Gulf Holdings is one of the United Arab Emirates largest holdings companies, based on turnover, diversification of activities and number of companies, with annual growth in excess of 100% for the last 25 years. Established in 1982 out of an opportunity identified by HE Sheikh Sultan Al Qasimi for foreign companies to establish themselves in the UAE, Gulf Holdings has interests including freight, scrap metal and industrial valves through to construction chemicals and concrete as well as retail sites, leisure yacht chartering, mobile IT technology, and small boat manufacturing. Prism Digital was hired to design a new flyer style and bring out the brand’s identity eminently.
We at Prism Digital believe in client’s expectations and in order to deliver the best we always try to sit down with the client face to face to understand the brand value and feel the way the client does. The requirement was simple, which was of a flyer design. But the most significant part of it was the visual representation along with the quality production. Prism team sat overnight to come up with a unique style which was liked the His highness at one go and we went straight away with the production. The entire project was completed and delivered within 2 working days. With our competitive and proactive attitude, it led to land another project with the company.
Moreover, if the client is accommodative, you can achieve more than you committed. In this case we received a full support from the Gulf Holdings team to finish the project within a short period of time.Prism Digital assisted Gulf holdings to create an innovative flyer under the parent name with three other sister companies Smart lighting, Al Emarat Agritech, NanoTechnology Insulation Cont. in both English and Arabic. Considering they were participating at an event the flyer had to look royal and should resonate with the brand. The challenge which we faced was that it was a short turnaround project with the expectation directly from HE Sheikh Sultan Al Qasimi. The clear and neat instruction was to come up with something which can create a good brand identity in front of others in the event. We submitted the samples overnight along with the approval of his highness.
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