Best Ways to Use Snapchat for Your Small Business 2021
What Is Snapchat?
Snapchat is a social media platform headed by the co-founder Evan Spigel. It is a mobile app that is compatible with both android and iOS devices. The app was created with the basic concept of sharing a picture, video or a text that by default becomes unavailable to the receiver after a certain period.
This form of interaction was created to keep the conversation, flowy, natural and temporary. It began with sharing one-on-one photo sharing between individuals which later incorporated businesses into the picture. Today, one can create and share multitudes of media such as short videos, live video chats, messaging and various avatars of oneself on an aspect of Snapchat known as ‘story’ on the platform.
How Is Snapchat beneficial?
Social media management platforms are no longer built with the mindset of bridging the gap between two people. It is built keeping in mind that these platforms need to be accessible for businesses, advertising as well as marketing purposes.
A few ways in which Snapchat can be beneficial are:
- Top Of Mind Recall … forever: There is so much content to read, listen and watch today that it is easy for your company’s content to get lost. Furthermore, the attention span of the viewer today has dropped from 12 seconds to 8 seconds. This means that innovation and creativity are what is going to get the audience’s attention today and hold it there. Staying on top of mind is a necessity for businesses to get successful, and this is where social media platforms like Snapchat come into the picture.
- Creatively Build Brand Awareness: Brands are finding innovative ways to market their brands, and social media is a brilliant place to display your creativity. With things like filters, stories and discovery, Snapchat is a platform that gives brands ample of options to display their creativity and promote the business.
- Create User-Generated Feed: User-generated feed refers to the field that the users build promoting the brand instead of the brand promoting itself. Snapchat, along with influencers, can help business build a great user-generated feed that works in favour of the company.
- Snapchat Advertising: Snapchat campaigns across the years have displayed its various advertising capabilities that were missed by companies unaware of the same. Those that made use of it, such as [Taco Bell Cinco De Mayo] and [Doritos] experienced its benefits on their brand.
How to make the best use of Snapchat for your business?
- Regular Posting Of Stories: One your business is on Snapchat you need to ensure that it is active and remains so every single day. The best way to do this by adding content to your story every day as the ones that you post disappear after 24 hours. Add fresh content to your story every day so that your target audience always has something to look forward to.
- Create A Personalised Filter: Snapchat has built-in varied types of filters into its platform. Users like to post selfies with different filters on it. Create a filter that resonates with the audience and remains in the minds of the user they can associate with your business. For example, Gatorade used this strategy during Super Bowl 50, and it turned out to be a successful Snapchat campaign to be on the record.
- Post Content Relevant To The Business: Your snaps need to be images that are relevant to the business you are looking to promote. Uploading random and unrelated content will hardly help your business. You could speak of anything under the sun on social media marketing platforms, so long as it is related and about your business.
Why is Snapchat Amazing for your Marketing
Snapchat is growing in popularity, and your company needs to join this bandwagon if it hasn’t already. Once your account is active, engagement is what will drive traffic to your profile. Snapchat and any other social media platform are used to make your business better to bring in more sales. Use the tips provided above and start engaging with your audience. What are you waiting for?
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About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth
