Introduction
Wellness Center is one of the best medical centers in Abu Dhabi. It provides specialized medical care using cutting-edge technology and meets widely recognized standards for dental and skin care. Despite its advanced facilities and expert team, the center struggled with online visibility after a complete website revamp. With no keyword rankings and poor local search visibility, Wellness approached Prism Digital to implement an effective SEO strategy to increase its online presence and attract more local patients through Google searches.
Pain Points
1. No Google Visibility
The Wellness Center wasn’t showing up on Google for high-intent “near me” and service-related queries, leading to missed patient acquisition opportunities.
2. No Keyword Rankings
None of the core healthcare services ranked in search results for Abu Dhabi, limiting digital reach in the region’s competitive medical market.
3. Unreliable Past SEO
The client expressed deep frustration over the lack of meaningful progress and ROI from their previous SEO agency partnership.
4. Poor SEO Transparency
There was no clear reporting or understanding of what had been done in prior SEO campaigns, leaving the client in the dark.
5. Low Domain Authority
The website suffered from a weak domain authority and an unhealthy site score, which hurt its ability to compete in search rankings.
6. Weak Organic Traffic
Despite offering valuable healthcare services, the website failed to attract organic traffic due to poor SEO fundamentals.
Solutions
Google My Business Optimization
We optimized the Wellness Centre’s Google My Business profile to enhance local search visibility and attract patients searching for nearby healthcare services.
Results
Organic Search Traffic
Organic search traffic went up by 86.25%, which means that the website got a lot more suitable consumers.
Overall Website Traffic
Overall website traffic increased from 13K to 25K visitors per month, nearly doubling the site’s reach and user engagement.
Keyword Rankings
A total of 299 keywords ranked on Google’s first page, enhancing the website’s visibility for key search queries.
Domain Authority
Domain authority improved from 12 to 17 in just 3 months, marking steady growth in the website’s authority and trustworthiness.
Website Health Score
Website health score increased from 40% to 98%, reflecting a substantial improvement in technical performance and SEO readiness.
Website Visibility
Website visibility increased by 9.70%, boosting impressions and organic search exposure.
Conclusion
The Wellness Center's online image was totally changed by the focused SEO approach used by Prism Digital, which resulted in significant increases in organic traffic, search engine ranks, and website health. By addressing both technical and content-related gaps, we positioned Wellness Centre as a trusted healthcare provider in Abu Dhabi’s competitive digital space, driving more patient inquiries and local visibility.
Key Metrics
299 keywords ranked on Google’s first page
86.25% increase in organic search traffic
Overall website traffic increased from 13K to 25K visitors per month
Domain authority improved from 12 to 17 in just 3 months
Website health score improved from 40% to 98%
Website visibility increased by 9.70%
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Support
Phone: +971 55 850 0095
Email: sales@prism.com
Location: Prism Digital Marketing Management LLC Latifa Tower, Office No. 604 - West Wing World Trade Center 1, Sheikh Zayed Road Dubai, UAE
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