Launching the Sharrai app | Campaigns reach over 8 million people

Introduction

Sharrai Advertising, in collaboration with Souq Al Haraj in Sharjah, launched the Sharrai App — a car buying platform that provides users with access to a vast database of classified cars. The client approached Prism Digital with the goal of launching the app through a high-impact multichannel campaign that combined digital and outdoor marketing. The key objective was to generate significant brand awareness, drive mass engagement, and stimulate app installs in a highly competitive automotive market.

Pain Points

1. Brand Visibility Challenges

Sharrai faced a significant hurdle in building brand awareness within the highly saturated automotive app market, where standing out among established players was a major concern.

2. Zero Digital Presence

The client had no prior digital footprint, meaning there was no existing audience or online engagement to leverage at the time of launch.

3. Urgent Install Targets

There was an immediate need to drive a large number of app installs within a tight and critical launch window, placing pressure on campaign timing and performance.

4. Engagement & Trust Building

To sustain momentum, the brand needed strong user engagement strategies that could quickly build trust and generate genuine user interest.

5. Need for 360° Visibility

Sharrai required a blended marketing approach to ensure strong visibility both online and offline, maximizing reach across multiple touchpoints.

Solutions

Multichannel Campaign Execution

We executed a fully integrated campaign leveraging both digital platforms and traditional outdoor marketing channels to amplify reach and impact.

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Results

App Launch Execution

Successfully launched the Sharrai App across all digital and traditional platforms in the UAE.

Audience Reach

Reached 8.6 million people within just 1 month.

Ad Engagement

Generated over 600,000 engagements through digital ad campaigns.

App Installs

Achieved 1,634 installs during the 1-month launch campaign.

Multichannel Impact

Leveraged both online and outdoor media to maximize campaign exposure and performance.

Conclusion

Sharrai Advertising was able to make a big splash in the automotive app market thanks to Prism Digital's planned multimedia approach. By using both digital and public advertising, we went above and beyond our performance goals and gained a lot of new users and raised awareness in just one month. This campaign shows that Prism Digital can start and grow mobile apps with strong marketing plans that are adapted to the needs of each industry.

Key Metrics

8.6 million people reached in 1 month

600,000+ ad engagements

1,634 app installs during the campaign

Multichannel presence: digital + outdoor advertising

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Location: Prism Digital Marketing Management LLC Latifa Tower, Office No. 604 - West Wing World Trade Center 1, Sheikh Zayed Road Dubai, UAE

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