Introduction
Rozella Real Estate is the best real estate agency in Dubai. They offer both local and foreign clients the best real estate business possibilities. Known for its market expertise and high-return investment options, Rozella approached Prism Digital to revamp its digital presence. The goal was to build a modern, mobile-friendly website that would elevate the visibility of luxury property listings, increase user engagement, and drive more qualified leads through enhanced search functionality and user experience.
Pain Points
1. Outdated Design
The old Rozella website didn't work well on smartphones and computers because it had an out-of-date style and wasn't mobile-friendly.
2. Low Engagement
It was hard for users to find relevant items quickly because the property search tool wasn't working well or making sense.
3. Poor Search Functionality
The property search feature was inefficient and unintuitive, making it difficult for users to find relevant listings quickly.
4. Rigid Content Management
Not being able to change or manage website content quickly and easily limited the marketing team's ability to be responsive and flexible.
5. Weak Listing Visibility
Premium property listings were not effectively highlighted, reducing their visibility and impact among potential high-value clients.
Solutions
Headless WordPress CMS
We developed the website using a headless WordPress CMS, allowing for fast, flexible, and scalable content management, free from traditional development limitations.
Results
GTmetrix Performance
The site got an A rating on GTmetrix, which shows how fast and well-optimized it is.
Google Page Speed
The website scored 91% on Google PageSpeed Insights, ensuring quick loading times and improved user experience.
Traffic Growth
Website visits increased by 61%, reflecting a significant rise in visibility and user interest.
User Journey Optimization
We implemented a streamlined lead capture and order process with minimal steps, improving conversion potential and user satisfaction.
Conclusion
By delivering a cutting-edge, performance-optimized website, with the help of Prism Digital, Rozella Real Estate was able to better show off its collection of high-end properties and get a lot more traffic and leads. This case study shows how great Prism Digital is at building websites for real estate businesses by using cutting-edge technology and strategic design.
Key Metrics
A rank on GTmetrix
91% score on Google PageSpeed
61% increase in website visits
Simplified multi-step user order process
Headless WordPress CMS for flexible content updates
Related Case Studies
Increase website visits to Story Rabat Hotel
Story Rabat, a luxury boutique hotel known for its stylish design, contemporary concept, and unique experiences, is located in the picturesque Seychelles Islands. Story Rabat suffered from poor web exposure and little organic traffic in spite of its unique services. Through a customized SEO approach, Prism Digital helped the hotel improve its search engine results, get higher quality traffic, and attract more direct orders.
Story Seychelles Hotel - Boost Performance with an Integrated SEO Strategy
Story Seychelles, a luxurious 5-star boutique resort nestled on the beachfront of northwest Mahé in the Seychelles, partnered with Prism Digital to improve its online visibility and attract more travelers. Despite offering an exceptional experience for honeymooners and tourists alike, the resort was struggling to rank for key travel and hospitality search terms. Story Seychelles aimed to increase its visibility on Google and other search engines for keywords related to boutique hotels, honeymoon destinations, and Seychelles travel in order to drive more qualified traffic to its website.
Maudsley Health - SEO Strategies for the Healthcare Industry
Maudsley Health, a top medical center in Abu Dhabi that offers advanced teeth and skin care, asked Prism Digital to help it become more visible online and move up in the search engine results. Despite having cutting-edge equipment and internationally accredited services, the clinic’s newly revamped website had little to no visibility on Google and failed to appear for key healthcare-related “near me” searches. Prism Digital was tasked with boosting its organic presence, improving website authority, and driving qualified traffic to its site.
Launching the Buraq App - Successful Advertising Campaigns
Buraq is a smart app for planning rides that lets you get cheap, safe, and comfortable rides with the touch of a button. Featuring a fleet of well-maintained vehicles driven by professional chauffeurs, Buraq caters to daily commuters seeking premium travel experiences. The brand approached Prism Digital to launch the app in a highly competitive UAE market, specifically targeting medium to high-end users in Sharjah. The goal was to generate strong brand awareness and drive a significant number of app installs during the launch phase.
Subscribe
Join our newsletter to stay up to date on features and releases.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
