Real results and tangible impact, explore our key case studies
Case Studies
Growing Save In Gold as a Fintech Gold Platform's Digital Reach in the UAE's Competitive Precious Metals Market
Save In Gold is the UAE's first dedicated platform for buying 24K gold bars and fine silver. It is a Shariah-compliant, ISO-certified fintech product that lets investors purchase, store, and track physical precious metals through a mobile app and eCommerce platform. Operating out of Dubai's Gold Centre with physical presence at the Sahara Centre, the brand is positioned at the intersection of traditional gold culture and modern financial technology.
In a country where gold is not just a commodity but a cultural institution, the opportunity is significant but so is the competition. Established financial platforms, physical gold traders, and global commodity apps were all competing for the same high-intent UAE investor audience. Save In Gold had a strong product and a growing user base, but its digital presence needed to match the ambition of the platform and the scale of the market.
Prism Digital took over the full digital management for website and app, paid media, SEO, and social to build the brand awareness, organic visibility, and paid acquisition channels that a growth-stage fintech platform needs to compete in the UAE.
Responsive website design for UIB's CRM systems
United Insurance Brokers (UIB) Middle East, a part of the globally renowned UIB Group, approached Prism Digital in 2023 to completely revamp their digital presence. Even though UIB is a big player in the insurance and reinsurance business, their old website and lack of social media activity were making it hard for them to get new leads and interact with current clients. Prism Digital was tasked with redesigning their website, redefining their brand identity, integrating CRM systems, and boosting online performance.