Strategy to reach over 20 million with event marketing | SIFF

Introduction

The Sharjah International Film Festival for Children and Youth (SIFF), organized by FUNN—a Sharjah Government initiative—collaborated with Prism Digital to promote its 2021 edition. Aimed at children and youth, the festival sought to expand its audience reach, drive sign-ups, and connect with its ideal demographic through a well-defined and targeted digital strategy. With a loyal community already in place, SIFF needed a digital partner to help amplify its reach and engagement online.

Pain Points

1. Low Event Awareness

There was limited awareness of the 2021 SIFF edition among the broader target audience, leading to low public anticipation and reduced online buzz around the event.

2. Lack of Youth Outreach Strategy

The festival lacked a targeted digital strategy to effectively reach and engage children and youth, who were the primary audience for the event.

3. Poor Digital Engagement

Previous digital campaigns had generated low interaction and participation, failing to create meaningful connections with the intended audience.

4. Insufficient Sign-Ups

There was a strong need to increase sign-ups and conversions to demonstrate the success of the event launch and attract key stakeholders and sponsors.

Solutions

Omnichannel SEM Campaign

We developed a full advertising plan that included Google, YouTube, and several social media sites, with a focus on how younger people use technology.

Get In Touch

Results

Campaign Reach

Our omnichannel SEM campaign reached over 20 million people, significantly expanding awareness and visibility for the 2021 edition of SIFF.

Ad Engagements

The campaign got more than 750 direct comments on Google, YouTube, and social media sites, showing that the target group was very involved.

Conversions

We generated over 29,000 conversions, driving a substantial increase in sign-ups and participation for the festival.

Conclusion

Prism Digital was able to get the word out about the 2021 Sharjah International Film Festival to the right people by using a well-thought-out and highly focused SEM approach. We raised a lot of publicity, got a lot of people to sign up, and solidified SIFF's place as the best culture event for young people in the UAE by using a multichannel approach and strategic audience targeting.

Key Metrics

20M+ people reached

750+ ad engagements

29,000+ conversions

Related Case Studies

Increase website visits to Story Rabat Hotel

Story Rabat, a luxury boutique hotel known for its stylish design, contemporary concept, and unique experiences, is located in the picturesque Seychelles Islands. Story Rabat suffered from poor web exposure and little organic traffic in spite of its unique services. Through a customized SEO approach, Prism Digital helped the hotel improve its search engine results, get higher quality traffic, and attract more direct orders.

Story Seychelles Hotel - Boost Performance with an Integrated SEO Strategy

Story Seychelles, a luxurious 5-star boutique resort nestled on the beachfront of northwest Mahé in the Seychelles, partnered with Prism Digital to improve its online visibility and attract more travelers. Despite offering an exceptional experience for honeymooners and tourists alike, the resort was struggling to rank for key travel and hospitality search terms. Story Seychelles aimed to increase its visibility on Google and other search engines for keywords related to boutique hotels, honeymoon destinations, and Seychelles travel in order to drive more qualified traffic to its website.

Maudsley Health - SEO Strategies for the Healthcare Industry

Maudsley Health, a top medical center in Abu Dhabi that offers advanced teeth and skin care, asked Prism Digital to help it become more visible online and move up in the search engine results. Despite having cutting-edge equipment and internationally accredited services, the clinic’s newly revamped website had little to no visibility on Google and failed to appear for key healthcare-related “near me” searches. Prism Digital was tasked with boosting its organic presence, improving website authority, and driving qualified traffic to its site.

Launching the Buraq App - Successful Advertising Campaigns

Buraq is a smart app for planning rides that lets you get cheap, safe, and comfortable rides with the touch of a button. Featuring a fleet of well-maintained vehicles driven by professional chauffeurs, Buraq caters to daily commuters seeking premium travel experiences. The brand approached Prism Digital to launch the app in a highly competitive UAE market, specifically targeting medium to high-end users in Sharjah. The goal was to generate strong brand awareness and drive a significant number of app installs during the launch phase.

Location: Prism Digital Marketing Management LLC Latifa Tower, Office No. 604 - West Wing World Trade Center 1, Sheikh Zayed Road Dubai, UAE

Join our newsletter to stay up to date on features and releases.

By subscribing you agree to our Privacy Policy and provide consent to receive updates from our company.