Table Of Contents
- What are the steps to verify your Facebook page?
- What are the must haves for your page to get verified?
- What happens if the Facebook page verification application gets declined?
- What to do if your application gets declined?
With over 1 billion users on Facebook, it becomes harder to stand out. It can be very frustrating trying to stand out yet still not getting the engagement you deserve. Getting your Facebook account verified is one way of standing out. If you haven’t heard already, according to Facebook, if you have an unverified page or profile it could lead to lower reach, fewer Page Post Interactions, and even fewer Page Likes.
Getting your Facebook page or account verified can be incredibly useful. It can be time-consuming to gain followers on Facebook, but once you gain just a few, the friends of your friends will start checking out your page too. Moreover, it will make your page look more professional and improve your page credibility.
Facebook page verification is no longer exclusive just for famous accounts. Everybody can now get their Facebook accounts verified. Although the blue “verified” badge proves that an account is actually owned by an individual or business, not all pages are privileged to have it.
One key reason why verifying the account is necessary is to prevent spam. Spams are a huge problem on Facebook. One of the main reasons is due to fake accounts, which people use to spread unwanted content, adverts, and generally annoy users. Facebook has gone to great lengths to help prevent this by introducing features that make it more difficult for spammers to operate.
It’s like a rite of passage: everyone who has a Facebook page wants their account to be verified as blue—for whatever reason. But if getting verified was as easy as it sounds, we would all have blue verified accounts already.
Getting your Facebook page or account verified is indeed tricky. Despite the growing popularity of Facebook, getting that little blue checkmark next to your name can prove to be extremely difficult. It is not as simple as sending an email or two. There’s a whole waiting game involved and there are several steps along the way. But once you’re account or page is verified, you would quickly notice the rewards in terms of increased reach, increased engagement, and more.
If you didn’t know, Facebook also offers gray checkmark for pages that are not in the ‘public interests’ category.
Now the question is, how do you actually get your page verified? This step by step guide would help you in the process and make it a bit easier for you to get that tick mark.
Fill out the Facebook’s form
First of all, you’ll have to go to the Facebook verification request page and fill the form. Wait for Facebook’s response after submitting the form. You will be asked to do two things.
You’ll have to upload an official document for your or your business’s identity.
Answer a series of questions
These questions would identify if your page were of public interest or not. Facebook would use different metrics to identify if your page or profile fulfills the Facebook criteria and is of interest to the general public.
It will be a thorough process so be sure to submit authentic proof of who you are. Facebook is looking for concrete proof that you’re exactly who and what you are claiming to be.
Here are a few tips to successfully complete the form of verification which is one of the steps to get approved for a verified account.
Specify if it is a Facebook profile that you want to verify or a Facebook page
If you are trying to verify a business or company account, you’ll select Page and if it is a personal profile for a celebrity, influencer, etc. You’ll select Profile.
You’ll have to upload an official document to prove that the particular page you’re trying to verify is connected to the company or personality that it is representing.
A few must haves for your page:
- Cover photo
- Profile photo
- Name, following Facebook’s guidelines
A government document, e.g., an ID or driver’s license would be needed. Read the guidelines and the requirements before uploading in order to avoid rejections or revisions.
For corporate pages or the pages not representing a person, the requirement would be to submit tax documents or articles of incorporation.
Choose the correct category of your company or brand
It is really important to choose the correct category for your business. The reason is that Facebook identifies if you have enough influence in the category or not. If you choose the wrong category, you won’t have any standing and Facebook might eventually reject your application. Be sure to also select the correct region your brand or company operates in.
You will also be selecting your primary audience. This would allow Facebook to understand why your page should be verified.
Add all the relevant information including articles, links, profiles
Giving all the relevant links for your accounts, website, or articles, etc. would allow Facebook to get to know you better and find reasons why your account or page should be verified. It would solidify your standing in the market.
One thing to note here is that if you have multiple accounts with significant traffic, the chances of your account getting approved increase manyfold.
Send the application
Once you’ve sent the application, the only thing that you can do is wait for Facebook’s response. You will be notified once the review process by Facebook has begun.
You should know that it takes time to complete the Facebook page review process, especially for large businesses because Facebook’s team digs deep and manually check your documents and confirm their authenticity.
What happens if your application gets declined?
A lot of applications get rejected and just because you fulfill the bare minimum criteria doesn’t guarantee verification. Chances of rejection are still huge even if you match the minimum criteria for verification.
Facebook might not even clarify the reason for rejection and if that happens, you’ll have to wait for 30 days to send another request.
The good thing about it is that you’ll get 30 days to focus on the areas in which you are lacking or where improvement is needed. This would increase your chances of success when you apply next time.
What to do if your application gets declined?
- Firstly, you can reach out to Facebook support and try to get a general understanding of why your application got rejected. If you can get some ideas from there, it would be easier for you to pinpoint the areas you need to focus on.
- Try creating high quality and engaging content, increasing your Facebook market efforts, and posting more frequently.
- Work on your author’s bio and optimize your website for better ranking. Ask yourself this question, when a Facebook representative searches for you on the internet, what do they find? And work from there.
- Increase your presence on social media channels such as Instagram, Twitter, TikTok, and others.
These steps would improve your chances of getting approved. You should be doing all the aforementioned practices anyway but especially after a rejection, if you want to apply again, you’ll really have to ramp up your efforts in order to make progress.
This is it for today’s blog. I hope you liked reading it and that you’ve learned something about getting verified on Facebook and some general best practices as well. If you have any questions, reach out to me and I will get back to you as soon as possible.
If you want to get your corporate Facebook account verified or if you want to authenticate your personal brand on social media, contact Prism, Digital, the best social media marketing agency in Dubai and our social media experts will guide you through the process, and help you get that blue tick in no time.
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth