Introduction
Pigeon Arabia, a leading brand in the mother and baby care industry, approached Prism Digital to build a robust, scalable, and mobile-responsive bilingual Progressive Web App (PWA). Known for its quality prenatal and daycare products, Pigeon aimed to enhance its digital presence, boost online sales, and create a seamless shopping experience. The task was to make an e-commerce platform that was easy for people to use, opened quickly, and had a lot of visual appeal to show off their wide range of products.
Pain Points
1. Outdated Branding
Pigeon's high-quality brand image wasn't reflected in its digital presence, which caused a disconnect between how customers saw the company and how good its products were.
2. No E-Commerce Integration
Pigeon lacked a dedicated online storefront with a secure payment gateway, making it difficult for customers to make direct purchases.
3. Mobile Usability Issues
The website had poor mobile responsiveness, resulting in a frustrating experience for users browsing or shopping on smartphones and tablets.
4. Complicated User Journey
A complicated browsing structure and a long checkout process made it harder for people who wanted to buy to convert and caused needless stress for potential buyers.
5. Language Accessibility
There was an urgent need for a bilingual platform to serve both Arabic- and English-speaking audiences, crucial for market penetration in the UAE.
Solutions
Responsive PWA Development
We developed a mobile-responsive bilingual Progressive Web App tailored to Pigeon's audience in the Middle East, ensuring fast load times and smooth navigation.
Results
Website Performance
With a 93% efficiency score, the website got an A on GTmetrix, which means it loads very quickly and is well optimized.
User Experience
The ordering process was made easier by adding fewer steps. This made shopping more enjoyable overall and decreased the number of carts that were abandoned.
Page Speed
The website scored 91% on Google PageSpeed Insights, ensuring fast load times across all devices.
Traffic Growth
The number of site hits went up by 230%, making the business much more visible online and getting customers more involved.
Technical Optimization
The optimized architecture and high-performance development contributed to a 93% GTmetrix score, supporting long-term digital scalability.
Conclusion
Prism Digital successfully delivered a high-performance, user-friendly e-commerce platform for Pigeon Arabia that met the client’s goals and enhanced their digital footprint. The new language PWA not only made the site easier to use and faster, but it also got a lot more people to visit, which sets the stage for long-term growth online.
Key Metrics
93% GTmetrix performance score
91% Google PageSpeed score
230% increase in site visits
Simplified order process with fewer steps
Fully responsive bilingual PWA developed
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