Launching the Sharrai app | Campaigns reach over 8 million people
Introduction
Sharrai Advertising, in collaboration with Souq Al Haraj in Sharjah, launched the Sharrai App — a car buying platform that provides users with access to a vast database of classified cars. The client approached Prism Digital with the goal of launching the app through a high-impact multichannel campaign that combined digital and outdoor marketing. The key objective was to generate significant brand awareness, drive mass engagement, and stimulate app installs in a highly competitive automotive market.
Pain Points
Brand Visibility Challenges
Sharrai faced a significant hurdle in building brand awareness within the highly saturated automotive app market, where standing out among established players was a major concern.
Zero Digital Presence
The client had no prior digital footprint, meaning there was no existing audience or online engagement to leverage at the time of launch.
Urgent Install Targets
There was an immediate need to drive a large number of app installs within a tight and critical launch window, placing pressure on campaign timing and performance.
Engagement & Trust Building
To sustain momentum, the brand needed strong user engagement strategies that could quickly build trust and generate genuine user interest.
Need for 360° Visibility
Sharrai required a blended marketing approach to ensure strong visibility both online and offline, maximizing reach across multiple touchpoints.
Solutions
Multichannel Campaign Execution
We executed a fully integrated campaign leveraging both digital platforms and traditional outdoor marketing channels to amplify reach and impact.
Results
App Launch Execution
Successfully launched the Sharrai App across all digital and traditional platforms in the UAE.
Audience Reach
Reached 8.6 million people within just 1 month.
Ad Engagement
Generated over 600,000 engagements through digital ad campaigns.
App Installs
Achieved 1,634 installs during the 1-month launch campaign.
Multichannel Impact
Leveraged both online and outdoor media to maximize campaign exposure and performance.
Conclusion
Sharrai Advertising was able to make a big splash in the automotive app market thanks to Prism Digital's planned multimedia approach. By using both digital and public advertising, we went above and beyond our performance goals and gained a lot of new users and raised awareness in just one month. This campaign shows that Prism Digital can start and grow mobile apps with strong marketing plans that are adapted to the needs of each industry.
Key Metrics
8.6 million people reached in 1 month
600,000+ ad engagements
1,634 app installs during the campaign
Multichannel presence: digital + outdoor advertising
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