GA4 + AI for Performance Marketing: Strategies Used by Top UAE Marketing Agencies
Discover how AI-driven marketing insights from GA4 help marketers predict user behavior, optimize campaigns, and make smarter data-driven marketing decisions.
Binisha C
About
Binisha C is the SEO Manager at Prism Digital, the Dubai-based digital marketing agency. She leads SEO for a portfolio of client brands, with a particular focus on local SEO and Google Business Profile optimisation for search in Dubai and the wider UAE.
Binisha has spent 7 years in search and digital marketing, in agencies and in-house teams. Before Prism, she ran SEO and paid media for N Gopaldaas Jewellers in Dubai, optimised product and category pages for a LuLu Group e-commerce business, and led lead-generation campaigns for Honda, Hyundai and Yamaha dealerships. She has worked across e-commerce, healthcare, travel, automotive and SaaS.
Her work combines technical SEO and paid media. She handles site audits, schema markup, page speed, internal linking and content optimisation, and runs Google Ads and Meta Ads campaigns measured on cost per lead and return on ad spend. She also works on answer-engine and generative-engine optimisation (AEO/GEO), so brands show up in AI-driven search as well as traditional results.
An engineering graduate who started out teaching PHP, Binisha brings a hands-on, technical approach to SEO. She holds Google Ads, Google Analytics and Meta Blueprint certifications.
Experience
7 Years
Articles Published
0
Focus Areas
Technical SEO, On Page Off Page SEO, local SEO and Google Business Profile, AI search optimisation (AEO/GEO)
Articles by Binisha
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Want to work together?
Connect with Binisha to discuss digital marketing, SEO strategies and business growth.