Introduction
Summervie is a Dubai-based e-commerce brand specializing in stylish beachwear and casual summer outfits. The brand was having trouble getting noticed online, even though it had a lot of trendy, high-quality products. The website received minimal organic traffic and was not ranking for essential keywords, which severely impacted its visibility and sales. Prism Digital, the best SEO service company in Dubai for the e-commerce industry, was brought in to optimize the website, improve its keyword rankings, and generate traffic through both organic strategies and paid advertising.
Pain Points
1. Low Organic Traffic
Summervie had a hard time getting free users to its website, even though it had high-quality clothes to sell. This limited the company's growth and income from non-paid sources.
2. Weak Keyword Rankings
Many high-conversion keywords, including brand-specific and category-level terms, were not ranking well on Google, leading to missed opportunities in capturing ready-to-buy customers.
3. Limited Online Visibility
Summervie had a hard time breaking out in the fashion market because it was very crowded, and its online presence was overshadowed by more well-known brands.
4. Poor Website Health
A technical SEO audit revealed a website health score of just 62%, highlighting issues such as broken links, slow load times, and unoptimized metadata—all of which negatively impacted rankings.
5. Low CTR and Impressions
Below-average click-through rates and views on search engine results pages showed that the brand's meta content wasn't very good, which made it hard to find in search results.
Solutions
Website Optimization
We focused on improving the overall health and performance of the website, addressing on-site issues that were hampering crawlability and ranking potential.
Results
Keywords Ranking
16.63% of the target keywords ranked on the first page of Google in just 4 months
Organic Visitors
In just 30 days, the website received over 8K organic visitors.
Google Search Console
Monthly performance improved to 2.29K clicks and 53.7K impressions.
Website Health Score
Increased from 62% to 99%
Conclusion
Targeted SEO tactics and paid ads were used by Prism Digital to improve Summervie's online exposure. Within just a few months, the e-commerce platform experienced dramatic improvements in keyword rankings, organic traffic, and technical performance. The campaign highlights Prism Digital’s effectiveness in delivering fast and measurable SEO results for the e-commerce sector.
Key Metrics
16.63% of target keywords ranked on Google’s first page
8K+ organic visitors in 30 days
2.29K clicks and 53.7K impressions monthly
Website health score improved from 62% to 99%
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