improving the relevance and quality of your content, or implementing new marketing strategies to increase visibility and traffic.
How PRISM Digital Can Help You?
PRISM Digital is a leading digital marketing and SEO company in Dubai, with years of experience in helping businesses improve their online presence and visibility. Here are some ways PRISM Digital can help you prepare for and recover from the March 2023 core algorithm update:
Technical SEO Audit:
Our team can conduct a comprehensive technical SEO audit of your website to identify any technical issues that may be negatively impacting your website rankings and traffic.
We can help optimize your website content to ensure it is high-quality, relevant, and engaging for your target audience, which will improve your chances of ranking well in search engine results pages.
Our team can assess the mobile-friendliness of your website and recommend changes to improve the user experience for mobile users, which is an important ranking factor in the March 2023 update.
Website Speed Optimization:
We can help optimize the speed and performance of your website, which is another important ranking factor in the March 2023 update, to ensure a positive user experience.
Recovery Plan and Implementation:
If your website experiences a drop in rankings or traffic after the March 2023 update, our team can create a recovery plan tailored to your specific needs and implement recovery strategies to help regain lost visibility and traffic.
To Sum It Up
The March 2023 core algorithm update is expected to have a significant impact on website rankings and visibility. Website owners and digital marketers need to understand the changes in the search ranking factors and take proactive steps to prepare for the update's impact. Websites that prioritize quality, relevance, and user experience are likely to see a boost in rankings and traffic, while those that rely on low-quality or irrelevant content may experience a drop in rankings.
To prepare for the update, website owners and digital marketers should prioritize content quality, improve site speed and performance, focus on user experience, conduct a website audit, and monitor and track website performance.
In case of a negative impact, it's essential to analyze website data and user feedback, identify and address technical issues, focus on content relevance and quality, and create a recovery plan. By following these best practices, website owners and digital marketers can stay ahead of the curve and ensure that their websites remain visible and competitive in search results.
Prism Digital can help you recover from the March 2023 core algorithm update by conducting a technical SEO audit, optimizing your website content, assessing mobile-friendliness, optimizing website speed, creating a recovery plan, and implementing recovery strategies.
Contact us today to learn how we can help improve your online presence and ensure the long-term success of your website.
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth