Table Of Contents
- Why is Digital Marketing Important?
- Is It Really Worth it to Hire a Digital Marketing Agency?
- Does a Digital Marketing Agency Allow You to Give Undivided Attention to The Business?
- How is Hiring a Digital Marketing Agency Cost-effective and Flexible?
- How does a Digital Marketing Agency Help Businesses to Develop Strategies?
- What value Does a Digital Marketing Agency Bring to your Business?
- Does a Digital Marketing Agency Have Access to Latest Marketing Tools?
- What are the Latest Marketing Tools that your agency needs to have access to?
- How Can a Digital Marketing Agency Help Expand Your Business?
- How can a Digital Marketing Agency Help Expand Your Business?
- How Does a Digital Marketing Agency Track Progress?
- Does a Digital Marketing Agency Bring in Fresh Ideas?
- How Can A Digital Marketing Agency Help in Evaluation of Your Competitors?
- Can a Digital Marketing Agency Assists in Getting Measurable and Actionable Results?
Setting up a business is a tedious task. It is made up of a million little things from operations to financing to advertisements and you cannot possibly do all of it on your own.
In this modern era, where most of the work takes place online, it is empirical for you to establish an online presence for your business to provide it with recognition in the market. Digital marketing holds great importance in this regard.
Why is Digital Marketing Important?
There are online businesses such as e-commerce and digital marketing agencies that solely rely on online platforms and then there are traditional businesses that work offline. In this day and age, it does not matter if you are running an online or an offline business, digital marketing has its significance for both of them and you cannot expect to survive without having a strong digital presence.
KPMG says that 55% of people look for online reviews before making a purchase and only 26% check out the physical stores. This shows how important it is for businesses to have an online presence.
Is It Really Worth It to Hire a Digital Marketing Agency?
Now let’s discuss why it is beneficial for you to get a Digital Marketing Agency on board. Digital Marketing is not child’s play and it cannot be done by a single person or even a few people not experienced in this field. It is a highly sophisticated field of work with complex procedures that can only be done by professionals having expertise in Digital Marketing.
If you are here, that means you are either in the process of deciding whether to hire a digital marketing agency or to figure out if it is even worth the investment. Well, it has been recorded that 20% of businesses fail during the first year of their existence, and around half of the time, it is because of poor marketing strategies.
People overlook the importance of marketing over other highlighted aspects of the business without realizing that they are depriving their company of the vast potential exposure it can get from digital marketing.
You might be having second thoughts on hiring an expensive marketing agency, thinking you are saving your newly established business a heavy expense. However, you need to analyze everything holistically and then decide whether spending money on a digital marketing company worth it or not.
There are pros and cons to every decision that you make and we are here to help you make an informed decision for your company. This article will focus on highlighting some of the key factors why you should hire a digital marketing agency
1. Undivided Attention on The Business:
Hiring a digital marketing agency will not only take care of your day-to-day marketing needs but will also let you focus on other key aspects of the business, like hiring staff or fixing up operations, etc. without having to worry about marketing.
Digital Marketing is a tiring and complex job that requires full attention and time to get the best results. Hiring an expert for marketing puts the burden off your shoulders and lets you focus all your energy where it belongs.
2. Cost-effective and Flexible:
Hiring a digital marketing agency lets you keep the cash flow in check. As expensive as it may sound, by hiring an agency, you get access to a full team of experts to take care of your marketing department as well as the content writing and graphic designing for the price of a single hire
If you analyze it thoroughly, you’ll get to know that it isn’t that expensive after all and the returns are noteworthy. You might think of hiring someone as a freelancer because it might sound cost-effective. However, like its mentioned before, it is not a job for one or two persons.
Digital Marketing is a highly complex process done involving various tasks of different categories done by experts in different fields. That is why you need to consider hiring a digital marketing agency.
3. Develop Long and Short-term Strategies:
Running a successful business requires a full insight into what you need and want for the company. The main objective of a digital marketing company is to provide you with short and long-term marketing goals as well as devise digital marketing strategies to achieve those goals within the desired timeframe.
The short-term strategies might include Pay-Per-Click (PPC) advertising, geo fence advertising, and other social media advertising strategies whereas long-term digital marketing strategies might include web designing, content marketing, and search engine optimization.
Now, you might not be aware of all these terms and processes, but these are tasks involving different fields of work.
For instance, your website will not rank on search engines if it is not optimized and if it doesn’t rank well, you will not be able to achieve your online goals. Search engine optimization is a tedious task performed by professionals and is one of the core aspects of digital marketing. If you want to learn more about SEO and what to focus on, check out: SEO Factors you need to know in 2021.
4. Dynamic Expertise:
Having a whole bunch of experts in the field with different mindsets and approaches helps devise tailor made marketing strategies while keeping in mind every aspect of the business to ensure success.
That is what a digital marketing agency does. It brings on board a team of experts working together to achieve your goals online and bring in results in the form of leads, clients, etc.
5. Access to The Latest Marketing Tools:
It is difficult and expensive to make the most out of digital marketing with in-house marketing staff as they usually lack the procedures, tools, and software needed to get the best results.
So, an outside consultant is required with clear insights on how to make use of the available resources to get the maximum output. Generating relevant content, creating advertising campaigns, Tracking and generating ROI for PPC Campaigns are some of the tasks that require multiple sophisticated tools in order to get results.
6. Helps you Grow Your Business:
Nowadays, it is hard to build up a good reputation and authority in the market without having access to the latest marketing tools. A digital marketing agency is not only required to get through the expansion process but also to introduce changes best suited for the growth goals of the company.
Now you might be wondering, how exactly can a digital marketing agency help you grow your business? It actually helps you grow your business by reaching out to potential buyers who are interested in your product rather than blindly targeting the vast online audience.
This phenomenon is better known as the lead generation process. This and many other advanced strategies are used to grow your business and clientele at an exponential rate. The idea here is to have a committed team on board with focus only own selective goals.
7. Helps You Track Your Progress:
A fully committed digital marketing agency not only allows you to keep track of your online visitors and target audience but keeps a record of what worked and what did not work.
Basically, it keeps a record of the overall progress and does not just run unmonitored campaigns with no gains. What it does is that it allows you to tailor your strategies depending on the outcome. If something is not working, you have the authority to tweak the strategies to get better results.
8. Fresh Ideas and Out of The Box Approach:
When you are focused on the business, you hardly get time to brainstorm ideas for improving the digital marketing strategies but when you hire experts, they not only provide you with updated marketing tactics but also, provide you with tailored custom marketing strategies as per the requirement of your company.
The reason behind this is that you and your team have a bundle of other stuff to think about, whereas the digital marketing agency will have one and only objective to work on, and that is marketing your business in the best way possible.
9. Evaluation of Your Competitors:
Healthy competition doesn’t hurt anyone. If anything, it only motivates you to get better. With all the hustle of business, it gets hard to keep a track of your competitors.
An expert agency will not only keep track of your competitors’ strategies but will also provide you with counter strategies to beat them in the market.
10. Get Measurable and Actionable Results in a Short Time:
It gets easier and quicker to get significant results if the goals are defined and set beforehand. The sole purpose of a marketing agency is to set goals and to track the progress towards those goals.
They provide analytics and reports on the effectiveness and success rate of the implemented strategies which helps devise future strategies accordingly.
Switching from in-house digital marketing and other conventional methods to hiring an outside consultant is a significant decision. Some businesses would rather stick to in-house consultants than having an expert on the task for a number of reasons among which, the financial burden is the most significant one.
However, choosing the right digital marketing agency would definitely bring you a return on investment faster than you would expect. Digital marketing is a slow and continuous process and selecting the right company makes all the difference in the world.
This will be all for today. I hope that you liked the blog and you have learned a few things as well. If you have any comments or queries, feel free to leave a comment and we will get back to you as soon as we can. Do share it with your friends so that they can benefit as well. Thank you!
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth